Paia, HI · standard
ZIP Code 96779
Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 3,088
- 142/sq mi High-density area
- $98,929
- Median income Above-median income area
- $1,090,600
- Median home value Above-median home value
- 42.4%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Paia pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.
- Top 20%
- household income, US ZIPs
- Top 2%
- home value, US ZIPs
- 142
- people per sq mi
- 61%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96779 against every reporting US ZIP.
ZIP code 96779 covers 21.8 square miles in Paia, Maui County, Hawaii (a standard USPS delivery area), with a modest 3,088 residents on file, a density of 142 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96779 lands in the middle-income range, with a median household income of $98,929 (7% above the average Hawaii ZIP), while per-capita income is $47,493. The poverty rate is 16.0%, with unemployment at 9.6%; those measures add context to the income figure. Housing is both higher-cost and owner-heavy: median home value is $1,090,600 (41% above the average Hawaii ZIP), while 60.8% of occupied homes are owner-occupied and median rent is $2,395.
A solid share of residents have a four-year degree: 42.4% of adults hold a bachelor's degree or higher, the median age is 37.6, and the average commute is 30 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Maui County, so 96779 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 96779
Top 5 sectors by establishment count in Paia, HI
Which industries have the most business establishments in ZIP 96779.
- Retail trade
Retail trade
28 establishments
- Accommodation and food services
Accommodation and food services
25 establishments
- Real estate and rental and leasing
Real estate and rental and leasing
13 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
13 establishments
- Construction
Construction
12 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96779, Paia, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
3,088
Population
21.8
Area (sq mi)
142
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96779?
37.6
Median Age
49.5%
Male
50.5%
Female
17.6%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$98,929
Median Household Income
+7% vs state ZIP avg
$47,493
Per Capita Income
16.0%
Poverty Rate
9.6%
Unemployment Rate
30.0 min
Mean Commute Time
How ZIP 96779 ranks among Hawaii ZIPs
Paia, HI household income vs. every Hawaii ZIP code
Median household income among 83 reporting Hawaii ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$98,929 Top 41% higher than 59% of 83 Hawaii ZIPs
Each bar is a $20K-wide band; taller bars hold more Hawaii ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
1,220housing units
1,220
Total Housing Units
966
Occupied Units
254
Vacant Units
2.87
Avg Household Size
Occupancy Type
$1,090,600
Median Home Value
+41% vs state ZIP avg
$2,395
Median Rent
1980
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+25.2%
YoY Change (2022)
411
HPI Index (2000 = 100)
+311%
Total Change Since 2000
Home values in ZIP 96779 have increased 25.2% over the past year (2022). Since 2000, this ZIP has seen +311% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2018 | -1.4% | 252 |
| 2019 | +10.1% | 277 |
| 2020 | +4.4% | 289 |
| 2021 | +13.4% | 328 |
| 2022 | +25.2% | 411 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2022. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 143 business establishments in ZIP 96779, employing approximately 1,233 people with a combined annual payroll of $52,082,000.
143
Businesses
1,233
Employees
$52.1M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 28 | 19.6% |
| Accommodation and food services | 25 | 17.5% |
| Real estate and rental and leasing | 13 | 9.1% |
| Professional, scientific, and technical services | 13 | 9.1% |
| Construction | 12 | 8.4% |
| Health care and social assistance | 10 | 7.0% |
| Arts, entertainment, and recreation | 8 | 5.6% |
| Other services (except public administration) | 7 | 4.9% |
| Administrative and support and waste management and remediation services | 5 | 3.5% |
| Wholesale trade | 4 | 2.8% |
| Educational services | 4 | 2.8% |
| Manufacturing | 3 | 2.1% |
| Information | 3 | 2.1% |
| Finance and insurance | 3 | 2.1% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96779 vs 96732 →
ZIP 96779 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96732
Kahului (96732)
24,816 residents
- 96768
Makawao (96768)
17,668 residents
- 96779 3,088
Paia (96779)
3,088 residents
What this shows Among its immediate neighbors, ZIP 96779 ranks #3 by population - useful context the national average alone can't give.
ZIP 96779 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96732
Kahului (96732)
$101,739 median income
- 96768
Makawao (96768)
$100,391 median income
- 96779
Paia (96779)
$98,929 median income
What this shows By household income, ZIP 96779 ranks #3 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96779, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (3,088 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96779 in?
ZIP code 96779 (Paia) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96779?
ZIP code 96779 in Paia, HI has a population of 3,088 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96779?
The median household income in ZIP 96779 is $98,929, which is 30% above the national average of $76,288.
What is the average home value in ZIP 96779?
The median home value in ZIP 96779 is $1,090,600, which is 292% above the national average of $278,155.
What is the demographic makeup of ZIP 96779?
The largest racial group in ZIP 96779 is White at 40.1%. Hispanic or Latino residents make up 12.0% of the population.
How many businesses are in ZIP code 96779?
ZIP code 96779 has 143 business establishments employing approximately 1,233 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96779?
The top industries by establishment count in ZIP 96779 are: Retail trade (28), Accommodation and food services (25), Real estate and rental and leasing (13). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 96779?
According to the FHFA House Price Index, home values in ZIP 96779 increased by 25.2% in 2022. Since 2000, home values in this ZIP have appreciated by approximately 311%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96779?
In ZIP code 96779, 59.5% of residents aged 25+ have a high school diploma or higher, and 42.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96779?
The mean commute time for workers in ZIP code 96779 is 30.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96779?
In ZIP code 96779, approximately 60.8% of occupied housing units are owner-occupied and 39.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96779?
The poverty rate in ZIP code 96779 is 16.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96779's numbers, next.
- See how ZIP 96779 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Paia, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.