PlainZIP

Kualapuu, HI · standard

ZIP Code 96757

Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

758
19/sq mi
$74,432
Median income
$485,400
Median home value
31.9%
Bachelor's or higher

The verdict

Kualapuu pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.

Top 46%
household income, US ZIPs
Top 14%
home value, US ZIPs
19
people per sq mi
77%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96757 against every reporting US ZIP.

ZIP code 96757 is a sparsely populated ZIP (a standard USPS delivery area) in Kualapuu, Maui County, Hawaii, home to just 758 residents across 39.9 square miles, a density of 19 people per square mile, in the Pacific/Honolulu time zone.

ZIP 96757 lands in the middle-income range, with a median household income of $74,432 (20% below the Hawaii average), while per-capita income is $23,050. 19.4% of residents live below the poverty line, and the unemployment rate reads 12.1%. The typical home here is valued at $485,400 (37% below the state average); renters pay a median of $1,783 monthly, and 76.7% of units are owner-occupied.

A solid share of residents have a four-year degree: 31.9% of adults hold a bachelor's degree or higher, the median age is 29.1, and the average commute is -. Beyond these figures, 3 nearby ZIP codes within about 10 miles are surfaced below, along with 6 more sharing Maui County, letting you compare 96757 to its immediate surroundings rather than a national baseline alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96757, Kualapuu, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

758

Population

39.9

Area (sq mi)

19

People / sq mi

Pacific/Honolulu

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 96757?

29.1

Median Age

59.0%

Male

41.0%

Female

2.0%

Foreign-Born

White 6.1%
African American 0.0%
Asian 8.9%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 21.9%
Two or More Ethnicities 63.1%
Hispanic or Latino 13.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$74,432

Median Household Income

-20% vs state

$23,050

Per Capita Income

19.4%

Poverty Rate

12.1%

Unemployment Rate

How ZIP 96757 ranks nationally

Kualapuu, HI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$74,432 Top 46% higher than 54% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 69.3%
Bachelor's Degree or Higher 31.9%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

276

Total Housing Units

227

Occupied Units

49

Vacant Units

3.88

Avg Household Size

Occupancy Type

Owner 76.7%
Renter 23.3%

$485,400

Median Home Value

-37% vs state

$1,783

Median Rent

1969

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 5 business establishments in ZIP 96757, employing approximately 49 people with a combined annual payroll of $1,769,000.

5

Businesses

49

Employees

$1.8M

Annual Payroll

0

Industry Sectors

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 96757 vs 96742 →

ZIP 96757 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 96757 ranks #3 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 96757 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 96757 ranks #2 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
96742 Kalaupapa, HI 90 3.2 mi
96729 Hoolehua, HI 1,303 7.7 mi
96748 Kaunakakai, HI 4,503 8.0 mi

More ZIP Codes in Maui County

96793 standard
Wailuku, HI
Pop: 29,549
96753 standard
Kihei, HI
Pop: 26,892
96732 standard
Kahului, HI
Pop: 24,816
96761 standard
Lahaina, HI
Pop: 22,156
96768 standard
Makawao, HI
Pop: 17,668
96708 standard
Haiku, HI
Pop: 10,220

Related Areas

Maui County Kualapuu, HI Hawaii

Frequently Asked Questions

What county is ZIP code 96757 in? ▼
ZIP code 96757 (Kualapuu) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96757? ▼
ZIP code 96757 in Kualapuu, HI has a population of 758 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96757? ▼
The median household income in ZIP 96757 is $74,432, which is 2% below the national average of $76,288.
What is the average home value in ZIP 96757? ▼
The median home value in ZIP 96757 is $485,400, which is 75% above the national average of $278,155.
What is the demographic makeup of ZIP 96757? ▼
The largest racial group in ZIP 96757 is Two or More Ethnicities at 63.1%. Hispanic or Latino residents make up 13.1% of the population.
How many businesses are in ZIP code 96757? ▼
ZIP code 96757 has 5 business establishments employing approximately 49 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 96757? ▼
In ZIP code 96757, 69.3% of residents aged 25+ have a high school diploma or higher, and 31.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96757? ▼
In ZIP code 96757, approximately 76.7% of occupied housing units are owner-occupied and 23.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96757? ▼
The poverty rate in ZIP code 96757 is 19.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.