PlainZIP

Kahului, HI · standard

ZIP Code 96732

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

24,816
987/sq mi
$101,739
Median income
$864,300
Median home value
26.1%
Bachelor's or higher

The verdict

Kahului pairs an upper-quartile household income with top-decile home values, in a low-density, homeowner-dominated area.

Top 18%
household income, US ZIPs
Top 4%
home value, US ZIPs
987
people per sq mi
67%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96732 against every reporting US ZIP.

ZIP code 96732 is a densely settled ZIP (a standard USPS delivery area) in Kahului, Maui County, Hawaii, with 24,816 residents across 25.1 square miles, a density of 987 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96732 lands in the middle-income range, with a median household income of $101,739 (10% above the Hawaii average), while per-capita income is $39,045. Local economic indicators show a 7.1% poverty rate alongside 2.9% unemployment. On housing, the median home value is $864,300 (11% above the state average) with median rent at $1,452 per month, and 66.5% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 26.1% of adults hold a bachelor's degree or higher, the median age is 43.7, and the average commute is 23 minutes. To put 96732 in local context, 2 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Maui County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 96732

Top 5 sectors by establishment count in Kahului, HI

Which industries have the most business establishments in ZIP 96732.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96732, Kahului, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

24,816

Population

25.1

Area (sq mi)

987

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96732?

43.7

Median Age

49.1%

Male

50.9%

Female

29.8%

Foreign-Born

White 11.1%
African American 1.2%
Asian 58.4%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 7.2%
Two or More Ethnicities 20.9%
Hispanic or Latino 6.7%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$101,739

Median Household Income

+10% vs state

$39,045

Per Capita Income

7.1%

Poverty Rate

2.9%

Unemployment Rate

22.7 min

Mean Commute Time

How ZIP 96732 ranks nationally

Kahului, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$101,739 Top 18% higher than 82% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 57.4%
Bachelor's Degree or Higher 26.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

8,928

Total Housing Units

8,340

Occupied Units

588

Vacant Units

3.22

Avg Household Size

Occupancy Type

Owner 66.5%
Renter 33.5%

$864,300

Median Home Value

+11% vs state

$1,452

Median Rent

1977

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+4.9%

YoY Change (2024)

442

HPI Index (2000 = 100)

+342%

Total Change Since 2000

Home values in ZIP 96732 have increased 4.9% over the past year (2024). Since 2000, this ZIP has seen +342% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.1% 283
2021 +10.5% 313
2022 +19.3% 374
2023 +12.9% 422
2024 +4.9% 442

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 864 business establishments in ZIP 96732, employing approximately 16,422 people with a combined annual payroll of $859,925,000.

864

Businesses

16,422

Employees

$859.9M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Retail trade 176 20.4%
Health care and social assistance 95 11.0%
Accommodation and food services 82 9.5%
Other services (except public administration) 70 8.1%
Transportation and warehousing 58 6.7%
Wholesale trade 56 6.5%
Real estate and rental and leasing 55 6.4%
Finance and insurance 54 6.3%
Construction 53 6.1%
Professional, scientific, and technical services 49 5.7%
Administrative and support and waste management and remediation services 49 5.7%
Manufacturing 21 2.4%
Information 15 1.7%
Arts, entertainment, and recreation 12 1.4%
Educational services 11 1.3%
Management of companies and enterprises 5 0.6%
Utilities 3 0.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96732 vs 96793 →

ZIP 96732 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96732 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96732 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96732 ranks #2 of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96793 Wailuku, HI 29,549 5.1 mi
96779 Paia, HI 3,088 5.7 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96761 standard
Lahaina, HI
Pop: 22,156
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220
96790 standard
Kula, HI
Pop: 8,065

Related Areas

Maui County Kahului, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96732 in? ▼
ZIP code 96732 (Kahului) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96732? ▼
ZIP code 96732 in Kahului, HI has a population of 24,816 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96732? ▼
The median household income in ZIP 96732 is $101,739, which is 33% above the national average of $76,288.
What is the average home value in ZIP 96732? ▼
The median home value in ZIP 96732 is $864,300, which is 211% above the national average of $278,155.
What is the demographic makeup of ZIP 96732? ▼
The largest racial group in ZIP 96732 is Asian at 58.4%. Hispanic or Latino residents make up 6.7% of the population.
How many businesses are in ZIP code 96732? ▼
ZIP code 96732 has 864 business establishments employing approximately 16,422 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96732? ▼
The top industries by establishment count in ZIP 96732 are: Retail trade (176), Health care and social assistance (95), Accommodation and food services (82). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 96732? ▼
According to the FHFA House Price Index, home values in ZIP 96732 increased by 4.9% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 342%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96732? ▼
In ZIP code 96732, 57.4% of residents aged 25+ have a high school diploma or higher, and 26.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96732? ▼
The mean commute time for workers in ZIP code 96732 is 22.7 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96732? ▼
In ZIP code 96732, approximately 66.5% of occupied housing units are owner-occupied and 33.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96732? ▼
The poverty rate in ZIP code 96732 is 7.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.