Residential delivery area · Hawaii
ZIP Code 96790: Kula, HI
ZIP code 96790 uses the postal name Kula, Hawaii and lies entirely in Maui County (Census 2020 ZIP-county file). About 9,800 people live there (Census Bureau, ACS 2020-2024). Median household income is $100,693 (Census Bureau, ACS 2020-2024). By Census place, its land lies in Kula (16%) and Keokea (9%), and 2% in smaller places; 73% is outside any Census place.
- ACS2020-24
- Census2020
- FHFA2025
- ZBP2023
- IRS2022
- Town
- Kula · its only residential ZIP
- County
- Maui County
- Census places
- Kula (16%) census-designated place; Keokea (9%) census-designated place
- Metro area
- Kahului-Wailuku, HI
- House district
- HI-2 119th Congress
- State
- Hawaii
- Time zone
- Hawaii-Aleutian
- Land area
- 202.9 sq mi · 48 people per sq mi
Where is ZIP code 96790?
96790 centers on 20.712°, -156.294° and covers 202.9 square miles of land plus 1.7 of water. It borders 3 ZIP codes: 96768, 96753, 96713.
The map draws ZIP code areas only. For the streets inside 96790, open its center on OpenStreetMap.
Source: U.S. Census Bureau, 2020 ZCTA cartographic boundaries and the 2023 Gazetteer (2020 ZCTAs); ZIP-to-county shares, Census places and House districts (119th Congress) from the Census 2020 relationship files (shares of land); metro area from the OMB delineation (July 2023); town name and time zone from simplemaps US ZIP Codes (CC BY 4.0).
How does 96790 compare with the rest of Maui County?
| Measure | 96790 | In Maui County | In HI |
|---|---|---|---|
| People (ACS 2020-2024) | 9,756 | 7th of 14 | 36th of 97 |
| Median household income | $101k | 4th of 9 | 22nd of 58 |
| Median home value | $1.04M | 3rd of 11 | 12th of 70 |
Its median household income is higher than in 81% of U.S. residential ZIP codes, and it is denser than 41% of all U.S. residential ZIP codes. ZIP codes at the ACS caps ($250,000 or more for household income, $2,000,000 or more for home value) share the top rank.
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B19013, B25077); ranks by PlainZIP over residential ZIP codes (ZCTAs).
How many people live in 96790?
The 2020 Census counted 9,115 people in 96790; the ACS, which samples households over 2020-2024, estimates 9,756. Its boundary changed between the 2010 and 2020 censuses, so the two counts are not compared.
- People, ACS 2020-2024
- 9,756
- 2020 Census count
- 9,115
- Households
- 3,284
- Median age
- 43.5
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01003, B01002, B11001); 2020 Census (DHC P1); 2010 Census (SF1 P1).
Who lives in 96790?
Of the 9,756 people the ACS estimates in 96790, 21.4% are under 18 and 24.1% are 65 or older. The largest group by race and Hispanic origin is White (not Hispanic) (42.0%), then Other or two or more (36.4%).
- Under 1821.4%
- 18 to 6454.6%
- 65 and older24.1%
- White, not Hispanic42.0%
- Other or two or more36.4%
- Hispanic or Latino10.8%
- Asian, not Hispanic10.7%
- Black, not Hispanic0.0%
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B01001 age by sex, B03002 Hispanic or Latino origin by race); shares of the estimated population, small ZIP codes carry wide margins.
What do households in 96790 earn?
Median household income is $100,693 (ACS 2020-2024), the 4th highest of the 9 ranked ZIP codes in Maui County.
- Median household income
- $100,693±$14,753
- Income per person
- $49,577
- Below the poverty line
- 11.6%
- Unemployed (of the labor force)
- 4.1%
- Adults 25+ with a bachelor's degree
- 35.5%
- Adjusted gross income per tax return, 2022
- $108,3004,060 returns; wages 47% of AGI (IRS)
Source: U.S. Census Bureau, ACS 2020-2024 and 2015-2019 5-year estimates (B19013, B19301, B17001, B23025, B15003; 2015-2019 dollars converted with the BLS CPI-U, 1.22699); IRS Statistics of Income, ZIP code data, tax year 2022 (adjusted gross income per return, filed under the address on the return).
What are homes worth in 96790?
FHFA's house price index for 96790, built from repeat sales and appraisals of the same homes, rose 68% from 2015 to 2025 and rose 42% from 2020 to 2025, and moved +7.3% in 2025.
- Median home value (owners' estimate)
- $1,037,700
- Median gross rent
- $2,126
- Homes owned by their occupants
- 67.8%
- Housing units
- 3,647
Source: U.S. Census Bureau, ACS 2020-2024 5-year estimates (B25077, B25064, B25003, B25001); FHFA House Price Index, annual five-digit ZIP, updated 2026-03-31.
What businesses are in 96790?
200 business establishments had a location in this ZIP code in 2023, 36 more than in 2018; the most are in professional, scientific, and technical services (ZIP Code Business Patterns).
- Professional, scientific, and technical services32
- Construction29
- Health care and social assistance23
- Retail trade19
- Other services (except public administration)14
- Real estate and rental and leasing13
Source: U.S. Census Bureau, ZIP Code Business Patterns 2023 and 2018 (establishments with paid employees, by the business's ZIP code).
Which ZIP codes are next to 96790?
| ZIP | Town | People | Household income | Distance |
|---|---|---|---|---|
| 96768 | Makawao | 18,569 | $100k | 8.1 mi |
| 96753 | Kihei | 28,003 | $88k | 9.5 mi |
| 96713 | Hana | 1,023 | $54k | 12.2 mi |
| 96708 | Haiku | 11,152 | $101k | 12.5 mi (near) |
| 96779 | Paia | 2,780 | $99k | 14.9 mi (near) |
| 96732 | Kahului | 27,444 | $102k | 15.7 mi (near) |
| 96793 | Wailuku | 32,739 | $108k | 19.8 mi (near) |
| 96761 | Lahaina | 20,952 | $101k | 25.3 mi (near) |
Source: PlainZIP from the Census 2020 ZCTA boundaries (shared edges) and internal points; figures ACS 2020-2024.