Amarillo, TX · standard
ZIP Code 79103
Potter County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 10,594
- 796/sq mi High-density area
- $57,981
- Median income Below-median income area
- $132,300
- Median home value Below-median home value
- 13.5%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Amarillo pairs a below-median household income with among the most affordable home values nationally, in a low-density, homeowner-dominated area.
- 26th pct
- household income, US ZIPs
- 20th pct
- home value, US ZIPs
- 796
- people per sq mi
- 70%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79103 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 79103 (Amarillo, TX) fell -1.2% from 2023 to 2024. The all-transactions index moved from 232.7 in 2023 to 229.8 in 2024 (2000 = 100).
ZIP code 79103 is a mid-sized community (a standard USPS delivery area) in Amarillo, Potter County, Texas, home to 10,594 residents across 13.3 square miles, a density of 796 people per square mile, in the Chicago time zone.
ZIP 79103 reports a modest median household income of $57,981 (23% below the average Texas ZIP), while per-capita income is $23,802. The poverty rate is 21.2%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $132,300 (47% below the average Texas ZIP), and median rent is $1,253; owner occupancy is 69.7%.
Formal educational attainment runs low here: just 13.5% of adults hold a bachelor's degree or higher, the median age is 32.4, and the average commute is -. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in Potter County, so 79103 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 79103
Top 5 sectors by establishment count in Amarillo, TX
Which industries have the most business establishments in ZIP 79103.
- Retail trade
Retail trade
28 establishments
- Accommodation and food services
Accommodation and food services
28 establishments
- Other services (except public administration)
Other services (except public administration)
24 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
13 establishments
- Transportation and warehousing
Transportation and warehousing
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 79103, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
10,594
Population
13.3
Area (sq mi)
796
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 79103?
32.4
Median Age
50.4%
Male
49.6%
Female
14.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$57,981
Median Household Income
-23% vs state ZIP avg
$23,802
Per Capita Income
21.2%
Poverty Rate
6.2%
Unemployment Rate
How ZIP 79103 ranks among Texas ZIPs
Amarillo, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$57,981 28th percentile higher than 28% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,906housing units
3,906
Total Housing Units
3,727
Occupied Units
179
Vacant Units
3.03
Avg Household Size
Occupancy Type
$132,300
Median Home Value
-47% vs state ZIP avg
$1,253
Median Rent
1966
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-1.2%
YoY Change (2024)
230
HPI Index (2000 = 100)
+130%
Total Change Since 2000
Home values in ZIP 79103 have decreased 1.2% over the past year (2024). Since 2000, this ZIP has seen +130% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +0.9% | 159 |
| 2021 | +22.0% | 194 |
| 2022 | +5.5% | 205 |
| 2023 | +13.7% | 233 |
| 2024 | -1.2% | 230 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 162 business establishments in ZIP 79103, employing approximately 3,178 people with a combined annual payroll of $143,850,000.
162
Businesses
3,178
Employees
$143.8M
Annual Payroll
13
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 28 | 17.3% |
| Accommodation and food services | 28 | 17.3% |
| Other services (except public administration) | 24 | 14.8% |
| Real estate and rental and leasing | 13 | 8.0% |
| Transportation and warehousing | 12 | 7.4% |
| Health care and social assistance | 12 | 7.4% |
| Construction | 11 | 6.8% |
| Finance and insurance | 9 | 5.6% |
| Wholesale trade | 7 | 4.3% |
| Professional, scientific, and technical services | 6 | 3.7% |
| Manufacturing | 3 | 1.9% |
| Information | 3 | 1.9% |
| Administrative and support and waste management and remediation services | 3 | 1.9% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 79103 vs 79104 →
ZIP 79103 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79109
Amarillo (79109)
43,516 residents
- 79107
Amarillo (79107)
33,844 residents
- 79106
Amarillo (79106)
27,967 residents
- 79118
Amarillo (79118)
19,726 residents
- 79110
Amarillo (79110)
18,811 residents
- 79103 10,594
Amarillo (79103)
10,594 residents
- 79102 9,963
Amarillo (79102)
9,963 residents
- 79104 7,869
Amarillo (79104)
7,869 residents
- 79121 6,575
Amarillo (79121)
6,575 residents
What this shows Among its immediate neighbors, ZIP 79103 ranks #6 by population - useful context the national average alone can't give.
ZIP 79103 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 79118
Amarillo (79118)
$87,810 median income
- 79121
Amarillo (79121)
$74,659 median income
- 79111
Amarillo (79111)
$71,103 median income
- 79109
Amarillo (79109)
$70,435 median income
- 79110
Amarillo (79110)
$66,683 median income
- 79106
Amarillo (79106)
$59,493 median income
- 79103
Amarillo (79103)
$57,981 median income
- 79102
Amarillo (79102)
$51,125 median income
- 79101
Amarillo (79101)
$47,759 median income
What this shows By household income, ZIP 79103 ranks #7 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 79104 | Amarillo, TX | 7,869 | 1.8 mi |
| 79107 | Amarillo, TX | 33,844 | 3.6 mi |
| 79101 | Amarillo, TX | 2,817 | 3.2 mi |
| 79102 | Amarillo, TX | 9,963 | 3.3 mi |
| 79109 | Amarillo, TX | 43,516 | 5.3 mi |
| 79110 | Amarillo, TX | 18,811 | 4.8 mi |
| 79106 | Amarillo, TX | 27,967 | 6.0 mi |
| 79118 | Amarillo, TX | 19,726 | 6.3 mi |
| 79121 | Amarillo, TX | 6,575 | 7.6 mi |
| 79111 | Amarillo, TX | 1,808 | 6.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 79103, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (10,594 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Potter County
Related Areas
Frequently Asked Questions
What county is ZIP code 79103 in?
ZIP code 79103 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79103?
ZIP code 79103 in Amarillo, TX has a population of 10,594 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79103?
The median household income in ZIP 79103 is $57,981, which is 24% below the national average of $76,288.
What is the average home value in ZIP 79103?
The median home value in ZIP 79103 is $132,300, which is 52% below the national average of $278,155.
What is the demographic makeup of ZIP 79103?
The largest racial group in ZIP 79103 is White at 53.3%. Hispanic or Latino residents make up 60.1% of the population.
How many businesses are in ZIP code 79103?
ZIP code 79103 has 162 business establishments employing approximately 3,178 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79103?
The top industries by establishment count in ZIP 79103 are: Retail trade (28), Accommodation and food services (28), Other services (except public administration) (24). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 79103?
According to the FHFA House Price Index, home values in ZIP 79103 decreased by 1.2% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 130%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 79103?
In ZIP code 79103, 47.0% of residents aged 25+ have a high school diploma or higher, and 13.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 79103?
In ZIP code 79103, approximately 69.7% of occupied housing units are owner-occupied and 30.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79103?
The poverty rate in ZIP code 79103 is 21.2% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 79103's numbers, next.
- See how ZIP 79103 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Amarillo, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.