Paia, HI · standard
ZIP Code 96779
Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,088
- 142/sq mi
- $98,929
- Median income
- $1,090,600
- Median home value
- 42.4%
- Bachelor's or higher
The verdict
Paia pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 20%
- household income, US ZIPs
- Top 2%
- home value, US ZIPs
- 142
- people per sq mi
- 61%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96779 against every reporting US ZIP.
ZIP code 96779 is classified by USPS as a standard delivery area and covers roughly 21.8 square miles in Paia, Maui County, Hawaii. The area is home to 3,088 residents, producing a population density of 142 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96779 against Hawaii and the nation.
On the economic side, the median household income for ZIP 96779 sits at $98,929 (7% above the Hawaii average), while per-capita income is $47,493. The poverty rate stands at 16.0% and the unemployment rate at 9.6%. On housing, the median home value is $1,090,600 (41% above the state average) with median rent at $2,395 per month, and 60.8% of occupied units are owner-occupied, a direct signal of whether 96779 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 42.4% of adults hold a bachelor's degree or higher, the median age is 37.6, and the average commute is 30 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96779 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96779
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96779.
- Retail trade
Retail trade
28 establishments
- Accommodation and food services
Accommodation and food services
25 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
13 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
13 establishments
- Construction
Construction
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96779, Paia, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
3,088
Population
21.8
Area (sq mi)
142
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96779?
37.6
Median Age
49.5%
Male
50.5%
Female
17.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$98,929
Median Household Income
+7% vs state
$47,493
Per Capita Income
16.0%
Poverty Rate
9.6%
Unemployment Rate
30.0 min
Mean Commute Time
How ZIP 96779 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$98,929 Top 20% higher than 80% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
1,220
Total Housing Units
966
Occupied Units
254
Vacant Units
2.87
Avg Household Size
Occupancy Type
$1,090,600
Median Home Value
+41% vs state
$2,395
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+25.2%
YoY Change (2022)
411
HPI Index (2000 = 100)
+311%
Total Change Since 2000
Home values in ZIP 96779 have increased 25.2% over the past year (2022). Since 2000, this ZIP has seen +311% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2018 | -1.4% | 252 |
| 2019 | +10.1% | 277 |
| 2020 | +4.4% | 289 |
| 2021 | +13.4% | 328 |
| 2022 | +25.2% | 411 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 143 business establishments in ZIP 96779, employing approximately 1,233 people with a combined annual payroll of $52,082,000.
143
Businesses
1,233
Employees
$52.1M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 28 | 19.6% |
| Accommodation and food services | 25 | 17.5% |
| Real estate and rental and leasing | 13 | 9.1% |
| Professional, scientific, and technical services | 13 | 9.1% |
| Construction | 12 | 8.4% |
| Health care and social assistance | 10 | 7.0% |
| Arts, entertainment, and recreation | 8 | 5.6% |
| Other services (except public administration) | 7 | 4.9% |
| Administrative and support and waste management and remediation services | 5 | 3.5% |
| Wholesale trade | 4 | 2.8% |
| Educational services | 4 | 2.8% |
| Manufacturing | 3 | 2.1% |
| Information | 3 | 2.1% |
| Finance and insurance | 3 | 2.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96779 vs 96732 →
ZIP 96779 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96732
Kahului (96732)
24,816 residents
- 96768
Makawao (96768)
17,668 residents
- 96779 3,088
Paia (96779)
3,088 residents
What this shows Among its immediate neighbors, ZIP 96779 ranks #3 by population — useful context the national average alone can't give.
ZIP 96779 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96732
Kahului (96732)
$101,739 median income
- 96768
Makawao (96768)
$100,391 median income
- 96779
Paia (96779)
$98,929 median income
What this shows By household income, ZIP 96779 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96779 in? ▼
What is the population of ZIP code 96779? ▼
What is the median household income in ZIP 96779? ▼
What is the average home value in ZIP 96779? ▼
What is the demographic makeup of ZIP 96779? ▼
How many businesses are in ZIP code 96779? ▼
What are the main industries in ZIP code 96779? ▼
How have home values changed in ZIP code 96779? ▼
What is the education level in ZIP code 96779? ▼
What is the average commute time in ZIP 96779? ▼
What percentage of residents own vs. rent in ZIP 96779? ▼
What is the poverty rate in ZIP code 96779? ▼
ZIP Code Research Guides
Official Data Resources for Paia, HI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.