Makawao, HI · standard
ZIP Code 96768
Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 17,668
- 160/sq mi High-density area
- $100,391
- Median income Above-median income area
- $946,700
- Median home value Above-median home value
- 33.1%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Makawao pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 19%
- household income, US ZIPs
- Top 3%
- home value, US ZIPs
- 160
- people per sq mi
- 64%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96768 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 96768 (Makawao, HI) rose +2.0% from 2023 to 2024. The all-transactions index moved from 384.7 in 2023 to 392.4 in 2024 (2000 = 100).
ZIP code 96768 is a mid-sized community (a standard USPS delivery area) in Makawao, Maui County, Hawaii, home to 17,668 residents across 110.6 square miles, a density of 160 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96768 lands in the middle-income range, with a median household income of $100,391 (8% above the average Hawaii ZIP), while per-capita income is $45,729. The poverty rate is 10.1%, with unemployment at 6.9%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $946,700 (22% above the average Hawaii ZIP), while 63.7% of occupied homes are owner-occupied and median rent is $1,813.
A solid share of residents have a four-year degree: 33.1% of adults hold a bachelor's degree or higher, the median age is 43.6, and the average commute is 29 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Maui County, so 96768 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 96768
Top 5 sectors by establishment count in Makawao, HI
Which industries have the most business establishments in ZIP 96768.
- Construction
Construction
69 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
49 establishments
- Health care and social assistance
Health care and social assistance
41 establishments
- Retail trade
Retail trade
34 establishments
- Other services (except public administration)
Other services (except public administration)
33 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96768, Makawao, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
17,668
Population
110.6
Area (sq mi)
160
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96768?
43.6
Median Age
49.3%
Male
50.7%
Female
7.7%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$100,391
Median Household Income
+8% vs state ZIP avg
$45,729
Per Capita Income
10.1%
Poverty Rate
6.9%
Unemployment Rate
28.7 min
Mean Commute Time
How ZIP 96768 ranks among Hawaii ZIPs
Makawao, HI household income vs. every Hawaii ZIP code
Median household income among 83 reporting Hawaii ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$100,391 Top 37% higher than 63% of 83 Hawaii ZIPs
Each bar is a $20K-wide band; taller bars hold more Hawaii ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
6,759housing units
6,759
Total Housing Units
6,425
Occupied Units
334
Vacant Units
2.87
Avg Household Size
Occupancy Type
$946,700
Median Home Value
+22% vs state ZIP avg
$1,813
Median Rent
1984
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+2.0%
YoY Change (2024)
392
HPI Index (2000 = 100)
+292%
Total Change Since 2000
Home values in ZIP 96768 have increased 2.0% over the past year (2024). Since 2000, this ZIP has seen +292% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.2% | 263 |
| 2021 | +9.4% | 288 |
| 2022 | +21.3% | 349 |
| 2023 | +10.2% | 385 |
| 2024 | +2.0% | 392 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 384 business establishments in ZIP 96768, employing approximately 2,555 people with a combined annual payroll of $118,611,000.
384
Businesses
2,555
Employees
$118.6M
Annual Payroll
15
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 69 | 18.0% |
| Professional, scientific, and technical services | 49 | 12.8% |
| Health care and social assistance | 41 | 10.7% |
| Retail trade | 34 | 8.8% |
| Other services (except public administration) | 33 | 8.6% |
| Administrative and support and waste management and remediation services | 31 | 8.1% |
| Accommodation and food services | 26 | 6.8% |
| Educational services | 22 | 5.7% |
| Real estate and rental and leasing | 14 | 3.6% |
| Arts, entertainment, and recreation | 13 | 3.4% |
| Finance and insurance | 12 | 3.1% |
| Manufacturing | 11 | 2.9% |
| Transportation and warehousing | 10 | 2.6% |
| Wholesale trade | 9 | 2.3% |
| Information | 7 | 1.8% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96768 vs 96708 →
ZIP 96768 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96753
Kihei (96753)
26,892 residents
- 96768
Makawao (96768)
17,668 residents
- 96708 10,220
Haiku (96708)
10,220 residents
- 96790 8,065
Kula (96790)
8,065 residents
- 96779 3,088
Paia (96779)
3,088 residents
What this shows Among its immediate neighbors, ZIP 96768 ranks #2 by population - useful context the national average alone can't give.
ZIP 96768 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96790
Kula (96790)
$100,693 median income
- 96708
Haiku (96708)
$100,664 median income
- 96768
Makawao (96768)
$100,391 median income
- 96779
Paia (96779)
$98,929 median income
- 96753
Kihei (96753)
$88,408 median income
What this shows By household income, ZIP 96768 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96768, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (17,668 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96768 in?
ZIP code 96768 (Makawao) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96768?
ZIP code 96768 in Makawao, HI has a population of 17,668 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96768?
The median household income in ZIP 96768 is $100,391, which is 32% above the national average of $76,288.
What is the average home value in ZIP 96768?
The median home value in ZIP 96768 is $946,700, which is 240% above the national average of $278,155.
What is the demographic makeup of ZIP 96768?
The largest racial group in ZIP 96768 is Two or More Ethnicities at 37.4%. Hispanic or Latino residents make up 15.4% of the population.
How many businesses are in ZIP code 96768?
ZIP code 96768 has 384 business establishments employing approximately 2,555 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96768?
The top industries by establishment count in ZIP 96768 are: Construction (69), Professional, scientific, and technical services (49), Health care and social assistance (41). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 96768?
According to the FHFA House Price Index, home values in ZIP 96768 increased by 2.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 292%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96768?
In ZIP code 96768, 61.3% of residents aged 25+ have a high school diploma or higher, and 33.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96768?
The mean commute time for workers in ZIP code 96768 is 28.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96768?
In ZIP code 96768, approximately 63.7% of occupied housing units are owner-occupied and 36.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96768?
The poverty rate in ZIP code 96768 is 10.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96768's numbers, next.
- See how ZIP 96768 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Makawao, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.