PlainZIP

Marion, TX · standard

ZIP Code 78124

Guadalupe County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.

5,609
38/sq mi
$74,192
Median income
$282,700
Median home value
24.4%
Bachelor's or higher

The verdict

Marion pairs an above-median household income with above-median home values, in a rural, homeowner-dominated area.

Top 46%
household income, US ZIPs
Top 36%
home value, US ZIPs
38
people per sq mi
84%
owner-occupied homes

Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 78124 against every reporting US ZIP.

ZIP code 78124 is a mid-sized community (a standard USPS delivery area) in Marion, Guadalupe County, Texas, home to 5,609 residents across 147.6 square miles, a density of 38 people per square mile, in the Chicago time zone.

ZIP 78124 lands in the middle-income range, with a median household income of $74,192 (2% below the Texas average), while per-capita income is $42,529. Poverty here runs at 8.5%, with unemployment measured at 4.4%. Housing costs here run $282,700 for a typical home value (14% above the state average), with rent averaging $1,356 a month; 83.5% of homes are owner-occupied.

Educational attainment sits below the national norm: 24.4% of adults hold a bachelor's degree or higher, the median age is 46.6, and the average commute is 34 minutes. A geography-based comparison follows: 8 ZIP codes within about 10 miles of 78124, plus 6 more within Guadalupe County, give a clearer read than the national average alone.

Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →

Top industries in ZIP 78124

Top 5 sectors by establishment count in Marion, TX

Which industries have the most business establishments in ZIP 78124.

establishments

What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.

Source U.S. Census Bureau · ZIP Code Business Patterns (ZBP) As of 2023

Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 78124, Marion, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.

Quick Facts

5,609

Population

147.6

Area (sq mi)

38

People / sq mi

Chicago

Time Zone

standard

ZIP Type

Neighborhood Scorecard
Get an A-F grade across income, safety, housing, rent, education, commute, and childcare for this ZIP code.
View Scorecard →

Who lives in ZIP 78124?

46.6

Median Age

51.1%

Male

48.9%

Female

7.5%

Foreign-Born

White 55.8%
African American 6.4%
Asian 2.4%
American Indian or Alaska Native 0.0%
Native Hawaiian or Pacific Islander 0.0%
Two or More Ethnicities 27.4%
Hispanic or Latino 33.2%

Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

How much do residents earn?

$74,192

Median Household Income

-2% vs state

$42,529

Per Capita Income

8.5%

Poverty Rate

4.4%

Unemployment Rate

33.6 min

Mean Commute Time

How ZIP 78124 ranks nationally

Marion, TX household income vs. every US ZIP code

Median household income, the full national distribution, with this ZIP marked

$74,192 Top 46% higher than 54% of 30,318 US ZIPs

$0–$20,000: 118 US ZIPs (0%). Below this entry. $20,000–$40,000: 1,573 US ZIPs (5%). Below this entry. $40,000–$60,000: 7,092 US ZIPs (23%). Below this entry. $60,000–$80,000: 9,980 US ZIPs (33%). This entry sits in this band. $80,000–$100,000: 5,778 US ZIPs (19%). Above this entry. $100,000–$120,000: 2,855 US ZIPs (9%). Above this entry. $120,000–$140,000: 1,362 US ZIPs (4%). Above this entry. $140,000–$160,000: 686 US ZIPs (2%). Above this entry. $160,000–$180,000: 364 US ZIPs (1%). Above this entry. $180,000–$200,000: 186 US ZIPs (1%). Above this entry. $200,000–$220,000: 324 US ZIPs (1%). Above this entry. This ZIP $0 $200K+ every reporting US ZIP, bucketed by value

Each bar is a $20K-wide band; taller bars hold more US ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.

Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What is the education profile here?

High School Graduate or Higher 56.3%
Bachelor's Degree or Higher 24.4%

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What does housing look like?

2,595

Total Housing Units

2,378

Occupied Units

217

Vacant Units

2.59

Avg Household Size

Occupancy Type

Owner 83.5%
Renter 16.5%

$282,700

Median Home Value

+14% vs state

$1,356

Median Rent

1996

Median Year Built

Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)

What businesses operate in this ZIP?

Census Bureau data shows 119 business establishments in ZIP 78124, employing approximately 1,845 people with a combined annual payroll of $98,312,000.

119

Businesses

1,845

Employees

$98.3M

Annual Payroll

12

Industry Sectors

Industry Establishments % of Total
Construction 28 23.5%
Retail trade 15 12.6%
Wholesale trade 11 9.2%
Other services (except public administration) 10 8.4%
Transportation and warehousing 9 7.6%
Manufacturing 8 6.7%
Administrative and support and waste management and remediation services 8 6.7%
Professional, scientific, and technical services 7 5.9%
Arts, entertainment, and recreation 7 5.9%
Accommodation and food services 4 3.4%
Finance and insurance 3 2.5%
Health care and social assistance 3 2.5%

Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.

Nearby ZIP Codes

Want a side-by-side? Compare 78124 vs 78108 →

ZIP 78124 vs its nearest neighbors, by population

Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.

residents

What this shows Among its immediate neighbors, ZIP 78124 ranks #6 by population - useful context the national average alone can't give.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023

ZIP 78124 vs its nearest neighbors, by median income

Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.

median income

What this shows By household income, ZIP 78124 ranks #8 of 8 neighboring ZIPs, local affluence varies block to block, not just metro to metro.

Source U.S. Census Bureau · ACS 5-Year Estimates As of 2019–2023
ZIP Code City Population Distance
78108 Cibolo, TX 27,770 4.5 mi
78154 Schertz, TX 30,347 7.2 mi
78123 Mc Queeney, TX 2,397 7.0 mi
78150 Jbsa Randolph, TX 11 8.1 mi
78148 Universal City, TX 20,139 9.0 mi
78152 Saint Hedwig, TX 2,294 9.1 mi
78109 Converse, TX 34,603 9.8 mi
78130 New Braunfels, TX 59,546 10.9 mi

More ZIP Codes in Guadalupe County

78666 standard
San Marcos, TX
Pop: 63,836
78155 standard
Seguin, TX
Pop: 45,341
78154 standard
Schertz, TX
Pop: 30,347
78108 standard
Cibolo, TX
Pop: 27,770
78123 standard
Mc Queeney, TX
Pop: 2,397
78638 standard
Kingsbury, TX
Pop: 2,005

Related Areas

Guadalupe County Marion, TX Texas

Frequently Asked Questions

What county is ZIP code 78124 in? ▼
ZIP code 78124 (Marion) is located in Guadalupe County, Texas. Guadalupe County contains multiple ZIP codes, see the full list at /counties/guadalupe-tx.
What is the population of ZIP code 78124? ▼
ZIP code 78124 in Marion, TX has a population of 5,609 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 78124? ▼
The median household income in ZIP 78124 is $74,192, which is 3% below the national average of $76,288.
What is the average home value in ZIP 78124? ▼
The median home value in ZIP 78124 is $282,700, which is 2% above the national average of $278,155.
What is the demographic makeup of ZIP 78124? ▼
The largest racial group in ZIP 78124 is White at 55.8%. Hispanic or Latino residents make up 33.2% of the population.
How many businesses are in ZIP code 78124? ▼
ZIP code 78124 has 119 business establishments employing approximately 1,845 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 78124? ▼
The top industries by establishment count in ZIP 78124 are: Construction (28), Retail trade (15), Wholesale trade (11). There are 12 industry sectors represented in total.
What is the education level in ZIP code 78124? ▼
In ZIP code 78124, 56.3% of residents aged 25+ have a high school diploma or higher, and 24.4% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What is the average commute time in ZIP 78124? ▼
The mean commute time for workers in ZIP code 78124 is 33.6 minutes according to Census ACS data. The national average is roughly 26 minutes, so commuters here spend more time traveling to work than typical.
What percentage of residents own vs. rent in ZIP 78124? ▼
In ZIP code 78124, approximately 83.5% of occupied housing units are owner-occupied and 16.5% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 78124? ▼
The poverty rate in ZIP code 78124 is 8.5% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.

Read our methodology to see how this data is sourced, computed, and verified.