PlainZIP

Maunaloa, HI · standard

ZIP Code 96770

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

691
4/sq mi
$54,792
Median income
$317,000
Median home value
49.6%
Bachelor's or higher

The verdict

Maunaloa pairs one of the lowest household incomes in the country with above-median home values, in a rural, mixed-tenure area.

21th pct
household income, US ZIPs
Top 31%
home value, US ZIPs
4
people per sq mi
56%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96770 against every reporting US ZIP.

ZIP code 96770 is a sparsely populated ZIP (a standard USPS delivery area) in Maunaloa, Maui County, Hawaii, home to just 691 residents across 177.2 square miles, a density of 4 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96770 reports a modest median household income of $54,792 (41% below the Hawaii average), while per-capita income is $34,646. The poverty rate stands at 35.1% and the unemployment rate at 28.1%. On housing, the median home value is $317,000 (59% below the state average) with median rent at $1,208 per month, and 55.7% of occupied units are owner-occupied.

A solid share of residents have a four-year degree: 49.6% of adults hold a bachelor's degree or higher, the median age is 58.8, and the average commute is -. A geography-based comparison follows: 1 ZIP codes within about 10 miles of 96770, plus 6 more within Maui County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96770, Maunaloa, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

691

Population

177.2

Area (sq mi)

4

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96770?

58.8

Median Age

53.9%

Male

46.1%

Female

8.4%

Foreign-Born

White 33.1%
African American 0.0%
Asian 3.6%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 22.2%
Two or More Ethnicities 41.1%
Hispanic or Latino 4.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$54,792

Median Household Income

-41% vs state

$34,646

Per Capita Income

35.1%

Poverty Rate

28.1%

Unemployment Rate

How ZIP 96770 ranks nationally

Maunaloa, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$54,792 21st percentile higher than 21% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 69.9%
Bachelor's Degree or Higher 49.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

635

Total Housing Units

219

Occupied Units

416

Vacant Units

2.27

Avg Household Size

Occupancy Type

Owner 55.7%
Renter 44.3%

$317,000

Median Home Value

-59% vs state

$1,208

Median Rent

1979

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 7 business establishments in ZIP 96770, employing approximately 48 people with a combined annual payroll of $1,486,000.

7

Businesses

48

Employees

$1.5M

Annual Payroll

0

Industry Sectors

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96770 vs 96729 →

ZIP Code City Population Distance
96729 Hoolehua, HI 1,303 6.6 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96761 standard
Lahaina, HI
Pop: 22,156
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220

Related Areas

Maui County Maunaloa, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96770 in? ▼
ZIP code 96770 (Maunaloa) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96770? ▼
ZIP code 96770 in Maunaloa, HI has a population of 691 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96770? ▼
The median household income in ZIP 96770 is $54,792, which is 28% below the national average of $76,288.
What is the average home value in ZIP 96770? ▼
The median home value in ZIP 96770 is $317,000, which is 14% above the national average of $278,155.
What is the demographic makeup of ZIP 96770? ▼
The largest racial group in ZIP 96770 is Two or More Ethnicities at 41.1%. Hispanic or Latino residents make up 4.2% of the population.
How many businesses are in ZIP code 96770? ▼
ZIP code 96770 has 7 business establishments employing approximately 48 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 96770? ▼
In ZIP code 96770, 69.9% of residents aged 25+ have a high school diploma or higher, and 49.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96770? ▼
In ZIP code 96770, approximately 55.7% of occupied housing units are owner-occupied and 44.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96770? ▼
The poverty rate in ZIP code 96770 is 35.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.