PlainZIP

Lahaina, HI · standard

ZIP Code 96761

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

22,156
111/sq mi
$101,123
Median income
$995,800
Median home value
30.1%
Bachelor's or higher

The verdict

Lahaina pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 18%
household income, US ZIPs
Top 2%
home value, US ZIPs
111
people per sq mi
61%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96761 against every reporting US ZIP.

ZIP code 96761 is a densely settled ZIP (a standard USPS delivery area) in Lahaina, Maui County, Hawaii, with 22,156 residents across 200.1 square miles, a density of 111 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96761 lands in the middle-income range, with a median household income of $101,123 (9% above the Hawaii average), while per-capita income is $57,411. Poverty here runs at 9.1%, with unemployment measured at 6.4%. The typical home here is valued at $995,800 (28% above the state average); renters pay a median of $2,200 monthly, and 60.8% of units are owner-occupied.

A solid share of residents have a four-year degree: 30.1% of adults hold a bachelor's degree or higher, the median age is 42.9, and the average commute is 19 minutes. Beyond these figures, 1 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Maui County, letting you compare 96761 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 96761

Top 5 sectors by establishment count in Lahaina, HI

Which industries have the most business establishments in ZIP 96761.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96761, Lahaina, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

22,156

Population

200.1

Area (sq mi)

111

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96761?

42.9

Median Age

49.2%

Male

50.8%

Female

25.1%

Foreign-Born

White 36.8%
African American 0.6%
Asian 28.8%
American Indian or Alaska Native 0.5%
Native Hawaiian or Pacific Islander 5.4%
Two or More Ethnicities 25.5%
Hispanic or Latino 11.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$101,123

Median Household Income

+9% vs state

$57,411

Per Capita Income

9.1%

Poverty Rate

6.4%

Unemployment Rate

18.9 min

Mean Commute Time

How ZIP 96761 ranks nationally

Lahaina, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$101,123 Top 18% higher than 82% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.4%
Bachelor's Degree or Higher 30.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

11,461

Total Housing Units

6,903

Occupied Units

4,558

Vacant Units

2.99

Avg Household Size

Occupancy Type

Owner 60.8%
Renter 39.2%

$995,800

Median Home Value

+28% vs state

$2,200

Median Rent

1982

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

-11.3%

YoY Change (2024)

300

HPI Index (2000 = 100)

+200%

Total Change Since 2000

Home values in ZIP 96761 have decreased 11.3% over the past year (2024). Since 2000, this ZIP has seen +200% cumulative appreciation.

Year Annual Change HPI Index
2020 +2.3% 253
2021 +9.6% 278
2022 +14.1% 317
2023 +6.8% 338
2024 -11.3% 300

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 983 business establishments in ZIP 96761, employing approximately 15,292 people with a combined annual payroll of $768,642,000.

983

Businesses

15,292

Employees

$768.6M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Retail trade 240 24.4%
Accommodation and food services 182 18.5%
Other services (except public administration) 121 12.3%
Real estate and rental and leasing 112 11.4%
Administrative and support and waste management and remediation services 56 5.7%
Construction 54 5.5%
Transportation and warehousing 38 3.9%
Professional, scientific, and technical services 38 3.9%
Arts, entertainment, and recreation 34 3.5%
Health care and social assistance 32 3.3%
Finance and insurance 20 2.0%
Educational services 15 1.5%
Information 14 1.4%
Wholesale trade 13 1.3%
Manufacturing 11 1.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96761 vs 96793 →

ZIP Code City Population Distance
96793 Wailuku, HI 29,549 5.1 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220
96790 standard
Kula, HI
Pop: 8,065

Related Areas

Maui County Lahaina, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96761 in? ▼
ZIP code 96761 (Lahaina) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96761? ▼
ZIP code 96761 in Lahaina, HI has a population of 22,156 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96761? ▼
The median household income in ZIP 96761 is $101,123, which is 33% above the national average of $76,288.
What is the average home value in ZIP 96761? ▼
The median home value in ZIP 96761 is $995,800, which is 258% above the national average of $278,155.
What is the demographic makeup of ZIP 96761? ▼
The largest racial group in ZIP 96761 is White at 36.8%. Hispanic or Latino residents make up 11.0% of the population.
How many businesses are in ZIP code 96761? ▼
ZIP code 96761 has 983 business establishments employing approximately 15,292 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96761? ▼
The top industries by establishment count in ZIP 96761 are: Retail trade (240), Accommodation and food services (182), Other services (except public administration) (121). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 96761? ▼
According to the FHFA House Price Index, home values in ZIP 96761 decreased by 11.3% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 200%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96761? ▼
In ZIP code 96761, 61.4% of residents aged 25+ have a high school diploma or higher, and 30.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96761? ▼
The mean commute time for workers in ZIP code 96761 is 18.9 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96761? ▼
In ZIP code 96761, approximately 60.8% of occupied housing units are owner-occupied and 39.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96761? ▼
The poverty rate in ZIP code 96761 is 9.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.