Williamsburg, MI · standard
ZIP Code 49690
Grand Traverse County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 6,182
- 31/sq mi Moderate-density area
- $108,712
- Median income Above-median income area
- $352,200
- Median home value Above-median home value
- 45.6%
- Bachelor's or higher Above-average bachelor's attainment
National ZIP placement
Williamsburg pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.
- Top 14%
- household income, US ZIPs
- Top 26%
- home value, US ZIPs
- 31
- people per sq mi
- 92%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49690 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 49690 (Williamsburg, MI) rose +21.1% from 2023 to 2024. The all-transactions index moved from 239.5 in 2023 to 290.1 in 2024 (2000 = 100).
ZIP code 49690 is a mid-sized community (a standard USPS delivery area) in Williamsburg, Grand Traverse County, Michigan, home to 6,182 residents across 198.8 square miles, a density of 31 people per square mile, in the Detroit time zone.
ZIP 49690 lands in the middle-income range, with a median household income of $108,712 (48% above the average Michigan ZIP), while per-capita income is $54,655. Both reported hardship measures are comparatively low in absolute terms: poverty is 4.5% and unemployment is 2.4%. Housing is both higher-cost and owner-heavy: median home value is $352,200 (60% above the average Michigan ZIP), while 91.8% of occupied homes are owner-occupied and median rent is $1,341.
A solid share of residents have a four-year degree: 45.6% of adults hold a bachelor's degree or higher, the median age is 44.1, and the average commute is 24 minutes. The page also surfaces 4 ZIP codes within roughly 10 miles and 6 more in Grand Traverse County, so 49690 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 49690
Top 5 sectors by establishment count in Williamsburg, MI
Which industries have the most business establishments in ZIP 49690.
- Construction
Construction
42 establishments
- Retail trade
Retail trade
33 establishments
- Professional, scientific, and technical services
Professional, scientific, and technical services
19 establishments
- Administrative and support and waste management and remediation services
Administrative and support and waste management and remediation services
17 establishments
- Other services (except public administration)
Other services (except public administration)
17 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 49690, Williamsburg, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
6,182
Population
198.8
Area (sq mi)
31
People / sq mi
Detroit
Time Zone
standard
ZIP Type
Who lives in ZIP 49690?
44.1
Median Age
48.9%
Male
51.1%
Female
2.9%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$108,712
Median Household Income
+48% vs state ZIP avg
$54,655
Per Capita Income
4.5%
Poverty Rate
2.4%
Unemployment Rate
23.8 min
Mean Commute Time
How ZIP 49690 ranks among Michigan ZIPs
Williamsburg, MI household income vs. every Michigan ZIP code
Median household income among 962 reporting Michigan ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$108,712 Top 8% higher than 92% of 962 Michigan ZIPs
Each bar is a $20K-wide band; taller bars hold more Michigan ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,541housing units
3,541
Total Housing Units
2,620
Occupied Units
921
Vacant Units
2.53
Avg Household Size
Occupancy Type
$352,200
Median Home Value
+60% vs state ZIP avg
$1,341
Median Rent
1988
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How have home values changed over time?
FHFA House Price Index, annual appreciation data based on repeat sales and appraisals
+21.1%
YoY Change (2024)
290
HPI Index (2000 = 100)
+190%
Total Change Since 2000
Home values in ZIP 49690 have increased 21.1% over the past year (2024). Since 2000, this ZIP has seen +190% cumulative appreciation.
| Year | Annual Change | HPI Index |
|---|---|---|
| 2020 | +3.6% | 163 |
| 2021 | +15.2% | 188 |
| 2022 | +18.6% | 223 |
| 2023 | +7.3% | 239 |
| 2024 | +21.1% | 290 |
Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.
What businesses operate in this ZIP?
Census Bureau data shows 212 business establishments in ZIP 49690, employing approximately 1,995 people with a combined annual payroll of $92,751,000.
212
Businesses
1,995
Employees
$92.8M
Annual Payroll
14
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 42 | 19.8% |
| Retail trade | 33 | 15.6% |
| Professional, scientific, and technical services | 19 | 9.0% |
| Administrative and support and waste management and remediation services | 17 | 8.0% |
| Other services (except public administration) | 17 | 8.0% |
| Manufacturing | 15 | 7.1% |
| Health care and social assistance | 15 | 7.1% |
| Wholesale trade | 13 | 6.1% |
| Finance and insurance | 9 | 4.3% |
| Real estate and rental and leasing | 9 | 4.3% |
| Accommodation and food services | 8 | 3.8% |
| Arts, entertainment, and recreation | 6 | 2.8% |
| Mining, quarrying, and oil and gas extraction | 3 | 1.4% |
| Transportation and warehousing | 3 | 1.4% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 49690 vs 49629 →
ZIP 49690 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49686
Traverse City (49686)
32,056 residents
- 49690 6,182
Williamsburg (49690)
6,182 residents
- 49676 3,407
Rapid City (49676)
3,407 residents
- 49629 2,223
Elk Rapids (49629)
2,223 residents
- 49680 1,916
South Boardman (49680)
1,916 residents
What this shows Among its immediate neighbors, ZIP 49690 ranks #2 by population - useful context the national average alone can't give.
ZIP 49690 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 49690
Williamsburg (49690)
$108,712 median income
- 49680
South Boardman (49680)
$77,216 median income
- 49676
Rapid City (49676)
$75,781 median income
- 49686
Traverse City (49686)
$71,609 median income
- 49629
Elk Rapids (49629)
$65,302 median income
What this shows By household income, ZIP 49690 ranks the highest of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 49690, both outside MI so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (6,182 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Grand Traverse County
Related Areas
Frequently Asked Questions
What county is ZIP code 49690 in?
ZIP code 49690 (Williamsburg) is located in Grand Traverse County, Michigan. Grand Traverse County contains multiple ZIP codes, see the full list at /counties/grand-traverse-mi.
What is the population of ZIP code 49690?
ZIP code 49690 in Williamsburg, MI has a population of 6,182 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 49690?
The median household income in ZIP 49690 is $108,712, which is 43% above the national average of $76,288.
What is the average home value in ZIP 49690?
The median home value in ZIP 49690 is $352,200, which is 27% above the national average of $278,155.
What is the demographic makeup of ZIP 49690?
The largest racial group in ZIP 49690 is White at 89.5%. Hispanic or Latino residents make up 4.1% of the population.
How many businesses are in ZIP code 49690?
ZIP code 49690 has 212 business establishments employing approximately 1,995 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 49690?
The top industries by establishment count in ZIP 49690 are: Construction (42), Retail trade (33), Professional, scientific, and technical services (19). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 49690?
According to the FHFA House Price Index, home values in ZIP 49690 increased by 21.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 190%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 49690?
In ZIP code 49690, 65.7% of residents aged 25+ have a high school diploma or higher, and 45.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 49690?
The mean commute time for workers in ZIP code 49690 is 23.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 49690?
In ZIP code 49690, approximately 91.8% of occupied housing units are owner-occupied and 8.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 49690?
The poverty rate in ZIP code 49690 is 4.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 49690's numbers, next.
- See how ZIP 49690 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Williamsburg, MI ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.