PlainZIP

Kula, HI · standard

ZIP Code 96790

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

8,065
14/sq mi
$100,693
Median income
$1,037,700
Median home value
35.5%
Bachelor's or higher

The verdict

Kula pairs an upper-quartile household income with top-decile home values, in a rural, homeowner-dominated area.

Top 19%
household income, US ZIPs
Top 2%
home value, US ZIPs
14
people per sq mi
68%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96790 against every reporting US ZIP.

ZIP code 96790 is a mid-sized community (a standard USPS delivery area) in Kula, Maui County, Hawaii, home to 8,065 residents across 588.7 square miles, a density of 14 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96790 lands in the middle-income range, with a median household income of $100,693 (9% above the Hawaii average), while per-capita income is $49,577. The poverty rate stands at 11.6% and the unemployment rate at 4.1%. The typical home here is valued at $1,037,700 (34% above the state average); renters pay a median of $2,126 monthly, and 67.8% of units are owner-occupied.

A solid share of residents have a four-year degree: 35.5% of adults hold a bachelor's degree or higher, the median age is 43.5, and the average commute is 32 minutes. Beyond these figures, 2 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Maui County, letting you compare 96790 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 96790

Top 5 sectors by establishment count in Kula, HI

Which industries have the most business establishments in ZIP 96790.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96790, Kula, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

8,065

Population

588.7

Area (sq mi)

14

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96790?

43.5

Median Age

43.9%

Male

56.1%

Female

7.9%

Foreign-Born

White 44.1%
African American 0.0%
Asian 10.9%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 14.5%
Two or More Ethnicities 26.2%
Hispanic or Latino 10.8%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$100,693

Median Household Income

+9% vs state

$49,577

Per Capita Income

11.6%

Poverty Rate

4.1%

Unemployment Rate

32.2 min

Mean Commute Time

How ZIP 96790 ranks nationally

Kula, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$100,693 Top 19% higher than 81% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.6%
Bachelor's Degree or Higher 35.5%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,647

Total Housing Units

3,284

Occupied Units

363

Vacant Units

2.94

Avg Household Size

Occupancy Type

Owner 67.8%
Renter 32.2%

$1,037,700

Median Home Value

+34% vs state

$2,126

Median Rent

1983

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+12.0%

YoY Change (2024)

287

HPI Index (2000 = 100)

+187%

Total Change Since 2000

Home values in ZIP 96790 have increased 12.0% over the past year (2024). Since 2000, this ZIP has seen +187% cumulative appreciation.

Year Annual Change HPI Index
2019 +8.1% 221
2020 -0.9% 219
2021 +7.4% 236
2022 +12.0% 264
2024 – 287

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 200 business establishments in ZIP 96790, employing approximately 947 people with a combined annual payroll of $42,227,000.

200

Businesses

947

Employees

$42.2M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Professional, scientific, and technical services 32 16.0%
Construction 29 14.5%
Health care and social assistance 23 11.5%
Retail trade 19 9.5%
Other services (except public administration) 14 7.0%
Real estate and rental and leasing 13 6.5%
Administrative and support and waste management and remediation services 12 6.0%
Arts, entertainment, and recreation 11 5.5%
Accommodation and food services 10 5.0%
Wholesale trade 9 4.5%
Manufacturing 8 4.0%
Transportation and warehousing 6 3.0%
Educational services 5 2.5%
Utilities 3 1.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96790 vs 96768 →

ZIP 96790 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96790 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96790 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96790 ranks the highest of 3 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96768 Makawao, HI 17,668 9.7 mi
96753 Kihei, HI 26,892 9.1 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96761 standard
Lahaina, HI
Pop: 22,156
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220

Related Areas

Maui County Kula, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96790 in? ▼
ZIP code 96790 (Kula) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96790? ▼
ZIP code 96790 in Kula, HI has a population of 8,065 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96790? ▼
The median household income in ZIP 96790 is $100,693, which is 32% above the national average of $76,288.
What is the average home value in ZIP 96790? ▼
The median home value in ZIP 96790 is $1,037,700, which is 273% above the national average of $278,155.
What is the demographic makeup of ZIP 96790? ▼
The largest racial group in ZIP 96790 is White at 44.1%. Hispanic or Latino residents make up 10.8% of the population.
How many businesses are in ZIP code 96790? ▼
ZIP code 96790 has 200 business establishments employing approximately 947 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96790? ▼
The top industries by establishment count in ZIP 96790 are: Professional, scientific, and technical services (32), Construction (29), Health care and social assistance (23). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 96790? ▼
According to the FHFA House Price Index, home values in ZIP 96790 increased by 12.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 187%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 96790? ▼
In ZIP code 96790, 64.6% of residents aged 25+ have a high school diploma or higher, and 35.5% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 96790? ▼
The mean commute time for workers in ZIP code 96790 is 32.2 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 96790? ▼
In ZIP code 96790, approximately 67.8% of occupied housing units are owner-occupied and 32.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96790? ▼
The poverty rate in ZIP code 96790 is 11.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.