Kualapuu, HI · standard
ZIP Code 96757
Maui County, Hawaii - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 758
- 19/sq mi Moderate-density area
- $74,432
- Median income Near-median income area
- $485,400
- Median home value Above-median home value
- 31.9%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Kualapuu pairs an above-median household income with upper-quartile home values, in a rural, homeowner-dominated area.
- Top 46%
- household income, US ZIPs
- Top 14%
- home value, US ZIPs
- 19
- people per sq mi
- 77%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 96757 against every reporting US ZIP.
ZIP code 96757 is a sparsely populated ZIP (a standard USPS delivery area) in Kualapuu, Maui County, Hawaii, home to just 758 residents across 39.9 square miles, a density of 19 people per square mile, in the Pacific/Honolulu time zone.
ZIP 96757 lands in the middle-income range, with a median household income of $74,432 (20% below the average Hawaii ZIP), while per-capita income is $23,050. Unemployment is 12.1%, an important qualifier alongside the household-income figure. Home values sit below the statewide ZIP benchmark: the median is $485,400 (37% below the average Hawaii ZIP), and median rent is $1,783; owner occupancy is 76.7%.
A solid share of residents have a four-year degree: 31.9% of adults hold a bachelor's degree or higher, the median age is 29.1, and the average commute is -. The page also surfaces 3 ZIP codes within roughly 10 miles and 6 more in Maui County, so 96757 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 96757, Kualapuu, HI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
758
Population
39.9
Area (sq mi)
19
People / sq mi
Pacific/Honolulu
Time Zone
standard
ZIP Type
Who lives in ZIP 96757?
29.1
Median Age
59.0%
Male
41.0%
Female
2.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,432
Median Household Income
-20% vs state ZIP avg
$23,050
Per Capita Income
19.4%
Poverty Rate
12.1%
Unemployment Rate
How ZIP 96757 ranks among Hawaii ZIPs
Kualapuu, HI household income vs. every Hawaii ZIP code
Median household income among 83 reporting Hawaii ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$74,432 20th percentile higher than 20% of 83 Hawaii ZIPs
Each bar is a $20K-wide band; taller bars hold more Hawaii ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
276housing units
276
Total Housing Units
227
Occupied Units
49
Vacant Units
3.88
Avg Household Size
Occupancy Type
$485,400
Median Home Value
-37% vs state ZIP avg
$1,783
Median Rent
1969
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 5 business establishments in ZIP 96757, employing approximately 49 people with a combined annual payroll of $1,769,000.
5
Businesses
49
Employees
$1.8M
Annual Payroll
0
Industry Sectors
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 96757 vs 96742 →
ZIP 96757 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96748
Kaunakakai (96748)
4,503 residents
- 96729 1,303
Hoolehua (96729)
1,303 residents
- 96757 758
Kualapuu (96757)
758 residents
- 96742 90
Kalaupapa (96742)
90 residents
What this shows Among its immediate neighbors, ZIP 96757 ranks #3 by population - useful context the national average alone can't give.
ZIP 96757 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 96748
Kaunakakai (96748)
$77,422 median income
- 96757
Kualapuu (96757)
$74,432 median income
- 96742
Kalaupapa (96742)
$73,750 median income
- 96729
Hoolehua (96729)
$59,375 median income
What this shows By household income, ZIP 96757 ranks #2 of 4 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 96757, both outside HI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Maui County
Related Areas
Frequently Asked Questions
What county is ZIP code 96757 in?
ZIP code 96757 (Kualapuu) is located in Maui County, Hawaii. Maui County contains multiple ZIP codes, see the full list at /counties/maui-hi.
What is the population of ZIP code 96757?
ZIP code 96757 in Kualapuu, HI has a population of 758 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 96757?
The median household income in ZIP 96757 is $74,432, which is 2% below the national average of $76,288.
What is the average home value in ZIP 96757?
The median home value in ZIP 96757 is $485,400, which is 75% above the national average of $278,155.
What is the demographic makeup of ZIP 96757?
The largest racial group in ZIP 96757 is Two or More Ethnicities at 63.1%. Hispanic or Latino residents make up 13.1% of the population.
How many businesses are in ZIP code 96757?
ZIP code 96757 has 5 business establishments employing approximately 49 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What is the education level in ZIP code 96757?
In ZIP code 96757, 69.3% of residents aged 25+ have a high school diploma or higher, and 31.9% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 96757?
In ZIP code 96757, approximately 76.7% of occupied housing units are owner-occupied and 23.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 96757?
The poverty rate in ZIP code 96757 is 19.4% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 96757's numbers, next.
- See how ZIP 96757 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Kualapuu, HI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.