Kaunakakai, HI · standard
ZIP Code 96748
Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 4,503
- 14/sq mi
- $77,422
- Median income
- $386,500
- Median home value
- 21.6%
- Bachelor's or higher
The verdict
Kaunakakai pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 42%
- household income, US ZIPs
- Top 22%
- home value, US ZIPs
- 14
- people per sq mi
- 63%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96748 against every reporting US ZIP.
ZIP code 96748 is classified by USPS as a standard delivery area and covers roughly 317.1 square miles in Kaunakakai, Maui County, Hawaii. The area is home to 4,503 residents, producing a population density of 14 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96748 against Hawaii and the nation.
On the economic side, the median household income for ZIP 96748 sits at $77,422 (17% below the Hawaii average), while per-capita income is $31,613. The poverty rate stands at 15.1% and the unemployment rate at 11.6%. On housing, the median home value is $386,500 (50% below the state average) with median rent at $878 per month, and 63.0% of occupied units are owner-occupied, a direct signal of whether 96748 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 21.6% of adults hold a bachelor's degree or higher, the median age is 40.3, and the average commute is —. We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96748 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 96748
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 96748.
- Retail trade
Retail trade
18 establishments
- Health care and social assistance
Health care and social assistance
17 establishments
- Accommodation and food services
Accommodation and food services
10 establishments
- Other services (except public administration)
Other services (except public administration)
9 establishments
- Construction
Construction
8 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96748, Kaunakakai, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
4,503
Population
317.1
Area (sq mi)
14
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96748?
40.3
Median Age
51.3%
Male
48.7%
Female
5.2%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$77,422
Median Household Income
-17% vs state
$31,613
Per Capita Income
15.1%
Poverty Rate
11.6%
Unemployment Rate
How ZIP 96748 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$77,422 Top 42% higher than 58% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
2,036
Total Housing Units
1,655
Occupied Units
381
Vacant Units
3.38
Avg Household Size
Occupancy Type
$386,500
Median Home Value
-50% vs state
$878
Median Rent
1977
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 95 business establishments in ZIP 96748, employing approximately 940 people with a combined annual payroll of $37,873,000.
95
Businesses
940
Employees
$37.9M
Annual Payroll
11
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Retail trade | 18 | 18.9% |
| Health care and social assistance | 17 | 17.9% |
| Accommodation and food services | 10 | 10.5% |
| Other services (except public administration) | 9 | 9.5% |
| Construction | 8 | 8.4% |
| Finance and insurance | 6 | 6.3% |
| Transportation and warehousing | 4 | 4.2% |
| Real estate and rental and leasing | 4 | 4.2% |
| Professional, scientific, and technical services | 4 | 4.2% |
| Information | 3 | 3.2% |
| Educational services | 3 | 3.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96748 vs 96742 →
ZIP 96748 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96748
Kaunakakai (96748)
4,503 residents
- 96757 758
Kualapuu (96757)
758 residents
- 96742 90
Kalaupapa (96742)
90 residents
What this shows Among its immediate neighbors, ZIP 96748 ranks the most populous — useful context the national average alone can't give.
ZIP 96748 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96748
Kaunakakai (96748)
$77,422 median income
- 96757
Kualapuu (96757)
$74,432 median income
- 96742
Kalaupapa (96742)
$73,750 median income
What this shows By household income, ZIP 96748 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96748 in? ▼
What is the population of ZIP code 96748? ▼
What is the median household income in ZIP 96748? ▼
What is the average home value in ZIP 96748? ▼
What is the demographic makeup of ZIP 96748? ▼
How many businesses are in ZIP code 96748? ▼
What are the main industries in ZIP code 96748? ▼
What is the education level in ZIP code 96748? ▼
What percentage of residents own vs. rent in ZIP 96748? ▼
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ZIP Code Research Guides
Official Data Resources for Kaunakakai, HI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.