PlainZIP

Hoolehua, HI · standard

ZIP Code 96729

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,303
12/sq mi
$59,375
Median income
$231,900
Median home value
15.1%
Bachelor's or higher

The verdict

Hoolehua pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.

28th pct
household income, US ZIPs
Top 47%
home value, US ZIPs
12
people per sq mi
85%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96729 against every reporting US ZIP.

ZIP code 96729 is a sparsely populated ZIP (a standard USPS delivery area) in Hoolehua, Maui County, Hawaii, home to just 1,303 residents across 108.6 square miles, a density of 12 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96729 reports a modest median household income of $59,375 (36% below the Hawaii average), while per-capita income is $24,719. 19.8% of residents live below the poverty line, and the unemployment rate reads 4.5%. The typical home here is valued at $231,900 (70% below the state average); renters pay a median of $869 monthly, and 84.8% of units are owner-occupied.

Educational attainment sits below the national norm: 15.1% of adults hold a bachelor's degree or higher, the median age is 39.2, and the average commute is -. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 96729, plus 6 more within Maui County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 96729

Top 5 sectors by establishment count in Hoolehua, HI

Which industries have the most business establishments in ZIP 96729.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96729, Hoolehua, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,303

Population

108.6

Area (sq mi)

12

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96729?

39.2

Median Age

50.7%

Male

49.3%

Female

0.2%

Foreign-Born

White 3.3%
African American 0.0%
Asian 2.2%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 62.6%
Two or More Ethnicities 31.3%
Hispanic or Latino 5.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$59,375

Median Household Income

-36% vs state

$24,719

Per Capita Income

19.8%

Poverty Rate

4.5%

Unemployment Rate

How ZIP 96729 ranks nationally

Hoolehua, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$59,375 28th percentile higher than 28% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.6%
Bachelor's Degree or Higher 15.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

483

Total Housing Units

453

Occupied Units

30

Vacant Units

3.67

Avg Household Size

Occupancy Type

Owner 84.8%
Renter 15.2%

$231,900

Median Home Value

-70% vs state

$869

Median Rent

1989

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 20 business establishments in ZIP 96729, employing approximately 98 people with a combined annual payroll of $3,183,000.

20

Businesses

98

Employees

$3.2M

Annual Payroll

3

Industry Sectors

Industry Establishments % of Total
Retail trade 4 20.0%
Health care and social assistance 4 20.0%
Other services (except public administration) 3 15.0%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96729 vs 96770 →

ZIP 96729 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96729 ranks the most populous - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96729 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96729 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96770 Maunaloa, HI 691 6.6 mi
96757 Kualapuu, HI 758 7.7 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96761 standard
Lahaina, HI
Pop: 22,156
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220

Related Areas

Maui County Hoolehua, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96729 in? ▼
ZIP code 96729 (Hoolehua) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96729? ▼
ZIP code 96729 in Hoolehua, HI has a population of 1,303 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96729? ▼
The median household income in ZIP 96729 is $59,375, which is 22% below the national average of $76,288.
What is the average home value in ZIP 96729? ▼
The median home value in ZIP 96729 is $231,900, which is 17% below the national average of $278,155.
What is the demographic makeup of ZIP 96729? ▼
The largest racial group in ZIP 96729 is Native Hawaiian or Pacific Islander at 62.6%. Hispanic or Latino residents make up 5.4% of the population.
How many businesses are in ZIP code 96729? ▼
ZIP code 96729 has 20 business establishments employing approximately 98 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96729? ▼
The top industries by establishment count in ZIP 96729 are: Retail trade (4), Health care and social assistance (4), Other services (except public administration) (3). There are 3 industry sectors represented in total.
What is the education level in ZIP code 96729? ▼
In ZIP code 96729, 57.6% of residents aged 25+ have a high school diploma or higher, and 15.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96729? ▼
In ZIP code 96729, approximately 84.8% of occupied housing units are owner-occupied and 15.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96729? ▼
The poverty rate in ZIP code 96729 is 19.8% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.