Amarillo, TX · standard
ZIP Code 79104
Potter County, Texas — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 7,869
- 793/sq mi
- $39,920
- Median income
- $94,400
- Median home value
- 7.3%
- Bachelor's or higher
The verdict
Amarillo pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.
- 6th pct
- household income, US ZIPs
- 8th pct
- home value, US ZIPs
- 793
- people per sq mi
- 55%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79104 against every reporting US ZIP.
ZIP code 79104 is classified by USPS as a standard delivery area and covers roughly 9.9 square miles in Amarillo, Potter County, Texas. The area is home to 7,869 residents, producing a population density of 793 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 79104 against Texas and the nation.
On the economic side, the median household income for ZIP 79104 sits at $39,920 (47% below the Texas average), while per-capita income is $20,047. The poverty rate stands at 26.4% and the unemployment rate at 3.2%. On housing, the median home value is $94,400 (62% below the state average) with median rent at $912 per month, and 55.4% of occupied units are owner-occupied, a direct signal of whether 79104 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 7.3% of adults hold a bachelor's degree or higher, the median age is 32.1, and the average commute is 20 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Potter County, so you can benchmark 79104 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 79104
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 79104.
- Accommodation and food services
Accommodation and food services
18 establishments
- Retail trade
Retail trade
17 establishments
- Other services (except public administration)
Other services (except public administration)
10 establishments
- Finance and insurance
Finance and insurance
9 establishments
- Transportation and warehousing
Transportation and warehousing
8 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 79104, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
7,869
Population
9.9
Area (sq mi)
793
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 79104?
32.1
Median Age
50.2%
Male
49.8%
Female
20.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$39,920
Median Household Income
-47% vs state
$20,047
Per Capita Income
26.4%
Poverty Rate
3.2%
Unemployment Rate
19.5 min
Mean Commute Time
How ZIP 79104 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$39,920 6th percentile higher than 6% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,881
Total Housing Units
2,431
Occupied Units
450
Vacant Units
2.70
Avg Household Size
Occupancy Type
$94,400
Median Home Value
-62% vs state
$912
Median Rent
1959
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 91 business establishments in ZIP 79104, employing approximately 1,093 people with a combined annual payroll of $53,905,000.
91
Businesses
1,093
Employees
$53.9M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 18 | 19.8% |
| Retail trade | 17 | 18.7% |
| Other services (except public administration) | 10 | 11.0% |
| Finance and insurance | 9 | 9.9% |
| Transportation and warehousing | 8 | 8.8% |
| Wholesale trade | 7 | 7.7% |
| Construction | 6 | 6.6% |
| Manufacturing | 4 | 4.4% |
| Professional, scientific, and technical services | 4 | 4.4% |
| Health care and social assistance | 3 | 3.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 79104 vs 79103 →
ZIP 79104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79109
Amarillo (79109)
43,516 residents
- 79107
Amarillo (79107)
33,844 residents
- 79106
Amarillo (79106)
27,967 residents
- 79118
Amarillo (79118)
19,726 residents
- 79110
Amarillo (79110)
18,811 residents
- 79108
Amarillo (79108)
17,726 residents
- 79103 10,594
Amarillo (79103)
10,594 residents
- 79102 9,963
Amarillo (79102)
9,963 residents
- 79104 7,869
Amarillo (79104)
7,869 residents
What this shows Among its immediate neighbors, ZIP 79104 ranks #9 by population — useful context the national average alone can't give.
ZIP 79104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79118
Amarillo (79118)
$87,810 median income
- 79111
Amarillo (79111)
$71,103 median income
- 79109
Amarillo (79109)
$70,435 median income
- 79110
Amarillo (79110)
$66,683 median income
- 79108
Amarillo (79108)
$66,676 median income
- 79106
Amarillo (79106)
$59,493 median income
- 79103
Amarillo (79103)
$57,981 median income
- 79102
Amarillo (79102)
$51,125 median income
- 79101
Amarillo (79101)
$47,759 median income
What this shows By household income, ZIP 79104 ranks #null of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 79103 | Amarillo, TX | 10,594 | 1.8 mi |
| 79107 | Amarillo, TX | 33,844 | 2.0 mi |
| 79101 | Amarillo, TX | 2,817 | 2.9 mi |
| 79102 | Amarillo, TX | 9,963 | 3.3 mi |
| 79106 | Amarillo, TX | 27,967 | 6.0 mi |
| 79111 | Amarillo, TX | 1,808 | 5.7 mi |
| 79109 | Amarillo, TX | 43,516 | 6.1 mi |
| 79110 | Amarillo, TX | 18,811 | 6.0 mi |
| 79118 | Amarillo, TX | 19,726 | 7.7 mi |
| 79108 | Amarillo, TX | 17,726 | 10.3 mi |
More ZIP Codes in Potter County
Related Areas
Frequently Asked Questions
What county is ZIP code 79104 in? ▼
What is the population of ZIP code 79104? ▼
What is the median household income in ZIP 79104? ▼
What is the average home value in ZIP 79104? ▼
What is the demographic makeup of ZIP 79104? ▼
How many businesses are in ZIP code 79104? ▼
What are the main industries in ZIP code 79104? ▼
What is the education level in ZIP code 79104? ▼
What is the average commute time in ZIP 79104? ▼
What percentage of residents own vs. rent in ZIP 79104? ▼
What is the poverty rate in ZIP code 79104? ▼
ZIP Code Research Guides
Official Data Resources for Amarillo, TX
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.