Lahaina, HI · standard
ZIP Code 96761
Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 22,156
- 111/sq mi
- $101,123
- Median income
- $995,800
- Median home value
- 30.1%
- Bachelor's or higher
The verdict
Lahaina pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 18%
- household income, US ZIPs
- Top 2%
- home value, US ZIPs
- 111
- people per sq mi
- 61%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96761 against every reporting US ZIP.
ZIP code 96761 is classified by USPS as a standard delivery area and covers roughly 200.1 square miles in Lahaina, Maui County, Hawaii. The area is home to 22,156 residents, producing a population density of 111 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96761 against Hawaii and the nation.
On the economic side, the median household income for ZIP 96761 sits at $101,123 (9% above the Hawaii average), while per-capita income is $57,411. The poverty rate stands at 9.1% and the unemployment rate at 6.4%. On housing, the median home value is $995,800 (28% above the state average) with median rent at $2,200 per month, and 60.8% of occupied units are owner-occupied, a direct signal of whether 96761 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 30.1% of adults hold a bachelor's degree or higher, the median age is 42.9, and the average commute is 19 minutes. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96761 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96761
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96761.
- Retail trade
Retail trade
240 establishments
- Accommodation and food services
Accommodation and food services
182 establishments
- Other services (except public administration)
Other services (except public administration)
121 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
112 establishments
- Administrative and support and waste management and remediation services 56
Administrative and support and waste management and remediation services
56 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96761, Lahaina, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
22,156
Population
200.1
Area (sq mi)
111
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96761?
42.9
Median Age
49.2%
Male
50.8%
Female
25.1%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$101,123
Median Household Income
+9% vs state
$57,411
Per Capita Income
9.1%
Poverty Rate
6.4%
Unemployment Rate
18.9 min
Mean Commute Time
How ZIP 96761 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$101,123 Top 18% higher than 82% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
11,461
Total Housing Units
6,903
Occupied Units
4,558
Vacant Units
2.99
Avg Household Size
Occupancy Type
$995,800
Median Home Value
+28% vs state
$2,200
Median Rent
1982
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
-11.3%
YoY Change (2024)
300
HPI Index (2000 = 100)
+200%
Total Change Since 2000
Home values in ZIP 96761 have decreased 11.3% over the past year (2024). Since 2000, this ZIP has seen +200% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +2.3% | 253 |
| 2021 | +9.6% | 278 |
| 2022 | +14.1% | 317 |
| 2023 | +6.8% | 338 |
| 2024 | -11.3% | 300 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 983 business establishments in ZIP 96761, employing approximately 15,292 people with a combined annual payroll of $768,642,000.
983
Businesses
15,292
Employees
$768.6M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 240 | 24.4% |
| Accommodation and food services | 182 | 18.5% |
| Other services (except public administration) | 121 | 12.3% |
| Real estate and rental and leasing | 112 | 11.4% |
| Administrative and support and waste management and remediation services | 56 | 5.7% |
| Construction | 54 | 5.5% |
| Transportation and warehousing | 38 | 3.9% |
| Professional, scientific, and technical services | 38 | 3.9% |
| Arts, entertainment, and recreation | 34 | 3.5% |
| Health care and social assistance | 32 | 3.3% |
| Finance and insurance | 20 | 2.0% |
| Educational services | 15 | 1.5% |
| Information | 14 | 1.4% |
| Wholesale trade | 13 | 1.3% |
| Manufacturing | 11 | 1.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96761 vs 96793 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 96793 | Wailuku, HI | 29,549 | 5.1 mi |
More ZIP Codes in Maui County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Lahaina, HI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.