Amarillo, TX · standard
ZIP Code 79104
Potter County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 7,869
- 793/sq mi High-density area
- $39,920
- Median income Below-median income area
- $94,400
- Median home value Below-median home value
- 7.3%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Amarillo pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, mixed-tenure area.
- 6th pct
- household income, US ZIPs
- 8th pct
- home value, US ZIPs
- 793
- people per sq mi
- 55%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79104 against every reporting US ZIP.
ZIP code 79104 is a mid-sized community (a standard USPS delivery area) in Amarillo, Potter County, Texas, home to 7,869 residents across 9.9 square miles, a density of 793 people per square mile, in the Chicago time zone.
ZIP 79104 sits on the lower end of the income spectrum: median household income is $39,920 (47% below the average Texas ZIP), while per-capita income is $20,047. The poverty rate is 26.4%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $94,400 (62% below the average Texas ZIP), and median rent is $912; owner occupancy is 55.4%.
Formal educational attainment runs low here: just 7.3% of adults hold a bachelor's degree or higher, the median age is 32.1, and the average commute is 20 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Potter County, so 79104 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 79104
Top 5 sectors by establishment count in Amarillo, TX
Which industries have the most business establishments in ZIP 79104.
- Accommodation and food services
Accommodation and food services
18 establishments
- Retail trade
Retail trade
17 establishments
- Other services (except public administration)
Other services (except public administration)
10 establishments
- Finance and insurance
Finance and insurance
9 establishments
- Transportation and warehousing
Transportation and warehousing
8 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 79104, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
7,869
Population
9.9
Area (sq mi)
793
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 79104?
32.1
Median Age
50.2%
Male
49.8%
Female
20.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$39,920
Median Household Income
-47% vs state ZIP avg
$20,047
Per Capita Income
26.4%
Poverty Rate
3.2%
Unemployment Rate
19.5 min
Mean Commute Time
How ZIP 79104 ranks among Texas ZIPs
Amarillo, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$39,920 5th percentile higher than 5% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,881housing units
2,881
Total Housing Units
2,431
Occupied Units
450
Vacant Units
2.70
Avg Household Size
Occupancy Type
$94,400
Median Home Value
-62% vs state ZIP avg
$912
Median Rent
1959
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 91 business establishments in ZIP 79104, employing approximately 1,093 people with a combined annual payroll of $53,905,000.
91
Businesses
1,093
Employees
$53.9M
Annual Payroll
10
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Accommodation and food services | 18 | 19.8% |
| Retail trade | 17 | 18.7% |
| Other services (except public administration) | 10 | 11.0% |
| Finance and insurance | 9 | 9.9% |
| Transportation and warehousing | 8 | 8.8% |
| Wholesale trade | 7 | 7.7% |
| Construction | 6 | 6.6% |
| Manufacturing | 4 | 4.4% |
| Professional, scientific, and technical services | 4 | 4.4% |
| Health care and social assistance | 3 | 3.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 79104 vs 79103 →
ZIP 79104 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79109
Amarillo (79109)
43,516 residents
- 79107
Amarillo (79107)
33,844 residents
- 79106
Amarillo (79106)
27,967 residents
- 79118
Amarillo (79118)
19,726 residents
- 79110
Amarillo (79110)
18,811 residents
- 79108
Amarillo (79108)
17,726 residents
- 79103 10,594
Amarillo (79103)
10,594 residents
- 79102 9,963
Amarillo (79102)
9,963 residents
- 79104 7,869
Amarillo (79104)
7,869 residents
What this shows Among its immediate neighbors, ZIP 79104 ranks #9 by population - useful context the national average alone can't give.
ZIP 79104 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79118
Amarillo (79118)
$87,810 median income
- 79111
Amarillo (79111)
$71,103 median income
- 79109
Amarillo (79109)
$70,435 median income
- 79110
Amarillo (79110)
$66,683 median income
- 79108
Amarillo (79108)
$66,676 median income
- 79106
Amarillo (79106)
$59,493 median income
- 79103
Amarillo (79103)
$57,981 median income
- 79102
Amarillo (79102)
$51,125 median income
- 79101
Amarillo (79101)
$47,759 median income
What this shows By household income, ZIP 79104 ranks #null of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 79103 | Amarillo, TX | 10,594 | 1.8 mi |
| 79107 | Amarillo, TX | 33,844 | 2.0 mi |
| 79101 | Amarillo, TX | 2,817 | 2.9 mi |
| 79102 | Amarillo, TX | 9,963 | 3.3 mi |
| 79106 | Amarillo, TX | 27,967 | 6.0 mi |
| 79111 | Amarillo, TX | 1,808 | 5.7 mi |
| 79109 | Amarillo, TX | 43,516 | 6.1 mi |
| 79110 | Amarillo, TX | 18,811 | 6.0 mi |
| 79118 | Amarillo, TX | 19,726 | 7.7 mi |
| 79108 | Amarillo, TX | 17,726 | 10.3 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 79104, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (7,869 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Potter County
Related Areas
Frequently Asked Questions
What county is ZIP code 79104 in?
ZIP code 79104 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79104?
ZIP code 79104 in Amarillo, TX has a population of 7,869 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79104?
The median household income in ZIP 79104 is $39,920, which is 48% below the national average of $76,288.
What is the average home value in ZIP 79104?
The median home value in ZIP 79104 is $94,400, which is 66% below the national average of $278,155.
What is the demographic makeup of ZIP 79104?
The largest racial group in ZIP 79104 is White at 41.3%. Hispanic or Latino residents make up 75.4% of the population.
How many businesses are in ZIP code 79104?
ZIP code 79104 has 91 business establishments employing approximately 1,093 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79104?
The top industries by establishment count in ZIP 79104 are: Accommodation and food services (18), Retail trade (17), Other services (except public administration) (10). There are 10 industry sectors represented in total.
What is the education level in ZIP code 79104?
In ZIP code 79104, 37.0% of residents aged 25+ have a high school diploma or higher, and 7.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 79104?
The mean commute time for workers in ZIP code 79104 is 19.5 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 79104?
In ZIP code 79104, approximately 55.4% of occupied housing units are owner-occupied and 44.6% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79104?
The poverty rate in ZIP code 79104 is 26.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 79104's numbers, next.
- See how ZIP 79104 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Amarillo, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.