PlainZIP

Makawao, HI · standard

ZIP Code 96768

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

17,668
160/sq mi
$100,391
Median income
$946,700
Median home value
33.1%
Bachelor's or higher

The verdict

Makawao pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 19%
household income, US ZIPs
Top 3%
home value, US ZIPs
160
people per sq mi
64%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96768 against every reporting US ZIP.

ZIP code 96768 is a mid-sized community (a standard USPS delivery area) in Makawao, Maui County, Hawaii, home to 17,668 residents across 110.6 square miles, a density of 160 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96768 lands in the middle-income range, with a median household income of $100,391 (8% above the Hawaii average), while per-capita income is $45,729. Poverty here runs at 10.1%, with unemployment measured at 6.9%. Housing costs here run $946,700 for a typical home value (22% above the state average), with rent averaging $1,813 a month; 63.7% of homes are owner-occupied.

A solid share of residents have a four-year degree: 33.1% of adults hold a bachelor's degree or higher, the median age is 43.6, and the average commute is 29 minutes. To put 96768 in local context, 4 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Maui County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 96768

Top 5 sectors by establishment count in Makawao, HI

Which industries have the most business establishments in ZIP 96768.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96768, Makawao, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

17,668

Population

110.6

Area (sq mi)

160

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96768?

43.6

Median Age

49.3%

Male

50.7%

Female

7.7%

Foreign-Born

White 30.2%
African American 0.7%
Asian 18.8%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 9.1%
Two or More Ethnicities 37.4%
Hispanic or Latino 15.4%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$100,391

Median Household Income

+8% vs state

$45,729

Per Capita Income

10.1%

Poverty Rate

6.9%

Unemployment Rate

28.7 min

Mean Commute Time

How ZIP 96768 ranks nationally

Makawao, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$100,391 Top 19% higher than 81% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 61.3%
Bachelor's Degree or Higher 33.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

6,759

Total Housing Units

6,425

Occupied Units

334

Vacant Units

2.87

Avg Household Size

Occupancy Type

Owner 63.7%
Renter 36.3%

$946,700

Median Home Value

+22% vs state

$1,813

Median Rent

1984

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+2.0%

YoY Change (2024)

392

HPI Index (2000 = 100)

+292%

Total Change Since 2000

Home values in ZIP 96768 have increased 2.0% over the past year (2024). Since 2000, this ZIP has seen +292% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.2% 263
2021 +9.4% 288
2022 +21.3% 349
2023 +10.2% 385
2024 +2.0% 392

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 384 business establishments in ZIP 96768, employing approximately 2,555 people with a combined annual payroll of $118,611,000.

384

Businesses

2,555

Employees

$118.6M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Construction 69 18.0%
Professional, scientific, and technical services 49 12.8%
Health care and social assistance 41 10.7%
Retail trade 34 8.8%
Other services (except public administration) 33 8.6%
Administrative and support and waste management and remediation services 31 8.1%
Accommodation and food services 26 6.8%
Educational services 22 5.7%
Real estate and rental and leasing 14 3.6%
Arts, entertainment, and recreation 13 3.4%
Finance and insurance 12 3.1%
Manufacturing 11 2.9%
Transportation and warehousing 10 2.6%
Wholesale trade 9 2.3%
Information 7 1.8%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96768 vs 96708 →

ZIP 96768 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96768 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96768 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96768 ranks #3 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96708 Haiku, HI 10,220 5.0 mi
96790 Kula, HI 8,065 9.7 mi
96779 Paia, HI 3,088 7.2 mi
96753 Kihei, HI 26,892 11.8 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96761 standard
Lahaina, HI
Pop: 22,156
96708 standard
Haiku, HI
Pop: 10,220
96790 standard
Kula, HI
Pop: 8,065

Related Areas

Maui County Makawao, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96768 in? ▼
ZIP code 96768 (Makawao) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96768? ▼
ZIP code 96768 in Makawao, HI has a population of 17,668 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96768? ▼
The median household income in ZIP 96768 is $100,391, which is 32% above the national average of $76,288.
What is the average home value in ZIP 96768? ▼
The median home value in ZIP 96768 is $946,700, which is 240% above the national average of $278,155.
What is the demographic makeup of ZIP 96768? ▼
The largest racial group in ZIP 96768 is Two or More Ethnicities at 37.4%. Hispanic or Latino residents make up 15.4% of the population.
How many businesses are in ZIP code 96768? ▼
ZIP code 96768 has 384 business establishments employing approximately 2,555 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96768? ▼
The top industries by establishment count in ZIP 96768 are: Construction (69), Professional, scientific, and technical services (49), Health care and social assistance (41). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 96768? ▼
According to the FHFA House Price Index, home values in ZIP 96768 increased by 2.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 292%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96768? ▼
In ZIP code 96768, 61.3% of residents aged 25+ have a high school diploma or higher, and 33.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96768? ▼
The mean commute time for workers in ZIP code 96768 is 28.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96768? ▼
In ZIP code 96768, approximately 63.7% of occupied housing units are owner-occupied and 36.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96768? ▼
The poverty rate in ZIP code 96768 is 10.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.