Lahaina, HI · standard
ZIP Code 96761
Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,156
- 111/sq mi High-density area
- $101,123
- Median income Above-median income area
- $995,800
- Median home value Above-median home value
- 30.1%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Lahaina pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 18%
- household income, US ZIPs
- Top 2%
- home value, US ZIPs
- 111
- people per sq mi
- 61%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96761 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 96761 (Lahaina, HI) fell -11.3% from 2023 to 2024. The all-transactions index moved from 338.2 in 2023 to 300.0 in 2024 (2000 = 100).
ZIP code 96761 is a densely settled ZIP (a standard USPS delivery area) in Lahaina, Maui County, Hawaii, with 22,156 residents across 200.1 square miles, a density of 111 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96761 lands in the middle-income range, with a median household income of $101,123 (9% above the average Hawaii ZIP), while per-capita income is $57,411. The poverty rate is 9.1%, with unemployment at 6.4%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $995,800 (28% above the average Hawaii ZIP), while 60.8% of occupied homes are owner-occupied and median rent is $2,200.
A solid share of residents have a four-year degree: 30.1% of adults hold a bachelor's degree or higher, the median age is 42.9, and the average commute is 19 minutes. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Maui County, so 96761 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 96761
Top 5 sectors by establishment count in Lahaina, HI
Which industries have the most business establishments in ZIP 96761.
- Retail trade
Retail trade
240 establishments
- Accommodation and food services
Accommodation and food services
182 establishments
- Other services (except public administration)
Other services (except public administration)
121 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
112 establishments
- Administrative and support and waste management and remediation services 56
Administrative and support and waste management and remediation services
56 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96761, Lahaina, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
22,156
Population
200.1
Area (sq mi)
111
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96761?
42.9
Median Age
49.2%
Male
50.8%
Female
25.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$101,123
Median Household Income
+9% vs state ZIP avg
$57,411
Per Capita Income
9.1%
Poverty Rate
6.4%
Unemployment Rate
18.9 min
Mean Commute Time
How ZIP 96761 ranks among Hawaii ZIPs
Lahaina, HI household income vs. every Hawaii ZIP code
Median household income among 83 reporting Hawaii ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$101,123 Top 30% higher than 70% of 83 Hawaii ZIPs
Each bar is a $20K-wide band; taller bars hold more Hawaii ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
11,461housing units
11,461
Total Housing Units
6,903
Occupied Units
4,558
Vacant Units
2.99
Avg Household Size
Occupancy Type
$995,800
Median Home Value
+28% vs state ZIP avg
$2,200
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-11.3%
YoY Change (2024)
300
HPI Index (2000 = 100)
+200%
Total Change Since 2000
Home values in ZIP 96761 have decreased 11.3% over the past year (2024). Since 2000, this ZIP has seen +200% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.3% | 253 |
| 2021 | +9.6% | 278 |
| 2022 | +14.1% | 317 |
| 2023 | +6.8% | 338 |
| 2024 | -11.3% | 300 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 983 business establishments in ZIP 96761, employing approximately 15,292 people with a combined annual payroll of $768,642,000.
983
Businesses
15,292
Employees
$768.6M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 240 | 24.4% |
| Accommodation and food services | 182 | 18.5% |
| Other services (except public administration) | 121 | 12.3% |
| Real estate and rental and leasing | 112 | 11.4% |
| Administrative and support and waste management and remediation services | 56 | 5.7% |
| Construction | 54 | 5.5% |
| Transportation and warehousing | 38 | 3.9% |
| Professional, scientific, and technical services | 38 | 3.9% |
| Arts, entertainment, and recreation | 34 | 3.5% |
| Health care and social assistance | 32 | 3.3% |
| Finance and insurance | 20 | 2.0% |
| Educational services | 15 | 1.5% |
| Information | 14 | 1.4% |
| Wholesale trade | 13 | 1.3% |
| Manufacturing | 11 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96761 vs 96793 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 96793 | Wailuku, HI | 29,549 | 5.1 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96761, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (22,156 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96761 in?
ZIP code 96761 (Lahaina) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96761?
ZIP code 96761 in Lahaina, HI has a population of 22,156 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96761?
The median household income in ZIP 96761 is $101,123, which is 33% above the national average of $76,288.
What is the average home value in ZIP 96761?
The median home value in ZIP 96761 is $995,800, which is 258% above the national average of $278,155.
What is the demographic makeup of ZIP 96761?
The largest racial group in ZIP 96761 is White at 36.8%. Hispanic or Latino residents make up 11.0% of the population.
How many businesses are in ZIP code 96761?
ZIP code 96761 has 983 business establishments employing approximately 15,292 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96761?
The top industries by establishment count in ZIP 96761 are: Retail trade (240), Accommodation and food services (182), Other services (except public administration) (121). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 96761?
According to the FHFA House Price Index, home values in ZIP 96761 decreased by 11.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 200%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96761?
In ZIP code 96761, 61.4% of residents aged 25+ have a high school diploma or higher, and 30.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96761?
The mean commute time for workers in ZIP code 96761 is 18.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96761?
In ZIP code 96761, approximately 60.8% of occupied housing units are owner-occupied and 39.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96761?
The poverty rate in ZIP code 96761 is 9.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96761's numbers, next.
- See how ZIP 96761 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Lahaina, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.