Capitola, CA · standard

ZIP Code 95010

Santa Cruz County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

9,137
2,571/sq mi
$105,236
Median income
$828,700
Median home value
48.3%
Bachelor's or higher

The verdict

Capitola pairs an upper-quartile household income with top-decile home values, in a suburban-density, mixed-tenure area.

Top 16%
household income, US ZIPs
Top 4%
home value, US ZIPs
2,571
people per sq mi
49%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 95010 against every reporting US ZIP.

ZIP code 95010 is classified by USPS as a standard delivery area and covers roughly 3.6 square miles in Capitola, Santa Cruz County, California. The area is home to 9,137 residents, producing a population density of 2,571 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 95010 against California and the nation.

On the economic side, the median household income for ZIP 95010 sits at $105,236 (4% above the California average), while per-capita income is $71,616. The poverty rate stands at 11.9% and the unemployment rate at 1.7%. On housing, the median home value is $828,700 (7% above the state average) with median rent at $2,503 per month, and 48.9% of occupied units are owner-occupied, a direct signal of whether 95010 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 48.3% of adults hold a bachelor's degree or higher, the median age is 49.7, and the average commute is 23 minutes. We also surface 9 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Santa Cruz County, so you can benchmark 95010 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 95010

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 95010.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 95010, Capitola, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

9,137

Population

3.6

Area (sq mi)

2,571

People / sq mi

Los Angeles

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 95010?

49.7

Median Age

53.1%

Male

46.9%

Female

15.0%

Foreign-Born

White 69.8%
African American 1.3%
Asian 4.5%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 11.4%
Hispanic or Latino 26.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$105,236

Median Household Income

+4% vs state

$71,616

Per Capita Income

11.9%

Poverty Rate

1.7%

Unemployment Rate

23.3 min

Mean Commute Time

How ZIP 95010 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$105,236 Top 16% higher than 84% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 60.1%
Bachelor's Degree or Higher 48.3%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,838

Total Housing Units

4,242

Occupied Units

596

Vacant Units

2.02

Avg Household Size

Occupancy Type

Owner 48.9%
Renter 51.1%

$828,700

Median Home Value

+7% vs state

$2,503

Median Rent

1974

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+21.9%

YoY Change (2022)

276

HPI Index (2000 = 100)

+176%

Total Change Since 2000

Home values in ZIP 95010 have increased 21.9% over the past year (2022). Since 2000, this ZIP has seen +176% cumulative appreciation.

Year Annual Change HPI Index
2018 +4.1% 209
2019 +6.8% 223
2020 -1.5% 220
2021 +3.1% 226
2022 +21.9% 276

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 522 business establishments in ZIP 95010, employing approximately 5,798 people with a combined annual payroll of $273,379,000.

522

Businesses

5,798

Employees

$273.4M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 108 20.7%
Accommodation and food services 74 14.2%
Health care and social assistance 55 10.5%
Real estate and rental and leasing 52 10.0%
Professional, scientific, and technical services 50 9.6%
Finance and insurance 46 8.8%
Other services (except public administration) 34 6.5%
Construction 30 5.8%
Administrative and support and waste management and remediation services 21 4.0%
Wholesale trade 11 2.1%
Arts, entertainment, and recreation 11 2.1%
Information 10 1.9%
Manufacturing 9 1.7%
Educational services 5 1.0%
Transportation and warehousing 3 0.6%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 95010 vs 95062 →

ZIP 95010 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 95010 ranks #5 by population — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 95010 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 95010 ranks #8 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
95062 Santa Cruz, CA 36,079 2.0 mi
95065 Santa Cruz, CA 8,113 4.1 mi
95073 Soquel, CA 10,154 4.7 mi
95003 Aptos, CA 23,974 4.8 mi
95064 Santa Cruz, CA 7,331 5.8 mi
95066 Scotts Valley, CA 14,749 7.1 mi
95041 Mount Hermon, CA 160 7.6 mi
95018 Felton, CA 7,778 8.8 mi
95005 Ben Lomond, CA 6,311 11.1 mi

More ZIP Codes in Santa Cruz County

Frequently Asked Questions

What county is ZIP code 95010 in?
ZIP code 95010 (Capitola) is located in Santa Cruz County, California. Santa Cruz County contains multiple ZIP codes, see the full list at /counties/santa-cruz-ca.
What is the population of ZIP code 95010?
ZIP code 95010 in Capitola, CA has a population of 9,137 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 95010?
The median household income in ZIP 95010 is $105,236, which is 38% above the national average of $76,288.
What is the average home value in ZIP 95010?
The median home value in ZIP 95010 is $828,700, which is 198% above the national average of $278,155.
What is the demographic makeup of ZIP 95010?
The largest racial group in ZIP 95010 is White at 69.8%. Hispanic or Latino residents make up 26.0% of the population.
How many businesses are in ZIP code 95010?
ZIP code 95010 has 522 business establishments employing approximately 5,798 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 95010?
The top industries by establishment count in ZIP 95010 are: Retail trade (108), Accommodation and food services (74), Health care and social assistance (55). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 95010?
According to the FHFA House Price Index, home values in ZIP 95010 increased by 21.9% in 2022. Since 2000, home values in this ZIP have appreciated by approximately 176%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 95010?
In ZIP code 95010, 60.1% of residents aged 25+ have a high school diploma or higher, and 48.3% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 95010?
The mean commute time for workers in ZIP code 95010 is 23.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 95010?
In ZIP code 95010, approximately 48.9% of occupied housing units are owner-occupied and 51.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 95010?
The poverty rate in ZIP code 95010 is 11.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Capitola, CA

Verify and explore additional data for this area using these official government sources.