PlainZIP

Flat Rock, NC · standard

ZIP Code 28731

Henderson County, North Carolina - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

7,778
111/sq mi
$66,309
Median income
$402,300
Median home value
41.1%
Bachelor's or higher

The verdict

Flat Rock pairs a below-median household income with upper-quartile home values, in a rural, homeowner-dominated area.

41th pct
household income, US ZIPs
Top 20%
home value, US ZIPs
111
people per sq mi
86%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 28731 against every reporting US ZIP.

ZIP code 28731 is a mid-sized community (a standard USPS delivery area) in Flat Rock, Henderson County, North Carolina, home to 7,778 residents across 69.9 square miles, a density of 111 people per square mile, in the New York time zone.

ZIP 28731 reports a modest median household income of $66,309 (4% below the North Carolina average), while per-capita income is $46,206. The poverty rate stands at 14.0% and the unemployment rate at 6.1%. The typical home here is valued at $402,300 (55% above the state average); renters pay a median of $1,005 monthly, and 85.6% of units are owner-occupied.

A solid share of residents have a four-year degree: 41.1% of adults hold a bachelor's degree or higher, the median age is 54.9, and the average commute is 22 minutes. To put 28731 in local context, 6 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Henderson County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 28731

Top 5 sectors by establishment count in Flat Rock, NC

Which industries have the most business establishments in ZIP 28731.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 28731, Flat Rock, NC · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

7,778

Population

69.9

Area (sq mi)

111

People / sq mi

New York

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 28731?

54.9

Median Age

50.0%

Male

50.0%

Female

5.8%

Foreign-Born

White 86.8%
African American 1.4%
Asian 0.6%
American Indian or Alaska Native 0.3%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 4.5%
Hispanic or Latino 11.6%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$66,309

Median Household Income

-4% vs state

$46,206

Per Capita Income

14.0%

Poverty Rate

6.1%

Unemployment Rate

22.0 min

Mean Commute Time

How ZIP 28731 ranks nationally

Flat Rock, NC household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$66,309 41st percentile higher than 41% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 64.5%
Bachelor's Degree or Higher 41.1%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

4,495

Total Housing Units

3,783

Occupied Units

712

Vacant Units

2.24

Avg Household Size

Occupancy Type

Owner 85.6%
Renter 14.4%

$402,300

Median Home Value

+55% vs state

$1,005

Median Rent

1993

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+6.0%

YoY Change (2024)

298

HPI Index (2000 = 100)

+198%

Total Change Since 2000

Home values in ZIP 28731 have increased 6.0% over the past year (2024). Since 2000, this ZIP has seen +198% cumulative appreciation.

Year Annual Change HPI Index
2020 -0.8% 168
2021 +19.9% 201
2022 +17.6% 237
2023 +18.8% 281
2024 +6.0% 298

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 205 business establishments in ZIP 28731, employing approximately 2,577 people with a combined annual payroll of $104,930,000.

205

Businesses

2,577

Employees

$104.9M

Annual Payroll

13

Industry Sectors

Industry Establishments % of Total
Construction 38 18.5%
Other services (except public administration) 26 12.7%
Wholesale trade 23 11.2%
Accommodation and food services 23 11.2%
Retail trade 18 8.8%
Administrative and support and waste management and remediation services 16 7.8%
Health care and social assistance 16 7.8%
Professional, scientific, and technical services 13 6.3%
Real estate and rental and leasing 9 4.4%
Manufacturing 8 3.9%
Transportation and warehousing 5 2.4%
Finance and insurance 4 1.9%
Arts, entertainment, and recreation 3 1.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 28731 vs 28726 →

ZIP 28731 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 28731 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 28731 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 28731 ranks #4 of 7 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
28726 East Flat Rock, NC 3,203 1.5 mi
28773 Saluda, NC 3,378 5.0 mi
28792 Hendersonville, NC 32,689 7.1 mi
28790 Zirconia, NC 3,205 8.0 mi
28791 Hendersonville, NC 14,171 8.0 mi
29356 Landrum, SC 8,074 12.4 mi

More ZIP Codes in Henderson County

28792 standard
Hendersonville, NC
Pop: 32,689
28739 standard
Hendersonville, NC
Pop: 19,786
28732 standard
Fletcher, NC
Pop: 16,491
28791 standard
Hendersonville, NC
Pop: 14,171
28759 standard
Mills River, NC
Pop: 6,922
28790 standard
Zirconia, NC
Pop: 3,205

Related Areas

Henderson County Flat Rock, NC North Carolina

Frequently Asked Questions

What county is ZIP code 28731 in? ▼
ZIP code 28731 (Flat Rock) is located in Henderson County, North Carolina. Henderson County contains multiple ZIP codes, see the full list at /counties/henderson-nc.
What is the population of ZIP code 28731? ▼
ZIP code 28731 in Flat Rock, NC has a population of 7,778 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 28731? ▼
The median household income in ZIP 28731 is $66,309, which is 13% below the national average of $76,288.
What is the average home value in ZIP 28731? ▼
The median home value in ZIP 28731 is $402,300, which is 45% above the national average of $278,155.
What is the demographic makeup of ZIP 28731? ▼
The largest racial group in ZIP 28731 is White at 86.8%. Hispanic or Latino residents make up 11.6% of the population.
How many businesses are in ZIP code 28731? ▼
ZIP code 28731 has 205 business establishments employing approximately 2,577 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 28731? ▼
The top industries by establishment count in ZIP 28731 are: Construction (38), Other services (except public administration) (26), Wholesale trade (23). There are 13 industry sectors represented in total.
How have home values changed in ZIP code 28731? ▼
According to the FHFA House Price Index, home values in ZIP 28731 increased by 6.0% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 198%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 28731? ▼
In ZIP code 28731, 64.5% of residents aged 25+ have a high school diploma or higher, and 41.1% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 28731? ▼
The mean commute time for workers in ZIP code 28731 is 22.0 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 28731? ▼
In ZIP code 28731, approximately 85.6% of occupied housing units are owner-occupied and 14.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 28731? ▼
The poverty rate in ZIP code 28731 is 14.0% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.