PlainZIP

Amarillo, TX · standard

ZIP Code 79101

Potter County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

2,817
682/sq mi
$47,759
Median income
$167,600
Median home value
21.0%
Bachelor's or higher

The verdict

Amarillo pairs one of the lowest household incomes in the country with below-median home values, in a low-density, renter-heavy area.

12th pct
household income, US ZIPs
33th pct
home value, US ZIPs
682
people per sq mi
10%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79101 against every reporting US ZIP.

ZIP code 79101 covers 4.1 square miles in Amarillo, Potter County, Texas (a standard USPS delivery area), with a modest 2,817 residents on file, a density of 682 people per square mile, in the Chicago time zone.

ZIP 79101 reports a modest median household income of $47,759 (37% below the Texas average), while per-capita income is $27,854. 22.8% of residents live below the poverty line, and the unemployment rate reads 7.9%. Median home value sits at $167,600 (32% below the state average), median rent at $946 a month, and owner-occupancy at 10.0%.

Educational attainment sits below the national norm: 21.0% of adults hold a bachelor's degree or higher, the median age is 48.1, and the average commute is -. A geography-based comparison follows: 10 ZIP codes within about 10 miles of 79101, plus 6 more within Potter County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 79101

Top 5 sectors by establishment count in Amarillo, TX

Which industries have the most business establishments in ZIP 79101.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 79101, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

2,817

Population

4.1

Area (sq mi)

682

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 79101?

48.1

Median Age

47.1%

Male

52.9%

Female

4.2%

Foreign-Born

White 77.4%
African American 6.7%
Asian 1.9%
American Indian or Alaska Native 1.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 10.1%
Hispanic or Latino 24.5%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$47,759

Median Household Income

-37% vs state

$27,854

Per Capita Income

22.8%

Poverty Rate

7.9%

Unemployment Rate

How ZIP 79101 ranks nationally

Amarillo, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$47,759 12th percentile higher than 12% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.3%
Bachelor's Degree or Higher 21.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,388

Total Housing Units

1,135

Occupied Units

253

Vacant Units

1.84

Avg Household Size

Occupancy Type

Owner 10.0%
Renter 90.0%

$167,600

Median Home Value

-32% vs state

$946

Median Rent

1947

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 630 business establishments in ZIP 79101, employing approximately 8,862 people with a combined annual payroll of $725,905,000.

630

Businesses

8,862

Employees

$725.9M

Annual Payroll

18

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 144 22.9%
Finance and insurance 71 11.3%
Other services (except public administration) 52 8.3%
Health care and social assistance 51 8.1%
Construction 45 7.1%
Wholesale trade 41 6.5%
Accommodation and food services 40 6.3%
Real estate and rental and leasing 35 5.6%
Retail trade 33 5.2%
Administrative and support and waste management and remediation services 28 4.4%
Information 18 2.9%
Manufacturing 16 2.5%
Transportation and warehousing 14 2.2%
Arts, entertainment, and recreation 11 1.8%
Mining, quarrying, and oil and gas extraction 9 1.4%
Utilities 9 1.4%
Management of companies and enterprises 9 1.4%
Educational services 3 0.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 79101 vs 79102 →

ZIP 79101 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 79101 ranks #0 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 79101 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 79101 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
79102 Amarillo, TX 9,963 0.6 mi
79104 Amarillo, TX 7,869 2.9 mi
79106 Amarillo, TX 27,967 3.2 mi
79107 Amarillo, TX 33,844 2.7 mi
79103 Amarillo, TX 10,594 3.2 mi
79109 Amarillo, TX 43,516 3.8 mi
79110 Amarillo, TX 18,811 4.3 mi
79121 Amarillo, TX 6,575 5.5 mi
79108 Amarillo, TX 17,726 10.2 mi
79124 Amarillo, TX 7,819 8.3 mi

More ZIP Codes in Potter County

79107 standard
Amarillo, TX
Pop: 33,844
79106 standard
Amarillo, TX
Pop: 27,967
79108 standard
Amarillo, TX
Pop: 17,726
79103 standard
Amarillo, TX
Pop: 10,594
79102 standard
Amarillo, TX
Pop: 9,963
79104 standard
Amarillo, TX
Pop: 7,869

Related Areas

Potter County Amarillo, TX Texas

Frequently Asked Questions

What county is ZIP code 79101 in? ▼
ZIP code 79101 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79101? ▼
ZIP code 79101 in Amarillo, TX has a population of 2,817 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79101? ▼
The median household income in ZIP 79101 is $47,759, which is 37% below the national average of $76,288.
What is the average home value in ZIP 79101? ▼
The median home value in ZIP 79101 is $167,600, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 79101? ▼
The largest racial group in ZIP 79101 is White at 77.4%. Hispanic or Latino residents make up 24.5% of the population.
How many businesses are in ZIP code 79101? ▼
ZIP code 79101 has 630 business establishments employing approximately 8,862 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79101? ▼
The top industries by establishment count in ZIP 79101 are: Professional, scientific, and technical services (144), Finance and insurance (71), Other services (except public administration) (52). There are 18 industry sectors represented in total.
What is the education level in ZIP code 79101? ▼
In ZIP code 79101, 61.3% of residents aged 25+ have a high school diploma or higher, and 21.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 79101? ▼
In ZIP code 79101, approximately 10.0% of occupied housing units are owner-occupied and 90.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79101? ▼
The poverty rate in ZIP code 79101 is 22.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.