Amarillo, TX · standard
ZIP Code 79106
Potter County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 27,967
- 1,152/sq mi High-density area
- $59,493
- Median income Below-median income area
- $174,400
- Median home value Near-median home value
- 28.2%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Amarillo pairs a below-median household income with below-median home values, in a low-density, mixed-tenure area.
- 28th pct
- household income, US ZIPs
- 36th pct
- home value, US ZIPs
- 1,152
- people per sq mi
- 52%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79106 against every reporting US ZIP.
ZIP code 79106 is a densely settled ZIP (a standard USPS delivery area) in Amarillo, Potter County, Texas, with 27,967 residents across 24.3 square miles, a density of 1,152 people per square mile, in the Chicago time zone.
ZIP 79106 reports a modest median household income of $59,493 (21% below the average Texas ZIP), while per-capita income is $35,034. The poverty rate is 14.7%, with unemployment at 3.0%; those measures add context to the income figure. Home values sit below the statewide ZIP benchmark: the median is $174,400 (30% below the average Texas ZIP), and median rent is $1,046; owner occupancy is 51.6%.
Educational attainment sits below the national norm: 28.2% of adults hold a bachelor's degree or higher, the median age is 36.4, and the average commute is 17 minutes. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Potter County, so 79106 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 79106
Top 5 sectors by establishment count in Amarillo, TX
Which industries have the most business establishments in ZIP 79106.
- Health care and social assistance
Health care and social assistance
245 establishments
- Retail trade
Retail trade
99 establishments
- Construction 86
Construction
86 establishments
- Accommodation and food services 85
Accommodation and food services
85 establishments
- Other services (except public administration) 73
Other services (except public administration)
73 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 79106, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
27,967
Population
24.3
Area (sq mi)
1,152
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 79106?
36.4
Median Age
47.9%
Male
52.1%
Female
8.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,493
Median Household Income
-21% vs state ZIP avg
$35,034
Per Capita Income
14.7%
Poverty Rate
3.0%
Unemployment Rate
16.8 min
Mean Commute Time
How ZIP 79106 ranks among Texas ZIPs
Amarillo, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$59,493 31st percentile higher than 31% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
13,355housing units
13,355
Total Housing Units
11,356
Occupied Units
1,999
Vacant Units
2.26
Avg Household Size
Occupancy Type
$174,400
Median Home Value
-30% vs state ZIP avg
$1,046
Median Rent
1963
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+0.2%
YoY Change (2024)
231
HPI Index (2000 = 100)
+131%
Total Change Since 2000
Home values in ZIP 79106 have increased 0.2% over the past year (2024). Since 2000, this ZIP has seen +131% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.1% | 166 |
| 2021 | +11.8% | 186 |
| 2022 | +13.6% | 211 |
| 2023 | +9.1% | 230 |
| 2024 | +0.2% | 231 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 859 business establishments in ZIP 79106, employing approximately 18,510 people with a combined annual payroll of $1,138,227,000.
859
Businesses
18,510
Employees
$1.1B
Annual Payroll
16
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 245 | 28.5% |
| Retail trade | 99 | 11.5% |
| Construction | 86 | 10.0% |
| Accommodation and food services | 85 | 9.9% |
| Other services (except public administration) | 73 | 8.5% |
| Professional, scientific, and technical services | 59 | 6.9% |
| Finance and insurance | 46 | 5.4% |
| Real estate and rental and leasing | 40 | 4.7% |
| Administrative and support and waste management and remediation services | 31 | 3.6% |
| Manufacturing | 22 | 2.6% |
| Wholesale trade | 20 | 2.3% |
| Transportation and warehousing | 19 | 2.2% |
| Information | 12 | 1.4% |
| Arts, entertainment, and recreation | 9 | 1.1% |
| Management of companies and enterprises | 5 | 0.6% |
| Educational services | 5 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 79106 vs 79109 →
ZIP 79106 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79109
Amarillo (79109)
43,516 residents
- 79107
Amarillo (79107)
33,844 residents
- 79106
Amarillo (79106)
27,967 residents
- 79110
Amarillo (79110)
18,811 residents
- 79119 11,539
Amarillo (79119)
11,539 residents
- 79103 10,594
Amarillo (79103)
10,594 residents
- 79102 9,963
Amarillo (79102)
9,963 residents
- 79104 7,869
Amarillo (79104)
7,869 residents
- 79124 7,819
Amarillo (79124)
7,819 residents
What this shows Among its immediate neighbors, ZIP 79106 ranks #3 by population - useful context the national average alone can't give.
ZIP 79106 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79119
Amarillo (79119)
$114,432 median income
- 79124
Amarillo (79124)
$112,541 median income
- 79121
Amarillo (79121)
$74,659 median income
- 79109
Amarillo (79109)
$70,435 median income
- 79110
Amarillo (79110)
$66,683 median income
- 79106
Amarillo (79106)
$59,493 median income
- 79103
Amarillo (79103)
$57,981 median income
- 79102
Amarillo (79102)
$51,125 median income
- 79101
Amarillo (79101)
$47,759 median income
What this shows By household income, ZIP 79106 ranks #6 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 79109 | Amarillo, TX | 43,516 | 2.6 mi |
| 79102 | Amarillo, TX | 9,963 | 2.7 mi |
| 79101 | Amarillo, TX | 2,817 | 3.2 mi |
| 79121 | Amarillo, TX | 6,575 | 2.8 mi |
| 79110 | Amarillo, TX | 18,811 | 4.0 mi |
| 79104 | Amarillo, TX | 7,869 | 6.0 mi |
| 79107 | Amarillo, TX | 33,844 | 5.5 mi |
| 79103 | Amarillo, TX | 10,594 | 6.0 mi |
| 79124 | Amarillo, TX | 7,819 | 5.9 mi |
| 79119 | Amarillo, TX | 11,539 | 9.4 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 79106, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (27,967 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Potter County
Related Areas
Frequently Asked Questions
What county is ZIP code 79106 in?
ZIP code 79106 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79106?
ZIP code 79106 in Amarillo, TX has a population of 27,967 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79106?
The median household income in ZIP 79106 is $59,493, which is 22% below the national average of $76,288.
What is the average home value in ZIP 79106?
The median home value in ZIP 79106 is $174,400, which is 37% below the national average of $278,155.
What is the demographic makeup of ZIP 79106?
The largest racial group in ZIP 79106 is White at 70.6%. Hispanic or Latino residents make up 32.2% of the population.
How many businesses are in ZIP code 79106?
ZIP code 79106 has 859 business establishments employing approximately 18,510 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79106?
The top industries by establishment count in ZIP 79106 are: Health care and social assistance (245), Retail trade (99), Construction (86). There are 16 industry sectors represented in total.
How have home values changed in ZIP code 79106?
According to the FHFA House Price Index, home values in ZIP 79106 increased by 0.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 131%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 79106?
In ZIP code 79106, 56.0% of residents aged 25+ have a high school diploma or higher, and 28.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 79106?
The mean commute time for workers in ZIP code 79106 is 16.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 79106?
In ZIP code 79106, approximately 51.6% of occupied housing units are owner-occupied and 48.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79106?
The poverty rate in ZIP code 79106 is 14.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 79106's numbers, next.
- See how ZIP 79106 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Amarillo, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.