Kaunakakai, HI · standard

ZIP Code 96748

Maui County, Hawaii — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

4,503
14/sq mi
$77,422
Median income
$386,500
Median home value
21.6%
Bachelor's or higher

The verdict

Kaunakakai pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 42%
household income, US ZIPs
Top 22%
home value, US ZIPs
14
people per sq mi
63%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96748 against every reporting US ZIP.

ZIP code 96748 is classified by USPS as a standard delivery area and covers roughly 317.1 square miles in Kaunakakai, Maui County, Hawaii. The area is home to 4,503 residents, producing a population density of 14 people per square mile, and falls within the Pacific/Honolulu time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 96748 against Hawaii and the nation.

On the economic side, the median household income for ZIP 96748 sits at $77,422 (17% below the Hawaii average), while per-capita income is $31,613. The poverty rate stands at 15.1% and the unemployment rate at 11.6%. On housing, the median home value is $386,500 (50% below the state average) with median rent at $878 per month, and 63.0% of occupied units are owner-occupied, a direct signal of whether 96748 behaves more like a homeowner neighborhood or a renter-heavy ZIP.

Education and household profile round out the picture: 21.6% of adults hold a bachelor's degree or higher, the median age is 40.3, and the average commute is . We also surface 2 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Maui County, so you can benchmark 96748 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →

Top industries in ZIP 96748

Top 5 sectors by establishment count

Which industries have the most business establishments in ZIP 96748.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 96748, Kaunakakai, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.

Quick Facts

4,503

Population

317.1

Area (sq mi)

14

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96748?

40.3

Median Age

51.3%

Male

48.7%

Female

5.2%

Foreign-Born

White 15.7%
African American 0.0%
Asian 10.3%
American Indian or Alaska Native 1.6%
Native Hawaiian or Pacific Islander 27.2%
Two or More Ethnicities 45.1%
Hispanic or Latino 11.3%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$77,422

Median Household Income

-17% vs state

$31,613

Per Capita Income

15.1%

Poverty Rate

11.6%

Unemployment Rate

How ZIP 96748 ranks nationally

Household income vs. every US ZIP code

Median household income — the full national distribution, with this ZIP marked

$77,422 Top 42% higher than 58% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 49.9%
Bachelor's Degree or Higher 21.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,036

Total Housing Units

1,655

Occupied Units

381

Vacant Units

3.38

Avg Household Size

Occupancy Type

Owner 63.0%
Renter 37.0%

$386,500

Median Home Value

-50% vs state

$878

Median Rent

1977

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 95 business establishments in ZIP 96748, employing approximately 940 people with a combined annual payroll of $37,873,000.

95

Businesses

940

Employees

$37.9M

Annual Payroll

11

Industry Sectors

Industry Establishments % of Total
Retail trade 18 18.9%
Health care and social assistance 17 17.9%
Accommodation and food services 10 10.5%
Other services (except public administration) 9 9.5%
Construction 8 8.4%
Finance and insurance 6 6.3%
Transportation and warehousing 4 4.2%
Real estate and rental and leasing 4 4.2%
Professional, scientific, and technical services 4 4.2%
Information 3 3.2%
Educational services 3 3.2%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96748 vs 96742 →

ZIP 96748 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96748 ranks the most populous — useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96748 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96748 ranks the highest of 3 neighboring ZIPs — local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96742 Kalaupapa, HI 90 5.9 mi
96757 Kualapuu, HI 758 8.0 mi

More ZIP Codes in Maui County

Frequently Asked Questions

What county is ZIP code 96748 in?
ZIP code 96748 (Kaunakakai) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96748?
ZIP code 96748 in Kaunakakai, HI has a population of 4,503 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96748?
The median household income in ZIP 96748 is $77,422, which is 1% above the national average of $76,288.
What is the average home value in ZIP 96748?
The median home value in ZIP 96748 is $386,500, which is 39% above the national average of $278,155.
What is the demographic makeup of ZIP 96748?
The largest racial group in ZIP 96748 is Two or More Ethnicities at 45.1%. Hispanic or Latino residents make up 11.3% of the population.
How many businesses are in ZIP code 96748?
ZIP code 96748 has 95 business establishments employing approximately 940 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 96748?
The top industries by establishment count in ZIP 96748 are: Retail trade (18), Health care and social assistance (17), Accommodation and food services (10). There are 11 industry sectors represented in total.
What is the education level in ZIP code 96748?
In ZIP code 96748, 49.9% of residents aged 25+ have a high school diploma or higher, and 21.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96748?
In ZIP code 96748, approximately 63.0% of occupied housing units are owner-occupied and 37.0% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96748?
The poverty rate in ZIP code 96748 is 15.1% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

ZIP Code Research Guides

Official Data Resources for Kaunakakai, HI

Verify and explore additional data for this area using these official government sources.