Amarillo, TX · standard
ZIP Code 79101
Potter County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 2,817
- 682/sq mi High-density area
- $47,759
- Median income Below-median income area
- $167,600
- Median home value Near-median home value
- 21.0%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Amarillo pairs one of the lowest household incomes in the country with below-median home values, in a low-density, renter-heavy area.
- 12th pct
- household income, US ZIPs
- 33rd pct
- home value, US ZIPs
- 682
- people per sq mi
- 10%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79101 against every reporting US ZIP.
ZIP code 79101 covers 4.1 square miles in Amarillo, Potter County, Texas (a standard USPS delivery area), with a modest 2,817 residents on file, a density of 682 people per square mile, in the Chicago time zone.
ZIP 79101 reports a modest median household income of $47,759 (37% below the average Texas ZIP), while per-capita income is $27,854. The poverty rate is 22.8%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $167,600 (32% below the average Texas ZIP), and median rent is $946; owner occupancy is 10.0%.
Educational attainment sits below the national norm: 21.0% of adults hold a bachelor's degree or higher, the median age is 48.1, and the average commute is -. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Potter County, so 79101 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 79101
Top 5 sectors by establishment count in Amarillo, TX
Which industries have the most business establishments in ZIP 79101.
- Professional, scientific, and technical services
Professional, scientific, and technical services
144 establishments
- Finance and insurance
Finance and insurance
71 establishments
- Other services (except public administration) 52
Other services (except public administration)
52 establishments
- Health care and social assistance 51
Health care and social assistance
51 establishments
- Construction 45
Construction
45 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 79101, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
2,817
Population
4.1
Area (sq mi)
682
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 79101?
48.1
Median Age
47.1%
Male
52.9%
Female
4.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$47,759
Median Household Income
-37% vs state ZIP avg
$27,854
Per Capita Income
22.8%
Poverty Rate
7.9%
Unemployment Rate
How ZIP 79101 ranks among Texas ZIPs
Amarillo, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$47,759 12th percentile higher than 12% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,388housing units
1,388
Total Housing Units
1,135
Occupied Units
253
Vacant Units
1.84
Avg Household Size
Occupancy Type
$167,600
Median Home Value
-32% vs state ZIP avg
$946
Median Rent
1947
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 630 business establishments in ZIP 79101, employing approximately 8,862 people with a combined annual payroll of $725,905,000.
630
Businesses
8,862
Employees
$725.9M
Annual Payroll
18
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Professional, scientific, and technical services | 144 | 22.9% |
| Finance and insurance | 71 | 11.3% |
| Other services (except public administration) | 52 | 8.3% |
| Health care and social assistance | 51 | 8.1% |
| Construction | 45 | 7.1% |
| Wholesale trade | 41 | 6.5% |
| Accommodation and food services | 40 | 6.3% |
| Real estate and rental and leasing | 35 | 5.6% |
| Retail trade | 33 | 5.2% |
| Administrative and support and waste management and remediation services | 28 | 4.4% |
| Information | 18 | 2.9% |
| Manufacturing | 16 | 2.5% |
| Transportation and warehousing | 14 | 2.2% |
| Arts, entertainment, and recreation | 11 | 1.8% |
| Mining, quarrying, and oil and gas extraction | 9 | 1.4% |
| Utilities | 9 | 1.4% |
| Management of companies and enterprises | 9 | 1.4% |
| Educational services | 3 | 0.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 79101 vs 79102 →
ZIP 79101 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79109
Amarillo (79109)
43,516 residents
- 79107
Amarillo (79107)
33,844 residents
- 79106
Amarillo (79106)
27,967 residents
- 79110
Amarillo (79110)
18,811 residents
- 79108
Amarillo (79108)
17,726 residents
- 79103 10,594
Amarillo (79103)
10,594 residents
- 79102 9,963
Amarillo (79102)
9,963 residents
- 79104 7,869
Amarillo (79104)
7,869 residents
- 79124 7,819
Amarillo (79124)
7,819 residents
What this shows Among its immediate neighbors, ZIP 79101 ranks #0 by population - useful context the national average alone can't give.
ZIP 79101 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79124
Amarillo (79124)
$112,541 median income
- 79121
Amarillo (79121)
$74,659 median income
- 79109
Amarillo (79109)
$70,435 median income
- 79110
Amarillo (79110)
$66,683 median income
- 79108
Amarillo (79108)
$66,676 median income
- 79106
Amarillo (79106)
$59,493 median income
- 79103
Amarillo (79103)
$57,981 median income
- 79102
Amarillo (79102)
$51,125 median income
- 79101
Amarillo (79101)
$47,759 median income
What this shows By household income, ZIP 79101 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 79102 | Amarillo, TX | 9,963 | 0.6 mi |
| 79104 | Amarillo, TX | 7,869 | 2.9 mi |
| 79106 | Amarillo, TX | 27,967 | 3.2 mi |
| 79107 | Amarillo, TX | 33,844 | 2.7 mi |
| 79103 | Amarillo, TX | 10,594 | 3.2 mi |
| 79109 | Amarillo, TX | 43,516 | 3.8 mi |
| 79110 | Amarillo, TX | 18,811 | 4.3 mi |
| 79121 | Amarillo, TX | 6,575 | 5.5 mi |
| 79108 | Amarillo, TX | 17,726 | 10.2 mi |
| 79124 | Amarillo, TX | 7,819 | 8.3 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 79101, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (2,817 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Potter County
Related Areas
Frequently Asked Questions
What county is ZIP code 79101 in?
ZIP code 79101 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79101?
ZIP code 79101 in Amarillo, TX has a population of 2,817 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79101?
The median household income in ZIP 79101 is $47,759, which is 37% below the national average of $76,288.
What is the average home value in ZIP 79101?
The median home value in ZIP 79101 is $167,600, which is 40% below the national average of $278,155.
What is the demographic makeup of ZIP 79101?
The largest racial group in ZIP 79101 is White at 77.4%. Hispanic or Latino residents make up 24.5% of the population.
How many businesses are in ZIP code 79101?
ZIP code 79101 has 630 business establishments employing approximately 8,862 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79101?
The top industries by establishment count in ZIP 79101 are: Professional, scientific, and technical services (144), Finance and insurance (71), Other services (except public administration) (52). There are 18 industry sectors represented in total.
What is the education level in ZIP code 79101?
In ZIP code 79101, 61.3% of residents aged 25+ have a high school diploma or higher, and 21.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 79101?
In ZIP code 79101, approximately 10.0% of occupied housing units are owner-occupied and 90.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79101?
The poverty rate in ZIP code 79101 is 22.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 79101's numbers, next.
- See how ZIP 79101 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Amarillo, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.