PlainZIP

Williamsburg, MI · standard

ZIP Code 49690

Grand Traverse County, Michigan - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

6,182
31/sq mi
$108,712
Median income
$352,200
Median home value
45.6%
Bachelor's or higher

The verdict

Williamsburg pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 14%
household income, US ZIPs
Top 26%
home value, US ZIPs
31
people per sq mi
92%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 49690 against every reporting US ZIP.

ZIP code 49690 is a mid-sized community (a standard USPS delivery area) in Williamsburg, Grand Traverse County, Michigan, home to 6,182 residents across 198.8 square miles, a density of 31 people per square mile, in the Detroit time zone.

ZIP 49690 lands in the middle-income range, with a median household income of $108,712 (48% above the Michigan average), while per-capita income is $54,655. Poverty here runs at 4.5%, with unemployment measured at 2.4%. Housing costs here run $352,200 for a typical home value (60% above the state average), with rent averaging $1,341 a month; 91.8% of homes are owner-occupied.

A solid share of residents have a four-year degree: 45.6% of adults hold a bachelor's degree or higher, the median age is 44.1, and the average commute is 24 minutes. To put 49690 in local context, 4 ZIP codes within roughly 10 miles appear further down this page alongside 6 additional ZIPs in Grand Traverse County, for a geography-aware comparison.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 49690

Top 5 sectors by establishment count in Williamsburg, MI

Which industries have the most business establishments in ZIP 49690.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 49690, Williamsburg, MI · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

6,182

Population

198.8

Area (sq mi)

31

People / sq mi

Detroit

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 49690?

44.1

Median Age

48.9%

Male

51.1%

Female

2.9%

Foreign-Born

White 89.5%
African American 0.7%
Asian 0.7%
American Indian or Alaska Native 1.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 7.1%
Hispanic or Latino 4.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$108,712

Median Household Income

+48% vs state

$54,655

Per Capita Income

4.5%

Poverty Rate

2.4%

Unemployment Rate

23.8 min

Mean Commute Time

How ZIP 49690 ranks nationally

Williamsburg, MI household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$108,712 Top 14% higher than 86% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). Below this entry. $100,000–$120,000: 2,855 US ZIPs (9%). This entry sits in this band. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 65.7%
Bachelor's Degree or Higher 45.6%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

3,541

Total Housing Units

2,620

Occupied Units

921

Vacant Units

2.53

Avg Household Size

Occupancy Type

Owner 91.8%
Renter 8.2%

$352,200

Median Home Value

+60% vs state

$1,341

Median Rent

1988

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+21.1%

YoY Change (2024)

290

HPI Index (2000 = 100)

+190%

Total Change Since 2000

Home values in ZIP 49690 have increased 21.1% over the past year (2024). Since 2000, this ZIP has seen +190% cumulative appreciation.

Year Annual Change HPI Index
2020 +3.6% 163
2021 +15.2% 188
2022 +18.6% 223
2023 +7.3% 239
2024 +21.1% 290

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 212 business establishments in ZIP 49690, employing approximately 1,995 people with a combined annual payroll of $92,751,000.

212

Businesses

1,995

Employees

$92.8M

Annual Payroll

14

Industry Sectors

Industry Establishments % of Total
Construction 42 19.8%
Retail trade 33 15.6%
Professional, scientific, and technical services 19 9.0%
Administrative and support and waste management and remediation services 17 8.0%
Other services (except public administration) 17 8.0%
Manufacturing 15 7.1%
Health care and social assistance 15 7.1%
Wholesale trade 13 6.1%
Finance and insurance 9 4.3%
Real estate and rental and leasing 9 4.3%
Accommodation and food services 8 3.8%
Arts, entertainment, and recreation 6 2.8%
Mining, quarrying, and oil and gas extraction 3 1.4%
Transportation and warehousing 3 1.4%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 49690 vs 49629 →

ZIP 49690 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 49690 ranks #2 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 49690 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 49690 ranks the highest of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
49629 Elk Rapids, MI 2,223 8.9 mi
49686 Traverse City, MI 32,056 6.2 mi
49676 Rapid City, MI 3,407 6.3 mi
49680 South Boardman, MI 1,916 12.0 mi

More ZIP Codes in Grand Traverse County

49684 standard
Traverse City, MI
Pop: 37,963
49686 standard
Traverse City, MI
Pop: 32,056
49649 standard
Kingsley, MI
Pop: 7,789
49643 standard
Interlochen, MI
Pop: 6,253
49637 standard
Grawn, MI
Pop: 3,405
49666 standard
Mayfield, MI
Pop: 106

Related Areas

Grand Traverse County Williamsburg, MI Michigan

Frequently Asked Questions

What county is ZIP code 49690 in? ▼
ZIP code 49690 (Williamsburg) is located in Grand Traverse County, Michigan. Grand Traverse County contains multiple ZIP codes, see the full list at /counties/grand-traverse-mi.
What is the population of ZIP code 49690? ▼
ZIP code 49690 in Williamsburg, MI has a population of 6,182 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 49690? ▼
The median household income in ZIP 49690 is $108,712, which is 43% above the national average of $76,288.
What is the average home value in ZIP 49690? ▼
The median home value in ZIP 49690 is $352,200, which is 27% above the national average of $278,155.
What is the demographic makeup of ZIP 49690? ▼
The largest racial group in ZIP 49690 is White at 89.5%. Hispanic or Latino residents make up 4.1% of the population.
How many businesses are in ZIP code 49690? ▼
ZIP code 49690 has 212 business establishments employing approximately 1,995 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 49690? ▼
The top industries by establishment count in ZIP 49690 are: Construction (42), Retail trade (33), Professional, scientific, and technical services (19). There are 14 industry sectors represented in total.
How have home values changed in ZIP code 49690? ▼
According to the FHFA House Price Index, home values in ZIP 49690 increased by 21.1% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 190%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 49690? ▼
In ZIP code 49690, 65.7% of residents aged 25+ have a high school diploma or higher, and 45.6% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 49690? ▼
The mean commute time for workers in ZIP code 49690 is 23.8 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend less time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 49690? ▼
In ZIP code 49690, approximately 91.8% of occupied housing units are owner-occupied and 8.2% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 49690? ▼
The poverty rate in ZIP code 49690 is 4.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.