PlainZIP

Amarillo, TX · standard

ZIP Code 79102

Potter County, Texas — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

9,963
1,443/sq mi
$51,125
Median income
$153,100
Median home value
19.9%
Bachelor's or higher

The verdict

Amarillo pairs one of the lowest household incomes in the country with below-median home values, in a low-density, mixed-tenure area.

16th pct
household income, US ZIPs
26th pct
home value, US ZIPs
1,443
people per sq mi
49%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 79102 against every reporting US ZIP.

ZIP code 79102 is classified by USPS as a standard delivery area and covers roughly 6.9 square miles in Amarillo, Potter County, Texas. The area is home to 9,963 residents, producing a population density of 1,443 people per square mile, and falls within the Chicago time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 79102 against Texas and the nation.

On the economic side, the median household income for ZIP 79102 sits at $51,125 (32% below the Texas average), while per-capita income is $27,686. The poverty rate stands at 25.0% and the unemployment rate at 3.7%. On housing, the median home value is $153,100 (38% below the state average) with median rent at $1,028 per month, and 49.1% of occupied units are owner-occupied, a direct signal of whether 79102 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 19.9% of adults hold a bachelor's degree or higher, the median age is 33.2, and the average commute is —. We also surface 10 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Potter County, so you can benchmark 79102 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 79102

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 79102.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 79102, Amarillo, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

9,963

Population

6.9

Area (sq mi)

1,443

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 79102?

33.2

Median Age

48.2%

Male

51.8%

Female

9.5%

Foreign-Born

White 63.0%
African American 5.5%
Asian 2.3%
American Indian or Alaska Native 1.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 21.1%
Hispanic or Latino 44.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$51,125

Median Household Income

-32% vs state

$27,686

Per Capita Income

25.0%

Poverty Rate

3.7%

Unemployment Rate

How ZIP 79102 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$51,125 16th percentile higher than 16% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 51.7%
Bachelor's Degree or Higher 19.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,711

Total Housing Units

4,046

Occupied Units

665

Vacant Units

2.32

Avg Household Size

Occupancy Type

Owner 49.1%
Renter 50.9%

$153,100

Median Home Value

-38% vs state

$1,028

Median Rent

1954

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+10.0%

YoY Change (2024)

232

HPI Index (2000 = 100)

+132%

Total Change Since 2000

Home values in ZIP 79102 have increased 10.0% over the past year (2024). Since 2000, this ZIP has seen +132% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.3% 173
2021 +7.8% 187
2022 +15.0% 215
2023 -1.6% 211
2024 +10.0% 232

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 268 business establishments in ZIP 79102, employing approximately 3,423 people with a combined annual payroll of $159,102,000.

268

Businesses

3,423

Employees

$159.1M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 41 15.3%
Accommodation and food services 30 11.2%
Health care and social assistance 27 10.1%
Other services (except public administration) 27 10.1%
Construction 26 9.7%
Finance and insurance 20 7.5%
Professional, scientific, and technical services 20 7.5%
Wholesale trade 18 6.7%
Real estate and rental and leasing 13 4.8%
Transportation and warehousing 11 4.1%
Administrative and support and waste management and remediation services 11 4.1%
Information 7 2.6%
Manufacturing 6 2.2%
Educational services 5 1.9%
Mining, quarrying, and oil and gas extraction 4 1.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 79102 vs 79101 →

ZIP 79102 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 79102 ranks #7 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 79102 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 79102 ranks #8 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
79101 Amarillo, TX 2,817 0.6 mi
79106 Amarillo, TX 27,967 2.7 mi
79104 Amarillo, TX 7,869 3.3 mi
79109 Amarillo, TX 43,516 3.2 mi
79107 Amarillo, TX 33,844 3.3 mi
79103 Amarillo, TX 10,594 3.3 mi
79110 Amarillo, TX 18,811 3.8 mi
79121 Amarillo, TX 6,575 5.0 mi
79124 Amarillo, TX 7,819 8.2 mi
79118 Amarillo, TX 19,726 9.3 mi

More ZIP Codes in Potter County

79107 standard
Amarillo, TX
Pop: 33,844
79106 standard
Amarillo, TX
Pop: 27,967
79108 standard
Amarillo, TX
Pop: 17,726
79103 standard
Amarillo, TX
Pop: 10,594
79104 standard
Amarillo, TX
Pop: 7,869
79124 standard
Amarillo, TX
Pop: 7,819

Related Areas

Potter County Amarillo, TX Texas

Frequently Asked Questions

What county is ZIP code 79102 in? ▼
ZIP code 79102 (Amarillo) is located in Potter County, Texas. Potter County contains multiple ZIP codes, see the full list at /counties/potter-tx.
What is the population of ZIP code 79102? ▼
ZIP code 79102 in Amarillo, TX has a population of 9,963 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 79102? ▼
The median household income in ZIP 79102 is $51,125, which is 33% below the national average of $76,288.
What is the average home value in ZIP 79102? ▼
The median home value in ZIP 79102 is $153,100, which is 45% below the national average of $278,155.
What is the demographic makeup of ZIP 79102? ▼
The largest racial group in ZIP 79102 is White at 63.0%. Hispanic or Latino residents make up 44.4% of the population.
How many businesses are in ZIP code 79102? ▼
ZIP code 79102 has 268 business establishments employing approximately 3,423 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 79102? ▼
The top industries by establishment count in ZIP 79102 are: Retail trade (41), Accommodation and food services (30), Health care and social assistance (27). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 79102? ▼
According to the FHFA House Price Index, home values in ZIP 79102 increased by 10.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 132%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 79102? ▼
In ZIP code 79102, 51.7% of residents aged 25+ have a high school diploma or higher, and 19.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 79102? ▼
In ZIP code 79102, approximately 49.1% of occupied housing units are owner-occupied and 50.9% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 79102? ▼
The poverty rate in ZIP code 79102 is 25.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Reading Census Demographics
How to interpret population, income, and education data from the Census Bureau.
Understanding ZIP Code Data
What ZIP codes are, how ZCTAs differ, and what the data reveals.
Best ZIP Codes for Families
Key factors to evaluate when choosing a family-friendly neighborhood.
ZIP Codes for Relocation
Data-driven tips for evaluating ZIP codes before a move.

Official Data Resources for Amarillo, TX

Verify and explore additional data for this area using these official government sources.

U.S. Census Bureau
Official demographic, economic, and housing data from the American Community Survey.
HUD Fair Market Rents
Department of Housing and Urban Development rental cost estimates by metropolitan area.
FBI Uniform Crime Reports
Official crime statistics compiled from law enforcement agencies nationwide.
FHFA House Price Index
Federal Housing Finance Agency home value trends based on repeat sales and appraisals.

Read our methodology to see how this data is sourced, computed, and verified.