PlainZIP

Amarillo, TX · standard

ZIP Code 79106

Potter County, Texas — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

27,967
1,152/sq mi
$59,493
Median income
$174,400
Median home value
28.2%
Bachelor's or higher

The verdict

Amarillo pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.

28th pct
household income, US ZIPs
36th pct
home value, US ZIPs
1,152
people per sq mi
52%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79106 against every reporting US ZIP.

ZIP code 79106 is classified by USPS as a standard delivery area and covers roughly 24.3 square miles in Amarillo, Potter County, Texas. The area is home to 27,967 residents, producing a population density of 1,152 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 79106 against Texas and the nation.

On the economic side, the median household income for ZIP 79106 sits at $59,493 (21% below the Texas average), while per-capita income is $35,034. The poverty rate stands at 14.7% and the unemployment rate at 3.0%. On housing, the median home value is $174,400 (30% below the state average) with median rent at $1,046 per month, and 51.6% of occupied units are owner-occupied, a direct signal of whether 79106 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 28.2% of adults hold a bachelor's degree or higher, the median age is 36.4, and the average commute is 17 minutes. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Potter County, so you can benchmark 79106 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 79106

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 79106.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 79106, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

27,967

Population

24.3

Area (sq mi)

1,152

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 79106?

36.4

Median Age

47.9%

Male

52.1%

Female

8.6%

Foreign-Born

White 70.6%
African American 4.8%
Asian 1.4%
American Indian or Alaska Native 0.9%
Native Hawaiian or Pacific Islander 0.1%
Two or More Ethnicities 18.1%
Hispanic or Latino 32.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$59,493

Median Household Income

-21% vs state

$35,034

Per Capita Income

14.7%

Poverty Rate

3.0%

Unemployment Rate

16.8 min

Mean Commute Time

How ZIP 79106 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$59,493 28th percentile higher than 28% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.0%
Bachelor's Degree or Higher 28.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

13,355

Total Housing Units

11,356

Occupied Units

1,999

Vacant Units

2.26

Avg Household Size

Occupancy Type

Owner 51.6%
Renter 48.4%

$174,400

Median Home Value

-30% vs state

$1,046

Median Rent

1963

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+0.2%

YoY Change (2024)

231

HPI Index (2000 = 100)

+131%

Total Change Since 2000

Home values in ZIP 79106 have increased 0.2% over the past year (2024). Since 2000, this ZIP has seen +131% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.1% 166
2021 +11.8% 186
2022 +13.6% 211
2023 +9.1% 230
2024 +0.2% 231

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 859 business establishments in ZIP 79106, employing approximately 18,510 people with a combined annual payroll of $1,138,227,000.

859

Businesses

18,510

Employees

$1.1B

Annual Payroll

16

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 245 28.5%
Retail trade 99 11.5%
Construction 86 10.0%
Accommodation and food services 85 9.9%
Other services (except public administration) 73 8.5%
Professional, scientific, and technical services 59 6.9%
Finance and insurance 46 5.4%
Real estate and rental and leasing 40 4.7%
Administrative and support and waste management and remediation services 31 3.6%
Manufacturing 22 2.6%
Wholesale trade 20 2.3%
Transportation and warehousing 19 2.2%
Information 12 1.4%
Arts, entertainment, and recreation 9 1.1%
Management of companies and enterprises 5 0.6%
Educational services 5 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 79106 vs 79109 →

ZIP 79106 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 79106 ranks #3 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 79106 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 79106 ranks #6 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
79109 Amarillo, TX 43,516 2.6 mi
79102 Amarillo, TX 9,963 2.7 mi
79101 Amarillo, TX 2,817 3.2 mi
79121 Amarillo, TX 6,575 2.8 mi
79110 Amarillo, TX 18,811 4.0 mi
79104 Amarillo, TX 7,869 6.0 mi
79107 Amarillo, TX 33,844 5.5 mi
79103 Amarillo, TX 10,594 6.0 mi
79124 Amarillo, TX 7,819 5.9 mi
79119 Amarillo, TX 11,539 9.4 mi

More ZIP Codes in Potter County

79107 standard
Amarillo, TX
Pop: 33,844
79108 standard
Amarillo, TX
Pop: 17,726
79103 standard
Amarillo, TX
Pop: 10,594
79102 standard
Amarillo, TX
Pop: 9,963
79104 standard
Amarillo, TX
Pop: 7,869
79124 standard
Amarillo, TX
Pop: 7,819

Related Areas

Potter County Amarillo, TX Texas

Frequently Asked Questions

What county is ZIP code 79106 in? ▼
ZIP code 79106 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79106? ▼
ZIP code 79106 in Amarillo, TX has a population of 27,967 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79106? ▼
The median household income in ZIP 79106 is $59,493, which is 22% below the national average of $76,288.
What is the average home value in ZIP 79106? ▼
The median home value in ZIP 79106 is $174,400, which is 37% below the national average of $278,155.
What is the demographic makeup of ZIP 79106? ▼
The largest racial group in ZIP 79106 is White at 70.6%. Hispanic or Latino residents make up 32.2% of the population.
How many businesses are in ZIP code 79106? ▼
ZIP code 79106 has 859 business establishments employing approximately 18,510 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79106? ▼
The top industries by establishment count in ZIP 79106 are: Health care and social assistance (245), Retail trade (99), Construction (86). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 79106? ▼
According to the FHFA House Price Index, home values in ZIP 79106 increased by 0.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 131%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 79106? ▼
In ZIP code 79106, 56.0% of residents aged 25+ have a high school diploma or higher, and 28.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 79106? ▼
The mean commute time for workers in ZIP code 79106 is 16.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 79106? ▼
In ZIP code 79106, approximately 51.6% of occupied housing units are owner-occupied and 48.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79106? ▼
The poverty rate in ZIP code 79106 is 14.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Amarillo, TX

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.