Williamsburg, MI · standard
ZIP Code 49690
Grand Traverse County, Michigan — Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 6,182
- 31/sq mi
- $108,712
- Median income
- $352,200
- Median home value
- 45.6%
- Bachelor's or higher
The verdict
Williamsburg pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 14%
- household income, US ZIPs
- Top 26%
- home value, US ZIPs
- 31
- people per sq mi
- 92%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49690 against every reporting US ZIP.
ZIP code 49690 is classified by USPS as a standard delivery area and covers roughly 198.8 square miles in Williamsburg, Grand Traverse County, Michigan. The area is home to 6,182 residents, producing a population density of 31 people per square mile, and falls within the Detroit time zone. These USPS and Census boundary values drive every downstream statistic on this page, including the benchmarks that compare 49690 against Michigan and the nation.
On the economic side, the median household income for ZIP 49690 sits at $108,712 (48% above the Michigan average), while per-capita income is $54,655. The poverty rate stands at 4.5% and the unemployment rate at 2.4%. On housing, the median home value is $352,200 (60% above the state average) with median rent at $1,341 per month, and 91.8% of occupied units are owner-occupied, a direct signal of whether 49690 behaves more like a homeowner neighborhood or a renter-heavy ZIP.
Education and household profile round out the picture: 45.6% of adults hold a bachelor's degree or higher, the median age is 44.1, and the average commute is 24 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Grand Traverse County, so you can benchmark 49690 against its immediate geography rather than a national average alone. Every figure is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates, HUD Fair Market Rents, and FHFA Home Price Index data, no estimates, no proprietary scoring. Verify with HUD →
Top industries in ZIP 49690
Top 5 sectors by establishment count
Which industries have the most business establishments in ZIP 49690.
- Construction
Construction
42 establishments
- Retail trade
Retail trade
33 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
19 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
17 establishments
- Other services (except public administration)
Other services (except public administration)
17 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + HUD FMR + FHFA HPI ACS demographics, ZBP business establishments, HUD Fair Market Rents, FHFA HPI for ZIP 49690, Williamsburg, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; HUD FMR + FHFA HPI updated quarterly/annually.
Quick Facts
6,182
Population
198.8
Area (sq mi)
31
People / sq mi
Detroit
Time Zone
standard
ZIP Type
Who lives in ZIP 49690?
44.1
Median Age
48.9%
Male
51.1%
Female
2.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$108,712
Median Household Income
+48% vs state
$54,655
Per Capita Income
4.5%
Poverty Rate
2.4%
Unemployment Rate
23.8 min
Mean Commute Time
How ZIP 49690 ranks nationally
Household income vs. every US ZIP code
Median household income — the full national distribution, with this ZIP marked
$108,712 Top 14% higher than 86% of 30,318 US ZIPs
Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau — ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
3,541
Total Housing Units
2,620
Occupied Units
921
Vacant Units
2.53
Avg Household Size
Occupancy Type
$352,200
Median Home Value
+60% vs state
$1,341
Median Rent
1988
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+21.1%
YoY Change (2024)
290
HPI Index (2000 = 100)
+190%
Total Change Since 2000
Home values in ZIP 49690 have increased 21.1% over the past year (2024). Since 2000, this ZIP has seen +190% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.6% | 163 |
| 2021 | +15.2% | 188 |
| 2022 | +18.6% | 223 |
| 2023 | +7.3% | 239 |
| 2024 | +21.1% | 290 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 212 business establishments in ZIP 49690, employing approximately 1,995 people with a combined annual payroll of $92,751,000.
212
Businesses
1,995
Employees
$92.8M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 42 | 19.8% |
| Retail trade | 33 | 15.6% |
| Professional, scientific, and technical services | 19 | 9.0% |
| Administrative and support and waste management and remediation services | 17 | 8.0% |
| Other services (except public administration) | 17 | 8.0% |
| Manufacturing | 15 | 7.1% |
| Health care and social assistance | 15 | 7.1% |
| Wholesale trade | 13 | 6.1% |
| Finance and insurance | 9 | 4.3% |
| Real estate and rental and leasing | 9 | 4.3% |
| Accommodation and food services | 8 | 3.8% |
| Arts, entertainment, and recreation | 6 | 2.8% |
| Mining, quarrying, and oil and gas extraction | 3 | 1.4% |
| Transportation and warehousing | 3 | 1.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 49690 vs 49629 →
ZIP 49690 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49686
Traverse City (49686)
32,056 residents
- 49690 6,182
Williamsburg (49690)
6,182 residents
- 49676 3,407
Rapid City (49676)
3,407 residents
- 49629 2,223
Elk Rapids (49629)
2,223 residents
- 49680 1,916
South Boardman (49680)
1,916 residents
What this shows Among its immediate neighbors, ZIP 49690 ranks #2 by population — useful context the national average alone can't give.
ZIP 49690 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49690
Williamsburg (49690)
$108,712 median income
- 49680
South Boardman (49680)
$77,216 median income
- 49676
Rapid City (49676)
$75,781 median income
- 49686
Traverse City (49686)
$71,609 median income
- 49629
Elk Rapids (49629)
$65,302 median income
What this shows By household income, ZIP 49690 ranks the highest of 5 neighboring ZIPs — local affluence varies block to block, not just metro to metro.
More ZIP Codes in Grand Traverse County
Related Areas
Frequently Asked Questions
What county is ZIP code 49690 in? ▼
What is the population of ZIP code 49690? ▼
What is the median household income in ZIP 49690? ▼
What is the average home value in ZIP 49690? ▼
What is the demographic makeup of ZIP 49690? ▼
How many businesses are in ZIP code 49690? ▼
What are the main industries in ZIP code 49690? ▼
How have home values changed in ZIP code 49690? ▼
What is the education level in ZIP code 49690? ▼
What is the average commute time in ZIP 49690? ▼
What percentage of residents own vs. rent in ZIP 49690? ▼
What is the poverty rate in ZIP code 49690? ▼
ZIP Code Research Guides
Official Data Resources for Williamsburg, MI
Verify and explore additional data for this area using these official government sources.
Read our methodology to see how this data is sourced, computed, and verified.