Wailuku, HI · standard

ZIP Code 96793

Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

29,549
166/sq mi
$107,668
Median income
$832,400
Median home value
29.6%
Bachelor's or higher

The verdict

Wailuku pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 15%
household income, US ZIPs
Top 4%
home value, US ZIPs
166
people per sq mi
74%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96793 against every reporting US ZIP.

ZIP code 96793 is classified by USPS as a standard delivery area and covers roughly 177.9 square miles in Wailuku, Maui County, Hawaii. The area is home to 29,549 residents, producing a population density of 166 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96793 against Hawaii and the nation.

On the economic side, the median household income for ZIP 96793 sits at $107,668 (16% above the Hawaii average), while per-capita income is $42,775. The poverty rate stands at 6.7% and the unemployment rate at 3.8%. On housing, the median home value is $832,400 (7% above the state average) with median rent at $1,816 per month, and 73.9% of occupied units are owner-occupied, a direct signal of whether 96793 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 29.6% of adults hold a bachelor's degree or higher, the median age is 41, and the average commute is 21 minutes. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96793 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 96793

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 96793.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96793, Wailuku, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

29,549

Population

177.9

Area (sq mi)

166

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96793?

41.0

Median Age

51.3%

Male

48.7%

Female

13.4%

Foreign-Born

White 17.9%
African American 1.4%
Asian 33.5%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 15.1%
Two or More Ethnicities 31.0%
Hispanic or Latino 8.9%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$107,668

Median Household Income

+16% vs state

$42,775

Per Capita Income

6.7%

Poverty Rate

3.8%

Unemployment Rate

21.1 min

Mean Commute Time

How ZIP 96793 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$107,668 Top 15% higher than 85% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 63.6%
Bachelor's Degree or Higher 29.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

11,753

Total Housing Units

10,383

Occupied Units

1,370

Vacant Units

3.03

Avg Household Size

Occupancy Type

Owner 73.9%
Renter 26.1%

$832,400

Median Home Value

+7% vs state

$1,816

Median Rent

1988

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+5.8%

YoY Change (2024)

389

HPI Index (2000 = 100)

+289%

Total Change Since 2000

Home values in ZIP 96793 have increased 5.8% over the past year (2024). Since 2000, this ZIP has seen +289% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.6% 248
2021 +10.0% 273
2022 +22.6% 335
2023 +9.8% 367
2024 +5.8% 389

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 902 business establishments in ZIP 96793, employing approximately 9,810 people with a combined annual payroll of $607,954,000.

902

Businesses

9,810

Employees

$608.0M

Annual Payroll

17

Industry Sectors

Industry Establishments % of Total
Health care and social assistance 153 17.0%
Professional, scientific, and technical services 129 14.3%
Other services (except public administration) 109 12.1%
Construction 105 11.6%
Retail trade 75 8.3%
Accommodation and food services 69 7.7%
Administrative and support and waste management and remediation services 58 6.4%
Real estate and rental and leasing 45 5.0%
Finance and insurance 35 3.9%
Manufacturing 34 3.8%
Wholesale trade 23 2.5%
Transportation and warehousing 21 2.3%
Arts, entertainment, and recreation 18 2.0%
Educational services 9 1.0%
Information 8 0.9%
Management of companies and enterprises 5 0.6%
Utilities 4 0.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96793 vs 96761 →

ZIP 96793 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96793 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96793 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96793 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96761 Lahaina, HI 22,156 5.1 mi
96732 Kahului, HI 24,816 5.1 mi

More ZIP Codes in Maui County

Frequently Asked Questions

What county is ZIP code 96793 in?
ZIP code 96793 (Wailuku) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96793?
ZIP code 96793 in Wailuku, HI has a population of 29,549 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96793?
The median household income in ZIP 96793 is $107,668, which is 41% above the national average of $76,288.
What is the average home value in ZIP 96793?
The median home value in ZIP 96793 is $832,400, which is 199% above the national average of $278,155.
What is the demographic makeup of ZIP 96793?
The largest racial group in ZIP 96793 is Asian at 33.5%. Hispanic or Latino residents make up 8.9% of the population.
How many businesses are in ZIP code 96793?
ZIP code 96793 has 902 business establishments employing approximately 9,810 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96793?
The top industries by establishment count in ZIP 96793 are: Health care and social assistance (153), Professional, scientific, and technical services (129), Other services (except public administration) (109). There are 17 industry sectors represented in total.
How have home values changed in ZIP code 96793?
According to the FHFA House Price Index, home values in ZIP 96793 increased by 5.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 289%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96793?
In ZIP code 96793, 63.6% of residents aged 25+ have a high school diploma or higher, and 29.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96793?
The mean commute time for workers in ZIP code 96793 is 21.1 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96793?
In ZIP code 96793, approximately 73.9% of occupied housing units are owner-occupied and 26.1% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96793?
The poverty rate in ZIP code 96793 is 6.7% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Wailuku, HI

Verify and explore additional data for this area using these official government sources.