Capitola, CA · standard
ZIP Code 95010
Santa Cruz County, California — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 9,137
- 2,571/sq mi
- $105,236
- Median income
- $828,700
- Median home value
- 48.3%
- Bachelor's or higher
The verdict
Capitola pairs an upper-quartile household income with top-decile home values, in a suburban-density, mixed-tenure area.
- Top 16%
- household income, US ZIPs
- Top 4%
- home value, US ZIPs
- 2,571
- people per sq mi
- 49%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 95010 against every reporting US ZIP.
ZIP code 95010 is classified by USPS as a standard delivery area and covers roughly 3.6 square miles in Capitola, Santa Cruz County, California. The area is home to 9,137 residents, producing a population density of 2,571 people per square mile, and falls within the Los Angeles time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 95010 against California and the nation.
On the economic side, the median household income for ZIP 95010 sits at $105,236 (4% above the California average), while per-capita income is $71,616. The poverty rate stands at 11.9% and the unemployment rate at 1.7%. On housing, the median home value is $828,700 (7% above the state average) with median rent at $2,503 per month, and 48.9% of occupied units are owner-occupied, a direct signal of whether 95010 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 48.3% of adults hold a bachelor's degree or higher, the median age is 49.7, and the average commute is 23 minutes. We also surface 9 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Santa Cruz County, so you can benchmark 95010 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 95010
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 95010.
- Retail trade
Retail trade
108 establishments
- Accommodation and food services
Accommodation and food services
74 establishments
- Health care and social assistance
Health care and social assistance
55 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
52 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
50 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 95010, Capitola, CA · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
9,137
Population
3.6
Area (sq mi)
2,571
People / sq mi
Los Angeles
Time Zone
standard
ZIP Type
Who lives in ZIP 95010?
49.7
Median Age
53.1%
Male
46.9%
Female
15.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$105,236
Median Household Income
+4% vs state
$71,616
Per Capita Income
11.9%
Poverty Rate
1.7%
Unemployment Rate
23.3 min
Mean Commute Time
How ZIP 95010 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$105,236 Top 16% higher than 84% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
4,838
Total Housing Units
4,242
Occupied Units
596
Vacant Units
2.02
Avg Household Size
Occupancy Type
$828,700
Median Home Value
+7% vs state
$2,503
Median Rent
1974
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+21.9%
YoY Change (2022)
276
HPI Index (2000 = 100)
+176%
Total Change Since 2000
Home values in ZIP 95010 have increased 21.9% over the past year (2022). Since 2000, this ZIP has seen +176% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2018 | +4.1% | 209 |
| 2019 | +6.8% | 223 |
| 2020 | -1.5% | 220 |
| 2021 | +3.1% | 226 |
| 2022 | +21.9% | 276 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 522 business establishments in ZIP 95010, employing approximately 5,798 people with a combined annual payroll of $273,379,000.
522
Businesses
5,798
Employees
$273.4M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 108 | 20.7% |
| Accommodation and food services | 74 | 14.2% |
| Health care and social assistance | 55 | 10.5% |
| Real estate and rental and leasing | 52 | 10.0% |
| Professional, scientific, and technical services | 50 | 9.6% |
| Finance and insurance | 46 | 8.8% |
| Other services (except public administration) | 34 | 6.5% |
| Construction | 30 | 5.8% |
| Administrative and support and waste management and remediation services | 21 | 4.0% |
| Wholesale trade | 11 | 2.1% |
| Arts, entertainment, and recreation | 11 | 2.1% |
| Information | 10 | 1.9% |
| Manufacturing | 9 | 1.7% |
| Educational services | 5 | 1.0% |
| Transportation and warehousing | 3 | 0.6% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 95010 vs 95062 →
ZIP 95010 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 95062
Santa Cruz (95062)
36,079 residents
- 95003
Aptos (95003)
23,974 residents
- 95066
Scotts Valley (95066)
14,749 residents
- 95073 10,154
Soquel (95073)
10,154 residents
- 95010 9,137
Capitola (95010)
9,137 residents
- 95065 8,113
Santa Cruz (95065)
8,113 residents
- 95018 7,778
Felton (95018)
7,778 residents
- 95064 7,331
Santa Cruz (95064)
7,331 residents
- 95005 6,311
Ben Lomond (95005)
6,311 residents
What this shows Among its immediate neighbors, ZIP 95010 ranks #5 by population — useful context the national average alone can't give.
ZIP 95010 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 95065
Santa Cruz (95065)
$153,222 median income
- 95066
Scotts Valley (95066)
$151,250 median income
- 95003
Aptos (95003)
$148,412 median income
- 95018
Felton (95018)
$129,464 median income
- 95064
Santa Cruz (95064)
$121,042 median income
- 95073
Soquel (95073)
$118,169 median income
- 95062
Santa Cruz (95062)
$112,106 median income
- 95010
Capitola (95010)
$105,236 median income
- 95005
Ben Lomond (95005)
$104,375 median income
What this shows By household income, ZIP 95010 ranks #8 of 9 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 95062 | Santa Cruz, CA | 36,079 | 2.0 mi |
| 95065 | Santa Cruz, CA | 8,113 | 4.1 mi |
| 95073 | Soquel, CA | 10,154 | 4.7 mi |
| 95003 | Aptos, CA | 23,974 | 4.8 mi |
| 95064 | Santa Cruz, CA | 7,331 | 5.8 mi |
| 95066 | Scotts Valley, CA | 14,749 | 7.1 mi |
| 95041 | Mount Hermon, CA | 160 | 7.6 mi |
| 95018 | Felton, CA | 7,778 | 8.8 mi |
| 95005 | Ben Lomond, CA | 6,311 | 11.1 mi |
More ZIP Codes in Santa Cruz County
Related Areas
Frequently Asked Questions
What county is ZIP code 95010 in? ▼
What is the population of ZIP code 95010? ▼
What is the median household income in ZIP 95010? ▼
What is the average home value in ZIP 95010? ▼
What is the demographic makeup of ZIP 95010? ▼
How many businesses are in ZIP code 95010? ▼
What are the main industries in ZIP code 95010? ▼
How have home values changed in ZIP code 95010? ▼
What is the education level in ZIP code 95010? ▼
What is the average commute time in ZIP 95010? ▼
What percentage of residents own vs. rent in ZIP 95010? ▼
What is the poverty rate in ZIP code 95010? ▼
ZIP Code Research Guides
Official Data Resources for Capitola, CA
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.