PlainZIP

Hana, HI · standard

ZIP Code 96713

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

1,990
7/sq mi
$54,375
Median income
$704,700
Median home value
27.6%
Bachelor's or higher

The verdict

Hana pairs one of the lowest household incomes in the country with top-decile home values, in a rural, mixed-tenure area.

20th pct
household income, US ZIPs
Top 6%
home value, US ZIPs
7
people per sq mi
58%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96713 against every reporting US ZIP.

ZIP code 96713 covers 272.6 square miles in Hana, Maui County, Hawaii (a standard USPS delivery area), with a modest 1,990 residents on file, a density of 7 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96713 reports a modest median household income of $54,375 (41% below the Hawaii average), while per-capita income is $43,508. Local economic indicators show a 24.6% poverty rate alongside 16.3% unemployment. The typical home here is valued at $704,700 (9% below the state average); renters pay a median of $3,227 monthly, and 57.7% of units are owner-occupied.

Educational attainment sits below the national norm: 27.6% of adults hold a bachelor's degree or higher, the median age is 53.2, and the average commute is -. Beyond these figures, 1 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Maui County, letting you compare 96713 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 96713

Top 5 sectors by establishment count in Hana, HI

Which industries have the most business establishments in ZIP 96713.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96713, Hana, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

1,990

Population

272.6

Area (sq mi)

7

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96713?

53.2

Median Age

40.8%

Male

59.2%

Female

2.5%

Foreign-Born

White 40.5%
African American 0.0%
Asian 3.5%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 20.5%
Two or More Ethnicities 35.5%
Hispanic or Latino 3.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$54,375

Median Household Income

-41% vs state

$43,508

Per Capita Income

24.6%

Poverty Rate

16.3%

Unemployment Rate

How ZIP 96713 ranks nationally

Hana, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$54,375 20th percentile higher than 20% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). This entry sits in this band. $60,000–$80,000: 9,980 US ZIPs (33%). Above this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 67.6%
Bachelor's Degree or Higher 27.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

676

Total Housing Units

501

Occupied Units

175

Vacant Units

2.04

Avg Household Size

Occupancy Type

Owner 57.7%
Renter 42.3%

$704,700

Median Home Value

-9% vs state

$3,227

Median Rent

1992

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 33 business establishments in ZIP 96713, employing approximately 353 people with a combined annual payroll of $17,421,000.

33

Businesses

353

Employees

$17.4M

Annual Payroll

6

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 7 21.2%
Retail trade 4 12.1%
Construction 3 9.1%
Educational services 3 9.1%
Accommodation and food services 3 9.1%
Other services (except public administration) 3 9.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96713 vs 96708 →

ZIP Code City Population Distance
96708 Haiku, HI 10,220 12.6 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96761 standard
Lahaina, HI
Pop: 22,156
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220

Related Areas

Maui County Hana, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96713 in? ▼
ZIP code 96713 (Hana) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96713? ▼
ZIP code 96713 in Hana, HI has a population of 1,990 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96713? ▼
The median household income in ZIP 96713 is $54,375, which is 29% below the national average of $76,288.
What is the average home value in ZIP 96713? ▼
The median home value in ZIP 96713 is $704,700, which is 153% above the national average of $278,155.
What is the demographic makeup of ZIP 96713? ▼
The largest racial group in ZIP 96713 is White at 40.5%. Hispanic or Latino residents make up 3.1% of the population.
How many businesses are in ZIP code 96713? ▼
ZIP code 96713 has 33 business establishments employing approximately 353 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96713? ▼
The top industries by establishment count in ZIP 96713 are: Health care and social assistance (7), Retail trade (4), Construction (3). There are 6 industry sectors represented in total.
What is the education level in ZIP code 96713? ▼
In ZIP code 96713, 67.6% of residents aged 25+ have a high school diploma or higher, and 27.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96713? ▼
In ZIP code 96713, approximately 57.7% of occupied housing units are owner-occupied and 42.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96713? ▼
The poverty rate in ZIP code 96713 is 24.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.