PlainZIP

Paia, HI · standard

ZIP Code 96779

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

3,088
142/sq mi
$98,929
Median income
$1,090,600
Median home value
42.4%
Bachelor's or higher

The verdict

Paia pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 20%
household income, US ZIPs
Top 2%
home value, US ZIPs
142
people per sq mi
61%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96779 against every reporting US ZIP.

ZIP code 96779 covers 21.8 square miles in Paia, Maui County, Hawaii (a standard USPS delivery area), with a modest 3,088 residents on file, a density of 142 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96779 lands in the middle-income range, with a median household income of $98,929 (7% above the Hawaii average), while per-capita income is $47,493. Poverty here runs at 16.0%, with unemployment measured at 9.6%. The typical home here is valued at $1,090,600 (41% above the state average); renters pay a median of $2,395 monthly, and 60.8% of units are owner-occupied.

A solid share of residents have a four-year degree: 42.4% of adults hold a bachelor's degree or higher, the median age is 37.6, and the average commute is 30 minutes. A geography-based comparison follows: 2 ZIP codes within about 10 miles of 96779, plus 6 more within Maui County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 96779

Top 5 sectors by establishment count in Paia, HI

Which industries have the most business establishments in ZIP 96779.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96779, Paia, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

3,088

Population

21.8

Area (sq mi)

142

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96779?

37.6

Median Age

49.5%

Male

50.5%

Female

17.6%

Foreign-Born

White 40.1%
African American 0.1%
Asian 15.7%
American Indian or Alaska Native 0.4%
Native Hawaiian or Pacific Islander 16.1%
Two or More Ethnicities 26.3%
Hispanic or Latino 12.0%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$98,929

Median Household Income

+7% vs state

$47,493

Per Capita Income

16.0%

Poverty Rate

9.6%

Unemployment Rate

30.0 min

Mean Commute Time

How ZIP 96779 ranks nationally

Paia, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$98,929 Top 20% higher than 80% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 59.5%
Bachelor's Degree or Higher 42.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

1,220

Total Housing Units

966

Occupied Units

254

Vacant Units

2.87

Avg Household Size

Occupancy Type

Owner 60.8%
Renter 39.2%

$1,090,600

Median Home Value

+41% vs state

$2,395

Median Rent

1980

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+25.2%

YoY Change (2022)

411

HPI Index (2000 = 100)

+311%

Total Change Since 2000

Home values in ZIP 96779 have increased 25.2% over the past year (2022). Since 2000, this ZIP has seen +311% cumulative appreciation.

Year Annual Change HPI Index
2018 -1.4% 252
2019 +10.1% 277
2020 +4.4% 289
2021 +13.4% 328
2022 +25.2% 411

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 143 business establishments in ZIP 96779, employing approximately 1,233 people with a combined annual payroll of $52,082,000.

143

Businesses

1,233

Employees

$52.1M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Retail trade 28 19.6%
Accommodation and food services 25 17.5%
Real estate and rental and leasing 13 9.1%
Professional, scientific, and technical services 13 9.1%
Construction 12 8.4%
Health care and social assistance 10 7.0%
Arts, entertainment, and recreation 8 5.6%
Other services (except public administration) 7 4.9%
Administrative and support and waste management and remediation services 5 3.5%
Wholesale trade 4 2.8%
Educational services 4 2.8%
Manufacturing 3 2.1%
Information 3 2.1%
Finance and insurance 3 2.1%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96779 vs 96732 →

ZIP 96779 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96779 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96779 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96779 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96732 Kahului, HI 24,816 5.7 mi
96768 Makawao, HI 17,668 7.2 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96761 standard
Lahaina, HI
Pop: 22,156
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220

Related Areas

Maui County Paia, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96779 in? ▼
ZIP code 96779 (Paia) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96779? ▼
ZIP code 96779 in Paia, HI has a population of 3,088 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96779? ▼
The median household income in ZIP 96779 is $98,929, which is 30% above the national average of $76,288.
What is the average home value in ZIP 96779? ▼
The median home value in ZIP 96779 is $1,090,600, which is 292% above the national average of $278,155.
What is the demographic makeup of ZIP 96779? ▼
The largest racial group in ZIP 96779 is White at 40.1%. Hispanic or Latino residents make up 12.0% of the population.
How many businesses are in ZIP code 96779? ▼
ZIP code 96779 has 143 business establishments employing approximately 1,233 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96779? ▼
The top industries by establishment count in ZIP 96779 are: Retail trade (28), Accommodation and food services (25), Real estate and rental and leasing (13). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 96779? ▼
According to the FHFA House Price Index, home values in ZIP 96779 increased by 25.2% in 2022. Since 2000, home values in this ZIP have appreciated by approximately 311%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96779? ▼
In ZIP code 96779, 59.5% of residents aged 25+ have a high school diploma or higher, and 42.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96779? ▼
The mean commute time for workers in ZIP code 96779 is 30.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96779? ▼
In ZIP code 96779, approximately 60.8% of occupied housing units are owner-occupied and 39.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96779? ▼
The poverty rate in ZIP code 96779 is 16.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.