Hana, HI · standard
ZIP Code 96713
Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 1,990
- 7/sq mi Low-density area
- $54,375
- Median income Below-median income area
- $704,700
- Median home value Above-median home value
- 27.6%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Hana pairs one of the lowest household incomes in the country with top-decile home values, in a rural, mixed-tenure area.
- 20th pct
- household income, US ZIPs
- Top 6%
- home value, US ZIPs
- 7
- people per sq mi
- 58%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96713 against every reporting US ZIP.
ZIP code 96713 covers 272.6 square miles in Hana, Maui County, Hawaii (a standard USPS delivery area), with a modest 1,990 residents on file, a density of 7 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96713 reports a modest median household income of $54,375 (41% below the average Hawaii ZIP), while per-capita income is $43,508. Economic pressure is pronounced: 24.6% of residents are below the poverty line and unemployment is 16.3%. Median home value is $704,700 (9% below the average Hawaii ZIP) and median rent is $3,227; 57.7% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 27.6% of adults hold a bachelor's degree or higher, the median age is 53.2, and the average commute is -. The page also surfaces 1 ZIP codes within roughly 10 miles and 6 more in Maui County, so 96713 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 96713
Top 5 sectors by establishment count in Hana, HI
Which industries have the most business establishments in ZIP 96713.
- Health care and social assistance
Health care and social assistance
7 establishments
- Retail trade
Retail trade
4 establishments
- Construction
Construction
3 establishments
- Educational services
Educational services
3 establishments
- Accommodation and food services
Accommodation and food services
3 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96713, Hana, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
1,990
Population
272.6
Area (sq mi)
7
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96713?
53.2
Median Age
40.8%
Male
59.2%
Female
2.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$54,375
Median Household Income
-41% vs state ZIP avg
$43,508
Per Capita Income
24.6%
Poverty Rate
16.3%
Unemployment Rate
How ZIP 96713 ranks among Hawaii ZIPs
Hana, HI household income vs. every Hawaii ZIP code
Median household income among 83 reporting Hawaii ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$54,375 5th percentile higher than 5% of 83 Hawaii ZIPs
Each bar is a $20K-wide band; taller bars hold more Hawaii ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
676housing units
676
Total Housing Units
501
Occupied Units
175
Vacant Units
2.04
Avg Household Size
Occupancy Type
$704,700
Median Home Value
-9% vs state ZIP avg
$3,227
Median Rent
1992
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 33 business establishments in ZIP 96713, employing approximately 353 people with a combined annual payroll of $17,421,000.
33
Businesses
353
Employees
$17.4M
Annual Payroll
6
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Health care and social assistance | 7 | 21.2% |
| Retail trade | 4 | 12.1% |
| Construction | 3 | 9.1% |
| Educational services | 3 | 9.1% |
| Accommodation and food services | 3 | 9.1% |
| Other services (except public administration) | 3 | 9.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96713 vs 96708 →
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 96708 | Haiku, HI | 10,220 | 12.6 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96713, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (1,990 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96713 in?
ZIP code 96713 (Hana) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96713?
ZIP code 96713 in Hana, HI has a population of 1,990 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96713?
The median household income in ZIP 96713 is $54,375, which is 29% below the national average of $76,288.
What is the average home value in ZIP 96713?
The median home value in ZIP 96713 is $704,700, which is 153% above the national average of $278,155.
What is the demographic makeup of ZIP 96713?
The largest racial group in ZIP 96713 is White at 40.5%. Hispanic or Latino residents make up 3.1% of the population.
How many businesses are in ZIP code 96713?
ZIP code 96713 has 33 business establishments employing approximately 353 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96713?
The top industries by establishment count in ZIP 96713 are: Health care and social assistance (7), Retail trade (4), Construction (3). There are 6 industry sectors represented in total.
What is the education level in ZIP code 96713?
In ZIP code 96713, 67.6% of residents aged 25+ have a high school diploma or higher, and 27.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96713?
In ZIP code 96713, approximately 57.7% of occupied housing units are owner-occupied and 42.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96713?
The poverty rate in ZIP code 96713 is 24.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96713's numbers, next.
- See how ZIP 96713 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Hana, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.