Hana, HI · standard
ZIP Code 96713
Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,990
- 7/sq mi
- $54,375
- Median income
- $704,700
- Median home value
- 27.6%
- Bachelor's or higher
The verdict
Hana pairs one of the lowest household incomes in the country with top-decile home values, in a rural, mixed-tenure area.
- 20th pct
- household income, US ZIPs
- Top 6%
- home value, US ZIPs
- 7
- people per sq mi
- 58%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96713 against every reporting US ZIP.
ZIP code 96713 is classified by USPS as a standard delivery area and covers roughly 272.6 square miles in Hana, Maui County, Hawaii. The area is home to 1,990 residents, producing a population density of 7 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96713 against Hawaii and the nation.
On the economic side, the median household income for ZIP 96713 sits at $54,375 (41% below the Hawaii average), while per-capita income is $43,508. The poverty rate stands at 24.6% and the unemployment rate at 16.3%. On housing, the median home value is $704,700 (9% below the state average) with median rent at $3,227 per month, and 57.7% of occupied units are owner-occupied, a direct signal of whether 96713 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 27.6% of adults hold a bachelor's degree or higher, the median age is 53.2, and the average commute is —. We also surface 1 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96713 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96713
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96713.
- Health care and social assistance
Health care and social assistance
7 establishments
- Retail trade
Retail trade
4 establishments
- Construction
Construction
3 establishments
- Educational services
Educational services
3 establishments
- Accommodation and food services
Accommodation and food services
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96713, Hana, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
1,990
Population
272.6
Area (sq mi)
7
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96713?
53.2
Median Age
40.8%
Male
59.2%
Female
2.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$54,375
Median Household Income
-41% vs state
$43,508
Per Capita Income
24.6%
Poverty Rate
16.3%
Unemployment Rate
How ZIP 96713 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$54,375 20th percentile higher than 20% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
676
Total Housing Units
501
Occupied Units
175
Vacant Units
2.04
Avg Household Size
Occupancy Type
$704,700
Median Home Value
-9% vs state
$3,227
Median Rent
1992
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 33 business establishments in ZIP 96713, employing approximately 353 people with a combined annual payroll of $17,421,000.
33
Businesses
353
Employees
$17.4M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 7 | 21.2% |
| Retail trade | 4 | 12.1% |
| Construction | 3 | 9.1% |
| Educational services | 3 | 9.1% |
| Accommodation and food services | 3 | 9.1% |
| Other services (except public administration) | 3 | 9.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96713 vs 96708 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 96708 | Haiku, HI | 10,220 | 12.6 mi |
More ZIP Codes in Maui County
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Frequently Asked Questions
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ZIP Code Research Guides
Official Data Resources for Hana, HI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.