Kihei, HI · standard

ZIP Code 96753

Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

Reviewed by PlainZIP Editorial Team, ZIP Code Data Editors · June 15, 2026

26,892
318/sq mi: $88,408
Median income: $1,033,600
Median home value: 36.2%
Bachelor's or higher

The verdict

Kihei pairs an above-median household income with top-decile home values, in a low-density, homeowner-dominated area.

Top 28%
household income, US ZIPs: Top 2%
home value, US ZIPs: 318
people per sq mi: 62%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96753 against every reporting US ZIP.

ZIP code 96753 is classified by USPS as a standard delivery area and covers roughly 84.5 square miles in Kihei, Maui County, Hawaii. The area is home to 26,892 residents, producing a population density of 318 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96753 against Hawaii and the nation.

On the economic side, the median household income for ZIP 96753 sits at $88,408 (5% below the Hawaii average), while per-capita income is $51,078. The poverty rate stands at 8.9% and the unemployment rate at 6.1%. On housing, the median home value is $1,033,600 (33% above the state average) with median rent at $2,112 per month, and 62.2% of occupied units are owner-occupied, a direct signal of whether 96753 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 36.2% of adults hold a bachelor's degree or higher, the median age is 46.5, and the average commute is 21 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96753 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 96753

Accommodation and food services

154
Other services (except public administration)

136
Retail trade

135
Construction

101
Professional, scientific, and technical services

100

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96753, Kihei, HI · 2023 Accessed 2026-06-15 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

26,892

Population

84.5

Area (sq mi)

318

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard

Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.

View Scorecard →

Who lives in ZIP 96753?

46.5

Median Age

49.6%

Male

50.4%

Female

17.9%

Foreign-Born

White 49.5%

African American 1.2%

Asian 18.9%

American Indian or Alaska Native 0.3%

Native Hawaiian or Pacific Islander 2.2%

Two or More Ethnicities 25.2%

Hispanic or Latino 12.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$88,408

Median Household Income

-5% vs state

$51,078

Per Capita Income

8.9%

Poverty Rate

6.1%

Unemployment Rate

21.4 min

Mean Commute Time

How ZIP 96753 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$88,408 Top 28% higher than 72% of 30,318 US ZIPs

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.2%

Bachelor's Degree or Higher 36.2%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

18,199

Total Housing Units

11,173

Occupied Units

7,026

Vacant Units

2.49

Avg Household Size

Occupancy Type

Owner 62.2%

Renter 37.8%

$1,033,600

Median Home Value

+33% vs state

$2,112

Median Rent

1988

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.8%

YoY Change (2024)

441

HPI Index (2000 = 100)

+341%

Total Change Since 2000

Home values in ZIP 96753 have increased 4.8% over the past year (2024). Since 2000, this ZIP has seen +341% cumulative appreciation.

Year	Annual Change	HPI Index
2020	+1.2%	268
2021	+11.9%	300
2022	+19.6%	358
2023	+17.4%	421
2024	+4.8%	441

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 1,000 business establishments in ZIP 96753, employing approximately 11,908 people with a combined annual payroll of $627,877,000.

1,000

Businesses

11,908

Employees

$627.9M

Annual Payroll

Industry Sectors

Industry	Establishments	% of Total
Accommodation and food services	154	15.4%
Other services (except public administration)	136	13.6%
Retail trade	135	13.5%
Construction	101	10.1%
Professional, scientific, and technical services	100	10.0%
Real estate and rental and leasing	90	9.0%
Administrative and support and waste management and remediation services	76	7.6%
Health care and social assistance	67	6.7%
Finance and insurance	34	3.4%
Arts, entertainment, and recreation	26	2.6%
Educational services	20	2.0%
Manufacturing	18	1.8%
Transportation and warehousing	14	1.4%
Information	14	1.4%
Wholesale trade	12	1.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96753 vs 96790 →

96753

26,892
96768

17,668
96790

8,065

What this shows Among its immediate neighbors, ZIP 96753 ranks the most populous — useful context the national average alone can't give.

96790

$100,693
96768

$100,391
96753

$88,408

What this shows By household income, ZIP 96753 ranks #3 of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

ZIP Code	City	Population	Distance
96790	Kula, HI	8,065	9.1 mi
96768	Makawao, HI	17,668	11.8 mi

More ZIP Codes in Maui County

Maui County Kihei, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96753 in? ▼

ZIP code 96753 (Kihei) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.

What is the population of ZIP code 96753? ▼

ZIP code 96753 in Kihei, HI has a population of 26,892 according to the Census Bureau ACS 2023 estimates.

What is the median household income in ZIP 96753? ▼

The median household income in ZIP 96753 is $88,408, which is 16% above the national average of $76,288.

What is the average home value in ZIP 96753? ▼

The median home value in ZIP 96753 is $1,033,600, which is 272% above the national average of $278,155.

What is the demographic makeup of ZIP 96753? ▼

The largest racial group in ZIP 96753 is White at 49.5%. Hispanic or Latino residents make up 12.3% of the population.

How many businesses are in ZIP code 96753? ▼

ZIP code 96753 has 1,000 business establishments employing approximately 11,908 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.

What are the main industries in ZIP code 96753? ▼

The top industries by establishment count in ZIP 96753 are: Accommodation and food services (154), Other services (except public administration) (136), Retail trade (135). There are 15 industry sectors represented in total.

How have home values changed in ZIP code 96753? ▼

According to the FHFA House Price Index, home values in ZIP 96753 increased by 4.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 341%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.

What is the education level in ZIP code 96753? ▼

In ZIP code 96753, 63.2% of residents aged 25+ have a high school diploma or higher, and 36.2% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).

What is the average commute time in ZIP 96753? ▼

The mean commute time for workers in ZIP code 96753 is 21.4 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.

What percentage of residents own vs. rent in ZIP 96753? ▼

In ZIP code 96753, approximately 62.2% of occupied housing units are owner-occupied and 37.8% are renter-occupied, based on Census ACS 2023 data.

What is the poverty rate in ZIP code 96753? ▼

The poverty rate in ZIP code 96753 is 8.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.