Waco, TX · standard
ZIP Code 76704
McLennan County, Texas - Census ACS demographics, housing tenure, and business patterns, benchmarked against every US ZIP.
- 8,007
- 598/sq mi High-density area
- $30,349
- Median income Below-median income area
- $134,900
- Median home value Below-median home value
- 9.7%
- Bachelor's or higher Below-average bachelor's attainment
National ZIP placement
Waco pairs one of the lowest household incomes in the country with among the most affordable home values nationally, in a low-density, renter-heavy area.
- 2nd pct
- household income, US ZIPs
- 21st pct
- home value, US ZIPs
- 598
- people per sq mi
- 32%
- owner-occupied homes
Source: U.S. Census Bureau ACS 5-Year Estimates (2019–2023). Percentiles rank ZIP 76704 against every reporting US ZIP.
ZIP code 76704 is a mid-sized community (a standard USPS delivery area) in Waco, McLennan County, Texas, home to 8,007 residents across 13.4 square miles, a density of 598 people per square mile, in the Chicago time zone.
ZIP 76704 sits on the lower end of the income spectrum: median household income is $30,349 (60% below the average Texas ZIP), while per-capita income is $17,540. The poverty rate is 41.9%, so the area-level income figures should not be treated as typical household experience. Home values sit below the statewide ZIP benchmark: the median is $134,900 (46% below the average Texas ZIP), and median rent is $866; owner occupancy is 31.6%.
Formal educational attainment runs low here: just 9.7% of adults hold a bachelor's degree or higher, the median age is 27, and the average commute is -. The page also surfaces 10 ZIP codes within roughly 10 miles and 6 more in McLennan County, so 76704 can be compared with both its immediate and county-level context.
Every figure on this page is sourced from the U.S. Census Bureau American Community Survey 5-Year Estimates (including median rent) and the FHFA House Price Index, no estimates, no proprietary scoring. Verify with Census →
Top industries in ZIP 76704
Top 5 sectors by establishment count in Waco, TX
Which industries have the most business establishments in ZIP 76704.
- Other services (except public administration)
Other services (except public administration)
19 establishments
- Accommodation and food services
Accommodation and food services
15 establishments
- Retail trade
Retail trade
12 establishments
- Health care and social assistance
Health care and social assistance
11 establishments
- Manufacturing 7
Manufacturing
7 establishments
What this shows Establishment counts come from the Census ZIP Code Business Patterns program, which counts physical business locations rather than employees or revenue.
Source: U.S. Census Bureau, American Community Survey 5-Year Estimates + ZIP Code Business Patterns + FHFA HPI ACS demographics and median rent, ZBP business establishments, FHFA HPI for ZIP 76704, Waco, TX · 2023 Census ACS 5-Year Estimates use a rolling 60-month sample for stable small-geography estimates; ZBP updated annually; FHFA HPI updated quarterly/annually.
Quick Facts
8,007
Population
13.4
Area (sq mi)
598
People / sq mi
Chicago
Time Zone
standard
ZIP Type
Who lives in ZIP 76704?
27.0
Median Age
40.8%
Male
59.2%
Female
5.0%
Foreign-Born
Hispanic or Latino is an ethnicity category from the Census Bureau and may overlap with other categories above.
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
How much do residents earn?
$30,349
Median Household Income
-60% vs state ZIP avg
$17,540
Per Capita Income
41.9%
Poverty Rate
6.6%
Unemployment Rate
How ZIP 76704 ranks among Texas ZIPs
Waco, TX household income vs. every Texas ZIP code
Median household income among 1,737 reporting Texas ZIPs (this ZIP's population is too small for a reliable national-corpus placement)
$30,349 1st percentile higher than 1% of 1,737 Texas ZIPs
Each bar is a $20K-wide band; taller bars hold more Texas ZIPs. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count, share, and where it sits relative to this entry.
Source U.S. Census Bureau, ACS 5-Year Estimates · 2019–2023
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What is the education profile here?
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What does housing look like?
Housing stock: occupied vs vacant
3,763housing units
3,763
Total Housing Units
2,992
Occupied Units
771
Vacant Units
2.29
Avg Household Size
Occupancy Type
$134,900
Median Home Value
-46% vs state ZIP avg
$866
Median Rent
1972
Median Year Built
Source: U.S. Census Bureau, ACS 5-Year Estimates (2023)
What businesses operate in this ZIP?
Census Bureau data shows 94 business establishments in ZIP 76704, employing approximately 1,435 people with a combined annual payroll of $56,404,000.
94
Businesses
1,435
Employees
$56.4M
Annual Payroll
12
Industry Sectors
| Industry | Establishments | % of Total |
|---|---|---|
| Other services (except public administration) | 19 | 20.2% |
| Accommodation and food services | 15 | 16.0% |
| Retail trade | 12 | 12.8% |
| Health care and social assistance | 11 | 11.7% |
| Manufacturing | 7 | 7.5% |
| Wholesale trade | 7 | 7.5% |
| Real estate and rental and leasing | 5 | 5.3% |
| Transportation and warehousing | 4 | 4.3% |
| Information | 4 | 4.3% |
| Finance and insurance | 3 | 3.2% |
| Professional, scientific, and technical services | 3 | 3.2% |
| Arts, entertainment, and recreation | 3 | 3.2% |
Source: U.S. Census Bureau, ZIP Code Business Patterns (ZBP), 2023. Employment figures may include noise for disclosure avoidance.
Nearby ZIP Codes
Want a side-by-side? Compare 76704 vs 76798 →
ZIP 76704 vs its nearest neighbors, by population
Resident population of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 76706
Waco (76706)
35,015 residents
- 76705
Waco (76705)
29,155 residents
- 76708
Waco (76708)
24,476 residents
- 76712
Woodway (76712)
23,506 residents
- 76710
Waco (76710)
22,686 residents
- 76707
Waco (76707)
16,697 residents
- 76711 9,042
Waco (76711)
9,042 residents
- 76704 8,007
Waco (76704)
8,007 residents
- 76640 3,005
Elm Mott (76640)
3,005 residents
What this shows Among its immediate neighbors, ZIP 76704 ranks #8 by population - useful context the national average alone can't give.
ZIP 76704 vs its nearest neighbors, by median income
Median household income of this ZIP and the closest reporting ZIP codes within ~10 miles.
- 76712
Woodway (76712)
$97,903 median income
- 76708
Waco (76708)
$68,856 median income
- 76640
Elm Mott (76640)
$66,641 median income
- 76705
Waco (76705)
$58,236 median income
- 76710
Waco (76710)
$58,186 median income
- 76711
Waco (76711)
$53,185 median income
- 76706
Waco (76706)
$41,656 median income
- 76707
Waco (76707)
$40,443 median income
- 76704 $30,349
Waco (76704)
$30,349 median income
What this shows By household income, ZIP 76704 ranks #9 of 9 neighboring ZIPs, local affluence varies block to block, not just metro to metro.
| ZIP Code | City | Population | Distance |
|---|---|---|---|
| 76798 | Waco, TX | 1,862 | 2.0 mi |
| 76701 | Waco, TX | 1,826 | 1.8 mi |
| 76707 | Waco, TX | 16,697 | 2.4 mi |
| 76705 | Waco, TX | 29,155 | 3.9 mi |
| 76711 | Waco, TX | 9,042 | 4.6 mi |
| 76710 | Waco, TX | 22,686 | 4.8 mi |
| 76708 | Waco, TX | 24,476 | 6.1 mi |
| 76706 | Waco, TX | 35,015 | 7.9 mi |
| 76640 | Elm Mott, TX | 3,005 | 8.5 mi |
| 76712 | Woodway, TX | 23,506 | 8.4 mi |
Nationwide ZIPs with similar ACS profiles
Two Census-derived peer sets for ZIP 76704, both outside TX so the neighborhoods are not geographic containment (Nearby and same-county blocks stay local).
Similar population
Nearest cross-state ZIPs by resident population (8,007 here; floor ≥1,000).
Similar median household income
Nearest cross-state ZIPs by ACS median household income.
More ZIP Codes in McLennan County
Related Areas
Frequently Asked Questions
What county is ZIP code 76704 in?
ZIP code 76704 (Waco) is located in McLennan County, Texas. McLennan County contains multiple ZIP codes, see the full list at /counties/mclennan-tx.
What is the population of ZIP code 76704?
ZIP code 76704 in Waco, TX has a population of 8,007 according to the Census Bureau ACS 2023 estimates.
What is the median household income in ZIP 76704?
The median household income in ZIP 76704 is $30,349, which is 60% below the national average of $76,288.
What is the average home value in ZIP 76704?
The median home value in ZIP 76704 is $134,900, which is 52% below the national average of $278,155.
What is the demographic makeup of ZIP 76704?
The largest racial group in ZIP 76704 is African American at 63.2%. Hispanic or Latino residents make up 21.6% of the population.
How many businesses are in ZIP code 76704?
ZIP code 76704 has 94 business establishments employing approximately 1,435 people, according to Census Bureau ZIP Code Business Patterns (ZBP) 2023 data.
What are the main industries in ZIP code 76704?
The top industries by establishment count in ZIP 76704 are: Other services (except public administration) (19), Accommodation and food services (15), Retail trade (12). There are 12 industry sectors represented in total.
What is the education level in ZIP code 76704?
In ZIP code 76704, 43.9% of residents aged 25+ have a high school diploma or higher, and 9.7% hold a bachelor's degree or higher. These figures come from the Census Bureau ACS 5-Year Estimates (2023).
What percentage of residents own vs. rent in ZIP 76704?
In ZIP code 76704, approximately 31.6% of occupied housing units are owner-occupied and 68.4% are renter-occupied, based on Census ACS 2023 data.
What is the poverty rate in ZIP code 76704?
The poverty rate in ZIP code 76704 is 41.9% according to Census Bureau ACS 2023 estimates. This measures the percentage of the population living below the federal poverty threshold.
Related
Take this with you
What to do with ZIP 76704's numbers, next.
- See how ZIP 76704 compares to a neighboring ZIP code on the same Census fields Compare this ZIP
- Check where Waco, TX ranks among every U.S. ZIP code on income, education, or homeownership View national rankings
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ZIP Code Tabulation Areas (ZCTAs) are Census Bureau approximations of USPS ZIP codes; figures describe the ZCTA area, not any single address within it.