Kahului, HI · standard
ZIP Code 96732
Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 24,816
- 987/sq mi High-density area
- $101,739
- Median income Above-median income area
- $864,300
- Median home value Above-median home value
- 26.1%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Kahului pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.
- Top 18%
- household income, US ZIPs
- Top 4%
- home value, US ZIPs
- 987
- people per sq mi
- 67%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96732 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 96732 (Kahului, HI) rose +4.9% from 2023 to 2024. The all-transactions index moved from 421.7 in 2023 to 442.2 in 2024 (2000 = 100).
ZIP code 96732 is a densely settled ZIP (a standard USPS delivery area) in Kahului, Maui County, Hawaii, with 24,816 residents across 25.1 square miles, a density of 987 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96732 lands in the middle-income range, with a median household income of $101,739 (10% above the average Hawaii ZIP), while per-capita income is $39,045. Both reported hardship measures are comparatively low in absolute terms: poverty is 7.1% and unemployment is 2.9%. Median home value is $864,300 (11% above the average Hawaii ZIP) and median rent is $1,452; 66.5% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 26.1% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is 23 minutes. The page also surfaces 2 ZIP codes within roughly 10 miles and 6 more in Maui County, so 96732 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 96732
Top 5 sectors by establishment count in Kahului, HI
Which industries have the most business establishments in ZIP 96732.
- Retail trade
Retail trade
176 establishments
- Health care and social assistance
Health care and social assistance
95 establishments
- Accommodation and food services
Accommodation and food services
82 establishments
- Other services (except public administration) 70
Other services (except public administration)
70 establishments
- Transportation and warehousing 58
Transportation and warehousing
58 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96732, Kahului, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
24,816
Population
25.1
Area (sq mi)
987
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96732?
43.7
Median Age
49.1%
Male
50.9%
Female
29.8%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$101,739
Median Household Income
+10% vs state ZIP avg
$39,045
Per Capita Income
7.1%
Poverty Rate
2.9%
Unemployment Rate
22.7 min
Mean Commute Time
How ZIP 96732 ranks among Hawaii ZIPs
Kahului, HI household income vs. every Hawaii ZIP code
Median household income among 83 reporting Hawaii ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$101,739 Top 28% higher than 72% of 83 Hawaii ZIPs
Each bar is a $20K-wide band; taller bars hold more Hawaii ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
8,928housing units
8,928
Total Housing Units
8,340
Occupied Units
588
Vacant Units
3.22
Avg Household Size
Occupancy Type
$864,300
Median Home Value
+11% vs state ZIP avg
$1,452
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+4.9%
YoY Change (2024)
442
HPI Index (2000 = 100)
+342%
Total Change Since 2000
Home values in ZIP 96732 have increased 4.9% over the past year (2024). Since 2000, this ZIP has seen +342% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +1.1% | 283 |
| 2021 | +10.5% | 313 |
| 2022 | +19.3% | 374 |
| 2023 | +12.9% | 422 |
| 2024 | +4.9% | 442 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 864 business establishments in ZIP 96732, employing approximately 16,422 people with a combined annual payroll of $859,925,000.
864
Businesses
16,422
Employees
$859.9M
Annual Payroll
17
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 176 | 20.4% |
| Health care and social assistance | 95 | 11.0% |
| Accommodation and food services | 82 | 9.5% |
| Other services (except public administration) | 70 | 8.1% |
| Transportation and warehousing | 58 | 6.7% |
| Wholesale trade | 56 | 6.5% |
| Real estate and rental and leasing | 55 | 6.4% |
| Finance and insurance | 54 | 6.3% |
| Construction | 53 | 6.1% |
| Professional, scientific, and technical services | 49 | 5.7% |
| Administrative and support and waste management and remediation services | 49 | 5.7% |
| Manufacturing | 21 | 2.4% |
| Information | 15 | 1.7% |
| Arts, entertainment, and recreation | 12 | 1.4% |
| Educational services | 11 | 1.3% |
| Management of companies and enterprises | 5 | 0.6% |
| Utilities | 3 | 0.3% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96732 vs 96793 →
ZIP 96732 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96793
Wailuku (96793)
29,549 residents
- 96732
Kahului (96732)
24,816 residents
- 96779 3,088
Paia (96779)
3,088 residents
What this shows Among its immediate neighbors, ZIP 96732 ranks #2 by population - useful context the national average alone can't give.
ZIP 96732 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96793
Wailuku (96793)
$107,668 median income
- 96732
Kahului (96732)
$101,739 median income
- 96779
Paia (96779)
$98,929 median income
What this shows By household income, ZIP 96732 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96732, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (24,816 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96732 in?
ZIP code 96732 (Kahului) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96732?
ZIP code 96732 in Kahului, HI has a population of 24,816 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96732?
The median household income in ZIP 96732 is $101,739, which is 33% above the national average of $76,288.
What is the average home value in ZIP 96732?
The median home value in ZIP 96732 is $864,300, which is 211% above the national average of $278,155.
What is the demographic makeup of ZIP 96732?
The largest racial group in ZIP 96732 is Asian at 58.4%. Hispanic or Latino residents make up 6.7% of the population.
How many businesses are in ZIP code 96732?
ZIP code 96732 has 864 business establishments employing approximately 16,422 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96732?
The top industries by establishment count in ZIP 96732 are: Retail trade (176), Health care and social assistance (95), Accommodation and food services (82). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 96732?
According to the FHFA House Price Index, home values in ZIP 96732 increased by 4.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 342%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96732?
In ZIP code 96732, 57.4% of residents aged 25+ have a high school diploma or higher, and 26.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96732?
The mean commute time for workers in ZIP code 96732 is 22.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96732?
In ZIP code 96732, approximately 66.5% of occupied housing units are owner-occupied and 33.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96732?
The poverty rate in ZIP code 96732 is 7.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96732's numbers, next.
- See how ZIP 96732 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Kahului, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.