PlainZIP

Amarillo, TX · standard

ZIP Code 79104

Potter County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

7,869
793/sq mi
$39,920
Median income
$94,400
Median home value
7.3%
Bachelor's or higher

The verdict

Amarillo pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.

6th pct
household income, US ZIPs
8th pct
home value, US ZIPs
793
people per sq mi
55%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79104 against every reporting US ZIP.

ZIP code 79104 is a mid-sized community (a standard USPS delivery area) in Amarillo, Potter County, Texas, home to 7,869 residents across 9.9 square miles, a density of 793 people per square mile, in the Chicago time zone.

ZIP 79104 sits on the lower end of the income spectrum: median household income is $39,920 (47% below the Texas average), while per-capita income is $20,047. 26.4% of residents live below the poverty line, and the unemployment rate reads 3.2%. Median home value sits at $94,400 (62% below the state average), median rent at $912 a month, and owner-occupancy at 55.4%.

Formal educational attainment runs low here: just 7.3% of adults hold a bachelor's degree or higher, the median age is 32.1, and the average commute is 20 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Potter County, so you can benchmark 79104 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 79104

Top 5 sectors by establishment count in Amarillo, TX

Which industries have the most business establishments in ZIP 79104.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 79104, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

7,869

Population

9.9

Area (sq mi)

793

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 79104?

32.1

Median Age

50.2%

Male

49.8%

Female

20.7%

Foreign-Born

White 41.3%
African American 3.4%
Asian 1.5%
American Indian or Alaska Native 0.1%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 40.9%
Hispanic or Latino 75.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$39,920

Median Household Income

-47% vs state

$20,047

Per Capita Income

26.4%

Poverty Rate

3.2%

Unemployment Rate

19.5 min

Mean Commute Time

How ZIP 79104 ranks nationally

Amarillo, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$39,920 6th percentile higher than 6% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). This entry sits in this band. $40,000–$60,000: 7,092 US ZIPs (23%). Above this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 37.0%
Bachelor's Degree or Higher 7.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,881

Total Housing Units

2,431

Occupied Units

450

Vacant Units

2.70

Avg Household Size

Occupancy Type

Owner 55.4%
Renter 44.6%

$94,400

Median Home Value

-62% vs state

$912

Median Rent

1959

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 91 business establishments in ZIP 79104, employing approximately 1,093 people with a combined annual payroll of $53,905,000.

91

Businesses

1,093

Employees

$53.9M

Annual Payroll

10

Industry Sectors

Industry Establishments % of Total
Accommodation and food services 18 19.8%
Retail trade 17 18.7%
Other services (except public administration) 10 11.0%
Finance and insurance 9 9.9%
Transportation and warehousing 8 8.8%
Wholesale trade 7 7.7%
Construction 6 6.6%
Manufacturing 4 4.4%
Professional, scientific, and technical services 4 4.4%
Health care and social assistance 3 3.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 79104 vs 79103 →

ZIP 79104 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 79104 ranks #9 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 79104 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 79104 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
79103 Amarillo, TX 10,594 1.8 mi
79107 Amarillo, TX 33,844 2.0 mi
79101 Amarillo, TX 2,817 2.9 mi
79102 Amarillo, TX 9,963 3.3 mi
79106 Amarillo, TX 27,967 6.0 mi
79111 Amarillo, TX 1,808 5.7 mi
79109 Amarillo, TX 43,516 6.1 mi
79110 Amarillo, TX 18,811 6.0 mi
79118 Amarillo, TX 19,726 7.7 mi
79108 Amarillo, TX 17,726 10.3 mi

More ZIP Codes in Potter County

79107 standard
Amarillo, TX
Pop: 33,844
79106 standard
Amarillo, TX
Pop: 27,967
79108 standard
Amarillo, TX
Pop: 17,726
79103 standard
Amarillo, TX
Pop: 10,594
79102 standard
Amarillo, TX
Pop: 9,963
79124 standard
Amarillo, TX
Pop: 7,819

Related Areas

Potter County Amarillo, TX Texas

Frequently Asked Questions

What county is ZIP code 79104 in? ▼
ZIP code 79104 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79104? ▼
ZIP code 79104 in Amarillo, TX has a population of 7,869 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79104? ▼
The median household income in ZIP 79104 is $39,920, which is 48% below the national average of $76,288.
What is the average home value in ZIP 79104? ▼
The median home value in ZIP 79104 is $94,400, which is 66% below the national average of $278,155.
What is the demographic makeup of ZIP 79104? ▼
The largest racial group in ZIP 79104 is White at 41.3%. Hispanic or Latino residents make up 75.4% of the population.
How many businesses are in ZIP code 79104? ▼
ZIP code 79104 has 91 business establishments employing approximately 1,093 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79104? ▼
The top industries by establishment count in ZIP 79104 are: Accommodation and food services (18), Retail trade (17), Other services (except public administration) (10). There are 10 industry sectors represented in total.
What is the education level in ZIP code 79104? ▼
In ZIP code 79104, 37.0% of residents aged 25+ have a high school diploma or higher, and 7.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 79104? ▼
The mean commute time for workers in ZIP code 79104 is 19.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 79104? ▼
In ZIP code 79104, approximately 55.4% of occupied housing units are owner-occupied and 44.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79104? ▼
The poverty rate in ZIP code 79104 is 26.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.