Hoolehua, HI · standard
ZIP Code 96729
Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,303
- 12/sq mi
- $59,375
- Median income
- $231,900
- Median home value
- 15.1%
- Bachelor's or higher
The verdict
Hoolehua pairs a below-median household income with above-median home values, in a rural, homeowner-dominated area.
- 28th pct
- household income, US ZIPs
- Top 47%
- home value, US ZIPs
- 12
- people per sq mi
- 85%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96729 against every reporting US ZIP.
ZIP code 96729 is classified by USPS as a standard delivery area and covers roughly 108.6 square miles in Hoolehua, Maui County, Hawaii. The area is home to 1,303 residents, producing a population density of 12 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96729 against Hawaii and the nation.
On the economic side, the median household income for ZIP 96729 sits at $59,375 (36% below the Hawaii average), while per-capita income is $24,719. The poverty rate stands at 19.8% and the unemployment rate at 4.5%. On housing, the median home value is $231,900 (70% below the state average) with median rent at $869 per month, and 84.8% of occupied units are owner-occupied, a direct signal of whether 96729 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 15.1% of adults hold a bachelor's degree or higher, the median age is 39.2, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96729 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96729
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96729.
- Retail trade
Retail trade
4 establishments
- Health care and social assistance
Health care and social assistance
4 establishments
- Other services (except public administration)
Other services (except public administration)
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96729, Hoolehua, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,303
Population
108.6
Area (sq mi)
12
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96729?
39.2
Median Age
50.7%
Male
49.3%
Female
0.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$59,375
Median Household Income
-36% vs state
$24,719
Per Capita Income
19.8%
Poverty Rate
4.5%
Unemployment Rate
How ZIP 96729 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$59,375 28th percentile higher than 28% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
483
Total Housing Units
453
Occupied Units
30
Vacant Units
3.67
Avg Household Size
Occupancy Type
$231,900
Median Home Value
-70% vs state
$869
Median Rent
1989
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 20 business establishments in ZIP 96729, employing approximately 98 people with a combined annual payroll of $3,183,000.
20
Businesses
98
Employees
$3.2M
Annual Payroll
3
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 4 | 20.0% |
| Health care and social assistance | 4 | 20.0% |
| Other services (except public administration) | 3 | 15.0% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96729 vs 96770 →
ZIP 96729 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96729
Hoolehua (96729)
1,303 residents
- 96757
Kualapuu (96757)
758 residents
- 96770
Maunaloa (96770)
691 residents
What this shows Among its immediate neighbors, ZIP 96729 ranks the most populous — useful context the national average alone can't give.
ZIP 96729 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96757
Kualapuu (96757)
$74,432 median income
- 96729
Hoolehua (96729)
$59,375 median income
- 96770
Maunaloa (96770)
$54,792 median income
What this shows By household income, ZIP 96729 ranks #2 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96729 in? ▼
What is the population of ZIP code 96729? ▼
What is the median household income in ZIP 96729? ▼
What is the average home value in ZIP 96729? ▼
What is the demographic makeup of ZIP 96729? ▼
How many businesses are in ZIP code 96729? ▼
What are the main industries in ZIP code 96729? ▼
What is the education level in ZIP code 96729? ▼
What percentage of residents own vs. rent in ZIP 96729? ▼
What is the poverty rate in ZIP code 96729? ▼
ZIP Code Research Guides
Official Data Resources for Hoolehua, HI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.