PlainZIP

Willis, TX · standard

ZIP Code 77318

Montgomery County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

14,281
144/sq mi
$92,415
Median income
$316,900
Median home value
29.0%
Bachelor's or higher

The verdict

Willis pairs an upper-quartile household income with above-median home values, in a rural, homeowner-dominated area.

Top 25%
household income, US ZIPs
Top 31%
home value, US ZIPs
144
people per sq mi
81%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 77318 against every reporting US ZIP.

ZIP code 77318 is a mid-sized community (a standard USPS delivery area) in Willis, Montgomery County, Texas, home to 14,281 residents across 99.3 square miles, a density of 144 people per square mile, in the Chicago time zone.

ZIP 77318 lands in the middle-income range, with a median household income of $92,415 (22% above the Texas average), while per-capita income is $46,752. Local economic indicators show a 6.6% poverty rate alongside 3.2% unemployment. On housing, the median home value is $316,900 (28% above the state average) with median rent at $1,386 per month, and 80.7% of occupied units are owner-occupied.

Educational attainment sits below the national norm: 29.0% of adults hold a bachelor's degree or higher, the median age is 43.1, and the average commute is 32 minutes. We also surface 4 nearby ZIP codes within roughly 10 miles and 6 additional ZIPs sharing Montgomery County, so you can benchmark 77318 against its immediate geography rather than a national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 77318

Top 5 sectors by establishment count in Willis, TX

Which industries have the most business establishments in ZIP 77318.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 77318, Willis, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

14,281

Population

99.3

Area (sq mi)

144

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 77318?

43.1

Median Age

49.5%

Male

50.5%

Female

7.9%

Foreign-Born

White 73.4%
African American 4.7%
Asian 1.1%
American Indian or Alaska Native 0.2%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 17.3%
Hispanic or Latino 16.1%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$92,415

Median Household Income

+22% vs state

$46,752

Per Capita Income

6.6%

Poverty Rate

3.2%

Unemployment Rate

32.3 min

Mean Commute Time

How ZIP 77318 ranks nationally

Willis, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$92,415 Top 25% higher than 75% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). Below this entry. $80,000–$100,000: 5,778 US ZIPs (19%). This entry sits in this band. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 62.2%
Bachelor's Degree or Higher 29.0%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

9,013

Total Housing Units

7,913

Occupied Units

1,100

Vacant Units

2.62

Avg Household Size

Occupancy Type

Owner 80.7%
Renter 19.3%

$316,900

Median Home Value

+28% vs state

$1,386

Median Rent

2001

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How have home values changed over time?

FHFA House Price Index, annual appreciation data based on repeat sales and appraisals

+9.8%

YoY Change (2024)

378

HPI Index (2000 = 100)

+278%

Total Change Since 2000

Home values in ZIP 77318 have increased 9.8% over the past year (2024). Since 2000, this ZIP has seen +278% cumulative appreciation.

Year Annual Change HPI Index
2020 +1.4% 203
2021 +15.9% 236
2022 +4.6% 247
2023 +39.5% 344
2024 +9.8% 378

Source: Federal Housing Finance Agency (FHFA) House Price Index, All-Transactions, Five-Digit ZIP Codes (Developmental Index). Index base = 100 in year 2000. Data through 2024. ZIP codes with few transactions may show missing values.

What businesses operate in this ZIP?

Census Bureau data shows 309 business establishments in ZIP 77318, employing approximately 2,833 people with a combined annual payroll of $164,265,000.

309

Businesses

2,833

Employees

$164.3M

Annual Payroll

15

Industry Sectors

Industry Establishments % of Total
Construction 49 15.9%
Other services (except public administration) 37 12.0%
Retail trade 35 11.3%
Professional, scientific, and technical services 30 9.7%
Accommodation and food services 28 9.1%
Health care and social assistance 21 6.8%
Manufacturing 17 5.5%
Administrative and support and waste management and remediation services 17 5.5%
Wholesale trade 14 4.5%
Real estate and rental and leasing 14 4.5%
Finance and insurance 13 4.2%
Arts, entertainment, and recreation 9 2.9%
Information 8 2.6%
Utilities 7 2.3%
Transportation and warehousing 7 2.3%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 77318 vs 77304 →

ZIP 77318 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 77318 ranks #4 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 77318 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 77318 ranks #2 of 5 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
77304 Conroe, TX 21,314 8.2 mi
77358 New Waverly, TX 4,993 10.1 mi
77301 Conroe, TX 30,769 11.5 mi
77316 Montgomery, TX 16,036 12.4 mi

More ZIP Codes in Montgomery County

77386 standard
Spring, TX
Pop: 36,407
77382 standard
Spring, TX
Pop: 35,369
77381 standard
Spring, TX
Pop: 34,961
77301 standard
Conroe, TX
Pop: 30,769
77354 standard
Magnolia, TX
Pop: 30,215
77365 standard
Porter, TX
Pop: 25,769

Related Areas

Montgomery County Willis, TX Texas

Frequently Asked Questions

What county is ZIP code 77318 in? ▼
ZIP code 77318 (Willis) is located in Montgomery County, Texas. Montgomery County contains multiple ZIP codes, see the full list at /counties/montgomery-tx.
What is the population of ZIP code 77318? ▼
ZIP code 77318 in Willis, TX has a population of 14,281 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 77318? ▼
The median household income in ZIP 77318 is $92,415, which is 21% above the national average of $76,288.
What is the average home value in ZIP 77318? ▼
The median home value in ZIP 77318 is $316,900, which is 14% above the national average of $278,155.
What is the demographic makeup of ZIP 77318? ▼
The largest racial group in ZIP 77318 is White at 73.4%. Hispanic or Latino residents make up 16.1% of the population.
How many businesses are in ZIP code 77318? ▼
ZIP code 77318 has 309 business establishments employing approximately 2,833 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 77318? ▼
The top industries by establishment count in ZIP 77318 are: Construction (49), Other services (except public administration) (37), Retail trade (35). There are 15 industry sectors represented in total.
How have home values changed in ZIP code 77318? ▼
According to the FHFA House Price Index, home values in ZIP 77318 increased by 9.8% in 2024. Since 2000, home values in this ZIP have appreciated by approximately 278%. This is a developmental index based on repeat sales and appraisal data from Fannie Mae and Freddie Mac.
What is the education level in ZIP code 77318? ▼
In ZIP code 77318, 62.2% of residents aged 25+ have a high school diploma or higher, and 29.0% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 77318? ▼
The mean commute time for workers in ZIP code 77318 is 32.3 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 77318? ▼
In ZIP code 77318, approximately 80.7% of occupied housing units are owner-occupied and 19.3% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 77318? ▼
The poverty rate in ZIP code 77318 is 6.6% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.