Marion, TX · standard
ZIP Code 78124
Guadalupe County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 5,609
- 38/sq mi Moderate-density area
- $74,192
- Median income Near-median income area
- $282,700
- Median home value Near-median home value
- 24.4%
- Bachelor's or higher Near-average bachelor's attainment
National ZIP placement
Marion pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.
- Top 46%
- household income, US ZIPs
- Top 36%
- home value, US ZIPs
- 38
- people per sq mi
- 84%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78124 against every reporting US ZIP.
FHFA HPI release change
What changed in the latest House Price Index year
- FHFA House Price Index values in ZIP 78124 (Marion, TX) rose +1.5% from 2023 to 2024.
ZIP code 78124 is a mid-sized community (a standard USPS delivery area) in Marion, Guadalupe County, Texas, home to 5,609 residents across 147.6 square miles, a density of 38 people per square mile, in the Chicago time zone.
ZIP 78124 lands in the middle-income range, with a median household income of $74,192 (2% below the average Texas ZIP), while per-capita income is $42,529. The poverty rate is 8.5%, with unemployment at 4.4%; those measures add context to the income figure. Median home value is $282,700 (14% above the average Texas ZIP) and median rent is $1,356; 83.5% of occupied homes are owner-occupied.
Educational attainment sits below the national norm: 24.4% of adults hold a bachelor's degree or higher, the median age is 46.6, and the average commute is 34 minutes. The page also surfaces 8 ZIP codes within roughly 10 miles and 6 more in Guadalupe County, so 78124 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 78124
Top 5 sectors by establishment count in Marion, TX
Which industries have the most business establishments in ZIP 78124.
- Construction
Construction
28 establishments
- Retail trade
Retail trade
15 establishments
- Wholesale trade 11
Wholesale trade
11 establishments
- Other services (except public administration) 10
Other services (except public administration)
10 establishments
- Transportation and warehousing 9
Transportation and warehousing
9 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78124, Marion, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
5,609
Population
147.6
Area (sq mi)
38
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 78124?
46.6
Median Age
51.1%
Male
48.9%
Female
7.5%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$74,192
Median Household Income
-2% vs state ZIP avg
$42,529
Per Capita Income
8.5%
Poverty Rate
4.4%
Unemployment Rate
33.6 min
Mean Commute Time
How ZIP 78124 ranks among Texas ZIPs
Marion, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$74,192 Top 43% higher than 57% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
2,595housing units
2,595
Total Housing Units
2,378
Occupied Units
217
Vacant Units
2.59
Avg Household Size
Occupancy Type
$282,700
Median Home Value
+14% vs state ZIP avg
$1,356
Median Rent
1996
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 119 business establishments in ZIP 78124, employing approximately 1,845 people with a combined annual payroll of $98,312,000.
119
Businesses
1,845
Employees
$98.3M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Construction | 28 | 23.5% |
| Retail trade | 15 | 12.6% |
| Wholesale trade | 11 | 9.2% |
| Other services (except public administration) | 10 | 8.4% |
| Transportation and warehousing | 9 | 7.6% |
| Manufacturing | 8 | 6.7% |
| Administrative and support and waste management and remediation services | 8 | 6.7% |
| Professional, scientific, and technical services | 7 | 5.9% |
| Arts, entertainment, and recreation | 7 | 5.9% |
| Accommodation and food services | 4 | 3.4% |
| Finance and insurance | 3 | 2.5% |
| Health care and social assistance | 3 | 2.5% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 78124 vs 78108 →
ZIP 78124 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78130
New Braunfels (78130)
59,546 residents
- 78109
Converse (78109)
34,603 residents
- 78154
Schertz (78154)
30,347 residents
- 78108
Cibolo (78108)
27,770 residents
- 78148 20,139
Universal City (78148)
20,139 residents
- 78124 5,609
Marion (78124)
5,609 residents
- 78123 2,397
Mc Queeney (78123)
2,397 residents
- 78152 2,294
Saint Hedwig (78152)
2,294 residents
- 78150 11
Jbsa Randolph (78150)
11 residents
What this shows Among its immediate neighbors, ZIP 78124 ranks #6 by population - useful context the national average alone can't give.
ZIP 78124 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 78152
Saint Hedwig (78152)
$123,981 median income
- 78108
Cibolo (78108)
$113,004 median income
- 78154
Schertz (78154)
$100,572 median income
- 78123
Mc Queeney (78123)
$97,553 median income
- 78109
Converse (78109)
$91,320 median income
- 78130
New Braunfels (78130)
$83,064 median income
- 78148
Universal City (78148)
$74,783 median income
- 78124
Marion (78124)
$74,192 median income
What this shows By household income, ZIP 78124 ranks #8 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 78108 | Cibolo, TX | 27,770 | 4.5 mi |
| 78154 | Schertz, TX | 30,347 | 7.2 mi |
| 78123 | Mc Queeney, TX | 2,397 | 7.0 mi |
| 78150 | Jbsa Randolph, TX | 11 | 8.1 mi |
| 78148 | Universal City, TX | 20,139 | 9.0 mi |
| 78152 | Saint Hedwig, TX | 2,294 | 9.1 mi |
| 78109 | Converse, TX | 34,603 | 9.8 mi |
| 78130 | New Braunfels, TX | 59,546 | 10.9 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 78124, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (5,609 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in Guadalupe County
Related Areas
Frequently Asked Questions
What county is ZIP code 78124 in?
ZIP code 78124 (Marion) is located in Guadalupe County, Texas. Guadalupe County contains multiple ZIP codes, see the full list at /counties/guadalupe-tx.
What is the population of ZIP code 78124?
ZIP code 78124 in Marion, TX has a population of 5,609 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78124?
The median household income in ZIP 78124 is $74,192, which is 3% below the national average of $76,288.
What is the average home value in ZIP 78124?
The median home value in ZIP 78124 is $282,700, which is 2% above the national average of $278,155.
What is the demographic makeup of ZIP 78124?
The largest racial group in ZIP 78124 is White at 55.8%. Hispanic or Latino residents make up 33.2% of the population.
How many businesses are in ZIP code 78124?
ZIP code 78124 has 119 business establishments employing approximately 1,845 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78124?
The top industries by establishment count in ZIP 78124 are: Construction (28), Retail trade (15), Wholesale trade (11). There are 12 industry sectors represented in total.
What is the education level in ZIP code 78124?
In ZIP code 78124, 56.3% of residents aged 25+ have a high school diploma or higher, and 24.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78124?
The mean commute time for workers in ZIP code 78124 is 33.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78124?
In ZIP code 78124, approximately 83.5% of occupied housing units are owner-occupied and 16.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78124?
The poverty rate in ZIP code 78124 is 8.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 78124's numbers, next.
- See how ZIP 78124 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Marion, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
- Save this ZIP to your shortlist to track alongside others you're considering View your shortlist
ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.